Kim Kardashian shared her appreciation for the Black women who have featured in her KKW Beauty campaigns.
To celebrate Blackout Day 2020 on Tuesday, which is a day when Black Americans only spent money at Black-owned businesses, Kim took to social media to profile several models who have featured in ads for her hugely successful beauty brand.
The 39-year-old then encouraged other brands to consider casting the models in the future.
“We’ve had the privilege of photographing the most gorgeous black models since launching @kkwbeauty 3 years ago. I’m so grateful for their creative collaborations and I encourage other brands to book these incredible women for jobs in the future,” Kim wrote on Twitter and her Instagram Stories.
She then posted more than 30 KKW Beauty campaign shots featuring Black models, including Tori Nicole Bass, Crystal Tillman, and Theresa Hayes, and tagged their agencies and social media accounts in the pictures.
“Thank you for using your platform for good causes,” one of her Twitter followers wrote, while another added: “And the DIVERSITY in the skin TONES! We love to see it.”
Last month, Kim’s cosmetics and fragrance brand was valued at $1 billion (£799 million) after she sold a 20 per cent stake in KKW Beauty to Coty for $200 million (£160 million).
The deal is said to be enabling the Keeping Up with the Kardashians star to expand her brand into skincare, haircare and nail products.
© Cover Media