Anna Wintour is excited to see how the fashion industry responds to new challenges posed by the coronavirus crisis.
In an opinion piece published on Vogue.com on Monday, the U.S. magazine’s editor-in-chief marked the Covid-19 pandemic as a catalyst for much-needed change in the industry, with her writing, “Fashion has talked about change for years and now it finally is changing”.
Despite her sadness for those affected, Wintour is glad the virus has forced people to adapt accordingly and is making fashion designers ask themselves questions such as: “How will new collections emerge? How will they be shown? Not in the old ways, and I for one am excited about that.”
She cited a recent episode of Vogue’s Global Conversations, a live video chat discussion among designers such as Kerby Jean-Raymond of Pyer Moss, Simon Porte Jacquemus, Marni’s Francesco Risso, and John Galliano of Maison Margiela and praised them for “thinking about the future in radical ways.”
One designer who earned Wintour’s particular admiration was Giorgio Armani, who has relocated the presentation of his couture collection from Paris this summer to Milan in January 2021.
Applauding the move, Wintour wrote: “What a benefit to Milan, which has been hit hard by this pandemic, and what a positive model for the industry in that Armani’s collection will be seasonless, reflecting Giorgio’s important statement that fashion must respond to this crisis by making less, and creating more long-lasting designs. I applaud what he’s doing and know that others in fashion are watching these developments closely.”
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