Stella McCartney is hosting a digital music festival this weekend to raise money for a women’s charity.
Kelis, Foo Fighters star Taylor Hawkins and Beach Boys legend Brian Wilson are headlining the British fashion designer’s event, Stellafest, in a bid to raise awareness and encourage donations to the National Network to End Domestic Violence (NNEDV).
Stella, the daughter of Beatles legend Paul McCartney, hopes the online extravaganza will bring some happiness to music fans missing out on festivals which were cancelled due to the Covid-19 pandemic.
“Artists from our community have come together to create a festival that is truly global – using technology and social media to bring the mosh pit onto your mobile,” Stella told British Vogue. “While I was sad not to see dad and all the other great performers at Glastonbury this year, we have put together an incredible line-up and are raising our voices to end violence against women, a cause more urgent now than ever.”
Stella has teamed up with Mastercard Priceless to offer some exciting prizes for lucky fans including a tea party with the designer. She has also promised to dress the winner and three of their friends for the event.
Other prizes up for grabs include a one-on-one book club meeting with Alicia Keys and a virtual cooking session with Kelis.
Stellafest, which will also mark the launch of Stella’s TikTok account, has been welcomed by NNEDV for shedding light on the increasing issue of violence against women.
“More than one in three women around the world experience sexual or physical violence in their lifetime, and this violence disproportionately harms Indigenous women, Black women, and other women of colour,” Deborah J Vagins, NNEDV president and CEO, said. “Making the current situation even more dire, incidents of domestic violence have only increased during the lockdowns necessitated by Covid-19. We are so grateful for Stella McCartney’s innovation and dedication to addressing this urgent crisis.”
Stellafest runs from July 9 to 12.
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