Roger Federer debuts sneaker design

Roger Federer has designed a pair of sneakers for Swiss running brand On.The tennis champ, who, like everyone else, has had an unexpected career break owing to the Covid-19 pandemic, showed off his handy work in campaign imagery shot by Juergen Teller….

Roger Federer has designed a pair of sneakers for Swiss running brand On.

The tennis champ, who, like everyone else, has had an unexpected career break owing to the Covid-19 pandemic, showed off his handy work in campaign imagery shot by Juergen Teller.

The sleek white “tennis inspired” trainers, which are 100 per cent vegan, incorporate On’s bouncy CloudTec technology into an everyday shoe.

“It’s not for tennis, it’s for the street,” Federer, who invested in On last year, told Vogue.com. “I hope it’s a shoe you can wear every day, sort of like your watch – something that’s so comfortable, you want to wear it all the time.

“It’s interesting to see how the casual and comfortable materials we use for sports are coming more into our everyday lives, especially now that we’re all working from home. I’m really happy to say that I hope everybody wears these shoes, but let’s not forget some fashion, as well. Because I love that part too.”

There will be an initial launch of 1,000 pairs of Federer’s designs, which fans can only get via an online draw in partnership with Dover Street Market.

After that, the shoes will be available to buy in more colours, plus the Swiss sportsman promises lots more to come from the partnership.

“On is a fast-moving, nimble company that makes really quick decisions, so they’re really interesting to work with,” he said. “We’re evolving the Roger, but we’re also talking about all the other things we can do together.”

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