Diane von Furstenberg’s U.K. business has been placed into administration as a result of the coronavirus crisis.
In a letter to customers, the fashion icon, who is best known for her wrap dresses, cited the pressure the coronavirus lockdown has had on DVF Studio, the U.K. arm of her business.
“It’s with a lot of sadness that DVF UK had to close due to the very difficult present situation. DVF.com continues to be at your service and I will stay in touch to let you know of our future adventures,” she wrote.
As a result of DVF Studio going into administration, the designer’s flagship store on Bruton Street in London’s Mayfair district will remain closed permanently, although her designs can still be purchased at department stores such as Selfridges, Harvey Nichols, and Harrods.
“DVF is resetting its business model and that, unfortunately, has resulted in a decision to close our store in Mayfair, London,” said DVF Studio’s finance director Andrew Stokoe in a statement, according to theindustry.fashion. “We are continuing to invest in e-commerce and the DVF.com platform and remain committed to supporting our loyal customers in addition to our global network of franchise partners and wholesale accounts.”
When reached for comment by editors at WWD earlier this week, von Furstenberg said she was not yet ready to discuss the changes she’s planning to make in regards to her U.S. business.
Reflecting on lockdown life in an interview with Vogue.co.uk from her home in Connecticut back in April, the 73-year-old said: “This is a terrible situation for everybody, mostly because you won’t be able to pay people. You’re going to have to cut costs. That is the most difficult thing to do.”
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