Bosses at the Council of Fashion Designers of America (CFDA) have made the decision to cut short the upcoming New York Fashion Week.
Typically, the biannual event takes place over an eight-day period, with various runways and presentations staged across the city.
However, in light of the global coronavirus pandemic, bosses have made the decision to cut the fashion event down to three days.
In a notice sent to members, the spring/summer 21 showcase will run from 14 to 16 September, with the option to add the 17th as a supplement day if the schedule demands it, reports WWD.
The dates for the next NYFW are still officially listed as 11 to 16 September.
However, members have reportedly been told the shorter calendar came about as a result of the “changes we have seen from live events to digital activations, and awareness of city regulations to protect the health and well-being of everyone”.
Some brands, like Marc Jacobs and Michael Kors, have already stated they are skipping the next Fashion Week. For the shows that go ahead, there will be no live audiences.
Discussing the change, Mark Beckham, vice president of marketing and events for CFDA, told the fashion title: “We can fit the same amount of shows in to three days because of no need for travel time in between the shows. The three days of shows is only for this season as a result of Covid-19.”
He further noted the impact of the pandemic on production and budgets “may cause some designers to skip this season”.
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