Jimmy Choo has unveiled Kate Moss as the new star of its In My Choos campaign.
The supermodel is the latest in a line-up of A-list faces to be featured in the Jimmy Choo storytelling series, quite literally following in the footsteps of Sienna Miller and Rosie Huntington-Whiteley.
Showing off chunky heels, strappy sandals and sneakers from the pre-fall 20 line, Kate poses in numerous images for the famous shoe brand.
She also stars in a video for Jimmy Choo’s social media platforms in which she opens up about career advice, how she overcomes self-doubt, and her favourite shoe.
“The best career advice I’ve been given… well it’s more like something I learnt along the way, is collaborate with the team,” she smiled. “I think my career-defining moment was seeing myself on a bus in New York for Calvin Klein Obsession.”
She added of doubting herself: “I think gut instinct is the only way to know it for sure. Trust your instinct.”
As for her go-to footwear choice, Kate said you can’t beat a strappy high sandal.
“Oh my goodness. It’s my dream shoe. If I could wear them every day I would,” she grinned.
As well as modelling shoes, the 46-year-old showed off the latest Jimmy Choo handbags.
Announcing the news on Instagram, a brand representative gushed over Kate’s signing.
“In my Choos featuring Kate Moss Introducing the next instalment of #INMYCHOOS: There could be no more fitting muse for this season’s Bohemian Glamour-inspired collection than the fashion icon, Kate Moss,” they wrote.
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