Gucci will no longer present collections as part of the conventional Fashion Week calendar.
While the Italian luxury label has traditionally participated in Milan Fashion Week events, in a series of Instagram posts uploaded over the weekend, creative director Alessandro Michele announced that he plans to go “seasonless” and will unveil just two lines per year.
“I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call. We will meet just twice a year, to share the chapters of a new story,” he wrote. “Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes, and communication platforms.”
Michele, who has served as head designer at the brand since January 2015, went on to explain that he has had a lot of time to reflect on the industry during the coronavirus lockdown. Accordingly, he has decided the idea of presenting ranges at particular times of year, including cruise and pre-collections, to be rather “stale”.
“That is why I decided to build a new path, away from deadlines that the industry consolidated and, above all, away from an excessive performativity that today really has no raison d’etre (reason for existence). It’s a foundational act, audacious but necessary, that aims at building a new creative universe. A universe that essentialises itself in the subtraction of events and that oxygenates through the multiplication of sense,” the 48-year-old commented, before insisting the Covid-19 pandemic has not dampened his creativity. “Now that we are still apart, my love for fashion burns. Our species, after all, is like that: we live like crazy in the throes of what is missing.”
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