Jimmy Choo taps Kate Moss for new campaign

Jimmy Choo has unveiled Kate Moss as the new star of its In My Choos campaign.The supermodel is the latest in a line-up of A-list faces to be featured in the Jimmy Choo storytelling series, quite literally following in the footsteps of Sienna Miller an…

Jimmy Choo has unveiled Kate Moss as the new star of its In My Choos campaign.

The supermodel is the latest in a line-up of A-list faces to be featured in the Jimmy Choo storytelling series, quite literally following in the footsteps of Sienna Miller and Rosie Huntington-Whiteley.

Showing off chunky heels, strappy sandals and sneakers from the pre-fall 20 line, Kate poses in numerous images for the famous shoe brand.

She also stars in a video for Jimmy Choo’s social media platforms in which she opens up about career advice, how she overcomes self-doubt, and her favourite shoe.

“The best career advice I’ve been given… well it’s more like something I learnt along the way, is collaborate with the team,” she smiled. “I think my career-defining moment was seeing myself on a bus in New York for Calvin Klein Obsession.”

She added of doubting herself: “I think gut instinct is the only way to know it for sure. Trust your instinct.”

As for her go-to footwear choice, Kate said you can’t beat a strappy high sandal.

“Oh my goodness. It’s my dream shoe. If I could wear them every day I would,” she grinned.

As well as modelling shoes, the 46-year-old showed off the latest Jimmy Choo handbags.

Announcing the news on Instagram, a brand representative gushed over Kate’s signing.

“In my Choos featuring Kate Moss Introducing the next instalment of #INMYCHOOS: There could be no more fitting muse for this season’s Bohemian Glamour-inspired collection than the fashion icon, Kate Moss,” they wrote.

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