Fans have called out Virgil Abloh’s “lazy” artwork for late rapper Pop Smoke’s debut album.
Th Louis Vuitton menswear head revealed the cover on Instagram on Monday, showing a grayscale picture of Pop Smoke, who was shot and killed in February, surrounded by diamond roses and barbed wire. The post has since been deleted.
Fans of the 20-year-old rapper were quick to slam the image used, saying it’s the first picture that comes up when you Google search Pop Smoke.
“This is lazy. Pop Smoke deserves better,” another wrote.
Not long after, a petition was created on Change.org to get the artwork changed, with the description reading: “Virgil deada** was wild lazy with Pop Smokes Album cover and he needs to fix it.”
Steven Victor, the head of Pop Smoke’s record label Victor Victor Worldwide confirmed changes were being made which would be ready for the 3 July release of Shoot for the Stars, Aim for the Moon.
“HEARD YOU,” he tweeted. “MAKING A CHANGE. POP WOULD LISTEN TO HIS FANS!”
50 Cent, who helped executive produce Shoot for the Stars, Aim for the Moon after Pop died, also shared his opinion.
“Hey Virgil we need new album art, they ain’t going for this bullshit,” he wrote on Twitter. “Love ya work let’s get to it. Steven i told you this s**t was eww let’s get it right!”
In his original post, Virgil added a lengthy caption about his collaboration with the late rapper.
“The last conversation i had with @realpopsmoke was about what we were gonna do in the future. this album cover was one of like 5 things we talked about. He mentioned his story felt like the metaphor of a rose & thorns growing from the concrete of his hood in Canarsie, Brooklyn,” the 39-year-old wrote.
“In your memory, I just finished it yesterday. As evidence of the whole idea, the t-shirt insinuates it’s mandatory we put an and (sic) to this cycle of violence that plagues us, we need to shoot for the moon & aim for the stars.”
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