It’s time to try bespoke mascara

It can be difficult to find the perfect mascara to address all your eyelash needs; lengthening but thickening, curly, but not clumpy, waterproof but not drying, with the type of brush that gets every last lash.But the mascara gurus at Eyeko are about t…

It can be difficult to find the perfect mascara to address all your eyelash needs; lengthening but thickening, curly, but not clumpy, waterproof but not drying, with the type of brush that gets every last lash.

But the mascara gurus at Eyeko are about to make your life that bit easier with the launch of its online Bespoke Mascara service.

Bespoke beauty or more readily available customisable cosmetics are making their way into the mainstream with brands such as The Body Shop, Illamasqua and Marks & Spencer’s launching products customers can adapt to adjust not only colour, but texture, finish and benefits.

And now London-based brand Eyeko, has made the search for the perfect mascara that bit easier – and more luxe – with its new Bespoke Mascara service, which is designed to help beauty lovers fulfil all their needs when it comes to their lashes.

“It has been my mission to create perfect mascara for everyone because we all know that one size really does not fit all,” explained Nina Leykind, who co-founded Eyeko together with husband Max. “From coining the term Mascara Wardrobe’ to describe more than one mascara to suit your lash look and style, the next logical step was to offer a service for custom-made mascara.”

The original Bespoke Mascara was previously only available in London store Selfridges, Sephora in Paris and Facesss in Hong Kong. But now the team at Eyeko has created an online version of this game-changing custom-made mascara offering which is available to everyone.

Read on for the lowdown on custom made make-up.

What is Bespoke Mascara

It’s an online service that allows you to create your own custom-made mascara in just three easy steps. Whether you want longer, curlier or thicker lashes, Eyeko’s algorithm, which took three years to perfect, will quickly identify your ideal brush and formula combination from over 100 possible options.

How does it work

Log on to Eyeko.com and create your mascara in three easy steps. Type in what your lashes are like without mascara, what kind of flutter you want, and the kind of wand you like – or you can have one recommended. The clever system will then generate your ideal brush and formula combination. Whether you’re after a full-wattage flutter that will last throughout the day or a more natural look, there will be something to suit all beauty tastes

What happens next

As befits a bespoke service, your custom-made mascara will arrive at your home monogrammed and packaged in its own mirrored luxury case, complete with an exclusive lash comb, ready for Insta photo opps, making it the ultimate addition to your lash wardrobe. Go on, have a flutter!

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Statement manicures are here to stay

It’s easy to stick with pale pink or classic red when choosing nail polish colours. But don’t be afraid to branch out when it comes to your next manicure, as colourful choices are continuing to dominate nail trends.When it comes to top options for …

It’s easy to stick with pale pink or classic red when choosing nail polish colours. But don’t be afraid to branch out when it comes to your next manicure, as colourful choices are continuing to dominate nail trends.

When it comes to top options for 2018, Holly Wolff from Neville Hair & Beauty explains that it’s a case of bolder is better.

“The combination of matte and shine truly prevails at the moment,” she said. “We’re getting requests for colour blocking with geometric shapes and patterns as well as statement looks with the inclusion of emoji-style designs and logos, such as the Gucci and Louis Vuitton icons.”

People are choosing to nail polishes with interesting textures and unusual effects, and are seeking out mirror, holographic and glitter finishes. And the coffin-shape of nail, as sported by celebrities such as Khloe Kardashian, Lady Gaga, and Beyonce, seems set to dominate the world of manicures.

“The nails are making a statement for 2018, with people using their nails as a way to reflect their personal identity,” the nail expert shared.

Even though it’s fun to experiment with different styles and techniques, it is important to ensure the nails are in tip-top condition between appointments. During cooler days, look to prevent brittle nails and dry cuticles by using hydrating masks and creams on your hands.

“Keep your hands hydrated by applying hand cream after you wash your hands and when possible, use gloves while doing housework,” added Holly. “In winter, our nails dry up and are more prone to breakage, which is why we have introduced a vegan-friendly nail polish brand, Kure Bazaar, designed to help preserve the nail by respecting its natural cycle of regeneration.”

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Wave goodbye to crow’s feet

When hearing the word Botox, you no doubt think of a frozen, shiny forehead.But the days of extreme Botox are numbered, with people now preferring natural tweaks as opposed to harsh doll-like appearances.And that includes a few tiny drops injected arou…

When hearing the word Botox, you no doubt think of a frozen, shiny forehead.

But the days of extreme Botox are numbered, with people now preferring natural tweaks as opposed to harsh doll-like appearances.

And that includes a few tiny drops injected around the eye area to rid thin skin of ageing crow’s feet.

We spoke to Harley Street aesthetic practitioner Dr. David Jack about why Botox is the answer to getting rid of lines and wrinkles around the eyes.

“Botox is a neurotoxin and it works by blocking the signal coming from the nerve to the muscle,” he told us. “If it’s done properly it shouldn’t completely freeze things. A lot of people worry about getting this frozen, kind of scary effect, but when done properly it will simply relax the tension muscles are putting on the insertion points in the skin, which is where you get the lines. So, if you relax the muscles a bit without fully freezing it, then it relaxes those skin tension lines and allows the skin to regenerate with less tension on it.

“It’s a very simple treatment for around the eyes, usually only three or four injection points with a tiny, tiny needle. It’s not an uncomfortable treatment.”

He adds that using Botox to get rid of crow’s feet is one of the most common treatments his clients ask for, and he does the two-minute procedure on a daily basis.

Dr. Jack also uses the injectable to slightly lift the eyes if people suffer from a droop.

“It’s a lot more effective than things like skincare (for crow’s feet and wrinkles), which can take 20 years to notice just the slightest difference,” he explained. “Peels for very fine lines might work, but for deeper crow’s feet, you’re not really going to see much of a change, nothing comparable to Botox.

“But if it’s someone who’s coming that’s older with very deep lines, you have to consider doing other treatments as well, like peels, resurfacing, laser, microneedling, other methods of resurfacing the skin too.”

There is no downtime after Botox, and for most people, there are no telltale marks. However, there is a small risk of developing a tension headache.

“And if it’s not done by someone who’s not properly trained, then it can affect eye muscle movement. So, you need to go to a professional, preferably a doctor,” Dr. Jack warned.

The Botox will need to be repeated every three to four months.

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Mermaids vs unicorns: the beauty battle is on!

It’s the biggest beauty battle in recent times; mermaids v unicorns!There has been an onslaught of pretty products baring the hallmarks of both mythical creatures – think ethereal highlighters, pastel coloured packaging and a hint of magic. The sup…

It’s the biggest beauty battle in recent times; mermaids v unicorns!

There has been an onslaught of pretty products baring the hallmarks of both mythical creatures – think ethereal highlighters, pastel coloured packaging and a hint of magic. The super cute, super kitsch trend is showing no sign of slowing down in 2018, so we’ve rounded up a few of the best mermaid and unicorn-inspired goodies.

Mermaid

Disney’s Ariel really kick-started the half-human, half-fish obsession way back in 1989, and with Lin-Manuel Miranda working on the music for a live-action remake, there’s no better time to become a part of that world…! And Body On Demand can help you out with its 20 Min Mermaid Bath Prep and Mermaid Shimmer Sorbet. The first is a unique bath salt complex that eliminates up to 3lbs of water retention from your body, driving out sweat, toxins and stubborn water weight to reveal a smoother more sculpted finish, while the Shimmer Sorbet is a luxurious hydrating lotion designed to sculpt your bod and put essential moisture back into your skin.

On the make-up front, Ciate and Lottie London has it covered. Ciate’s Mermaid Glow Highlighter, a powder made up of pretty pastel shades, will give your cheekbones, brow bones and Cupid’s bow a silvery luminous glow, but if you’re on a tighter budget, Lottie London’s Mermaid Glow is a similar product.

Unicorns

You can’t escape the lure of the legendary unicorn at the moment. For children, cuddly soft toy unicorns are all the rage, as is stationary, slippers and bedding, but for us big kids, we have make-up!

Makeup Revolution’s newly launched Liquid Highlighter in Unicorn Elixir is simply out of this world, with the iridescent lilac hue making skin look like it’s been lit from within. Add to the high points of your face, or mix in with foundation, or even moisturiser, for an all over glow.

And if you ever wanted some added magic when it came covering greasy hair roots, why not try dry shampoo brand Colab’s Unicorn bottle. With the fragrance of rainbows and pure fantasy, and encased in pastel-tastic bottle, this is not one to miss.

If that wasn’t enough unicorn action (let’s face it, there’s always room for more), Too Faced have announced their own entire unicorn-inspired collection, called Life’s a Festival Collection, which drops later this year. The 15-product line includes beauties like the Magic Rainbow Strobing Brush, Unicorn Tears Iridescent Mystical Bronzer and Unicorn Horn Mystical Effects Highlighting Stick.

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Common hair myths dispelled

Many of us will try just about anything to achieve shiny, healthy hair.But when it comes to haircare, there are plenty of old wives’ tales out there, making it difficult to know what advice is worth following. To debunk some common hair myths, we’v…

Many of us will try just about anything to achieve shiny, healthy hair.

But when it comes to haircare, there are plenty of old wives’ tales out there, making it difficult to know what advice is worth following. To debunk some common hair myths, we’ve called on Trichologist Sally-Ann Tarver for her expert view.

Myth: Plucking grey hairs make more grow back

It’s often said that plucking a grey hair will cause three or more to grow back in its place. But Sally-Ann is adamant that this isn’t the case.

“Hair begins to grey when your natural colour pigment cells (melanocytes) run out,” she shared. “Once the process starts, unfortunately, it’s a slippery slope and your grey hairs will increase whether you pull them out or not. Pulling out too many grey hairs could actually lead to hair thinning!”

Myth: People shed hair in spring and autumn

Some swear that they tend to shed hair in the spring and autumn months. Yet, hair actually is constantly shedding and re-growing – each hair follicle can do this around 25 times before it is exhausted.

“Spring shedding is the most common, this can usually be attributed to winter viruses such as the flu,” said Sally-Ann. “If your hair sheds in the autumn, look back two or three months at any stress or illness and you will probably find the answer.”

Myth: Baldness comes from mother’s genes

Don’t blame your mother for your bald head any longer! Baldness is caused by a dominant gene, which can be inherited from both parents.

“Your mother can pass the gene onto you without appearing to have particularly thin hair herself. If your father went bald early, there is a pretty good chance your hair will thin too, but not necessarily as early as he did,” the hair expert explained.

Myth: Heat protection spray stops damage

Here’s some bad news for devotees of the hair straightener – heat protection sprays may reduce the burning of the cuticle but that’s about it.

“The only way to prevent heat damage caused my straightening irons is to either not use them, limit their use, and use on the lowest heat setting. And never ever use them on damp hair,” noted Sally-Ann.

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Top tips to dye your hair at home

With Christmas just gone, and a few days until payday, money is tight for many people.So if you’re suffering bad roots or unsightly greys, a trip to the hairdressers is often out of the question. But with so many home hair dying products on the marke…

With Christmas just gone, and a few days until payday, money is tight for many people.

So if you’re suffering bad roots or unsightly greys, a trip to the hairdressers is often out of the question. But with so many home hair dying products on the market, colouring your tresses in the comfort of your own abode has never been easier. Follow these simple tips to transform your look in a matter of minutes – and at a fraction of the cost of a salon visit. Also, remember to follow the instructions and do a strand test 24 hours before the dyeing session to ensure you don’t have an allergic reaction to the dye itself.

Preparation

Before you dye your hair, you need to make sure you have all the things you need on hand to make the process as simple as possible. Most home hair dyes will provide you with gloves, but they are usually one size fits all – meaning they are often too big for some. If you are going to be dyeing your hair at home regularly, it’s a good idea to purchase a box of plastic gloves usually available in three sizes to fit your hands – ensuring excess hair dye doesn’t get beneath the gloves.

Then it’s time to apply some Vaseline or moisturiser to your hairline and top of your ears, so that you can wipe off any hair dye once you’ve completed the process. Bear in mind that this will act as a barrier for the dye, so when applying it to your hairline, make sure you don’t actually put it on your hair.

Place a towel around your shoulders, using a clip or hairband to secure like a cape, and then you’re ready to go.

Let’s get dyeing

It’s now time to dye. Following the instructions on the box, and with your gloves on, hairline greased up and towel around your shoulders, mix up the colour accelerant and the dye, and start applying. While the application bottle is designed to make it easier to apply the product to the hair, it might be a good idea to invest in a colouring brush if you’re going to be doing it often. Find your parting and start applying the dye down the parting. It’s best to start at the top as roots need a longer time for the dye to develop. Once you’ve applied the product nearest to your scalp, move down to the roots, continuing until your entire head of hair is covered in dye. Use a handheld mirror and a mirror on the wall so you can see the back of your head and ensure that every point is dyed. At that point, it’s a good idea to grab a cotton pad or make-up remover wipe to get rid of any excess dye on your ears or hairline.

Nearly done

After dyeing, you can get on with your regular chores while it develops – use a shower cap to ensure the dye doesn’t drip on your clothes. When it’s time to wash out the dye, put on another pair of gloves to ensure you don’t get stained fingers. Skip the shampoo, and use the conditioner frequently supplied in the hair dye box. Remember to use an old towel for the first few days after dying your hair, in case you get any excess washing out, so that it’s not ruined. And voila, you’re done!

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Reduce your stretch marks with beauty oils

Along with the miracle of pregnancy comes some big downsides – with stretch marks being top of the list when it comes to most-hated side effects of being with child.Luckily, there are a host of oils on the market that have been designed to help reduc…

Along with the miracle of pregnancy comes some big downsides – with stretch marks being top of the list when it comes to most-hated side effects of being with child.

Luckily, there are a host of oils on the market that have been designed to help reduce the appearance of stretch marks and aid the skin as it stretches throughout each trimester. We run through some of our favourite stretch mark oils.

It’s always been a case of the more natural, the better during pregnancy. So RosehipPLUS Oil is a fantastic choice. Rosehip oil has increased in popularity in recent years thanks to its amazing multitasking benefits – from treating sunburn to helping acne. But unlike other rosehip oils, Rosehip PLUS only uses the seeds from the rosehip berry – hence it’s warm golden colour. It’s also a great way to help smooth out stretch marks – in a natural and organic way.

Another product, which is more often used to help hair look healthy and luscious, is Natural World’s Argan Oil – with their Body and Face Oil an ideal option to help dehydrated skin and stretch marks. As well as working wonders, this oil is 100 per cent cruelty-free, vegan and smells amazing! What’s not to love?!

Love Boo’s 100 per cent natural Miracle Oil is another great choice. Made from a unique blend of omega-rich argan, almond, passionflower and mandarin oils, this product helps to reduce the appearance of stretch marks, scars and damaged skin – helping it to stay soft, flexible and toned.

If you’ve got more of a budget then give Elemis’ Japanese Camellia Body Oil Blend a try. This was Victoria Beckham’s product of choice when she was pregnant with each of her four children, and if it gives us a post-baby body like hers, then give us a crate!

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Tried and tested: Wow brows

Though beauty lovers have always known the importance of a good eyebrow for framing the face, it’s only in the last few years the eyebrow beauty market has really exploded. We’ve road tested three different eyebrow products to see how wow they made…

Though beauty lovers have always known the importance of a good eyebrow for framing the face, it’s only in the last few years the eyebrow beauty market has really exploded. We’ve road tested three different eyebrow products to see how wow they made our brows.

Gosh Lift & Highlight Nude 001 4/5

This nifty little double-ended pencil can be used to add highlight anywhere, but I especially like adding a touch to my eyebrow arch. The creamy formula is really blendable, and means a little goes a long way. The highlighted effect can really be seen in photos, with my brows looking extra defined when using the Gosh pencil. I also liked the two options, matte or shimmer, which I thought worked well for day and night.

Browcote Waterproof Brow Gel – 4/5

Need to tame your eyebrows? Browcote is guaranteed to fix your eyebrows in place for the day. Simply fill in your brows with a sharp pencil and then brush the transparent formula evenly over the arches using the wand applicator. You’ll get a natural and smudge-free finish, that is waterproof too. A make-up kit must-have!

Wunderbrow Dual Precision Brow Liner in Blonde – 4.5/5

While there’s now loads of different eyebrow products on the market, it can be hard to find a pencil that isn’t too dark for blonde brows. If you’re seeking a soft brown hue to try on lighter arches, Wunderbrow’s liner is a good option as it offers a natural fawn shade which will work on most blondes. The angled end of the dual-ended liner can be used to define eyebrows while the smaller tip can be used to mimic fine hairs and to create a precise finish.

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Best cleansers for your electronic cleansing brush

If you got a cleansing brush in the January sales, pat yourself on the back.These increasingly popular beauty devices can remove make-up and impurities six times to 11 times (dependent on brush attachment) better than hands alone, to reveal radiant ski…

If you got a cleansing brush in the January sales, pat yourself on the back.

These increasingly popular beauty devices can remove make-up and impurities six times to 11 times (dependent on brush attachment) better than hands alone, to reveal radiant skin. But that’s just one part of the process. Top cleansing brushes include the trailblazing Clarisonic, Magnitone and SENSSE. But once you’ve decide on what brush to buy, your next consideration is the type of cleanser you should be using. And as with everything skincare related, it’s not a one-size-fits-all answer.

To be most effective, like any cleanser, it needs to be suited to your skin type, otherwise it could give you a whole new set of skin woes. So it’s best to use a well-formulated cleanser designed for your specific skin type which won’t exacerbate any existing skin conditions.

Read on for our pick of the best cleansers to use with a cleansing brush.

Dry skin

Kiehl’s Ultra Facial Cleanser is a do-it-all extremely effective mild cleanser which is specially formulated with a sugar-derived glycoside foaming agent to thoroughly cleanse skin and remove make-up without overdrying or stripping skin of its natural oils. The formula contains super efficent emollients squalane, apricot kernel oil, vitamin E, and avocado oil to dissolve excess oil, dirt, and

Oily skin

T-Zone Charcoal & Bamboo Ultra Purifying Face Wash effectively cleanses skin to fight clogged pores. The refreshing formulation contains naturally purifying Activated Charcoal which acts like a magnet to draw out dirt and impurities from the skin, while Bamboo Extract absorbs excess oil and naturally purifying Grapefruit Extract helps skin look clear.

Normal skin

Normal skin types have it a bit easier than its oily, combination, and acne-prone counterparts when it comes to choosing skin care products. One of our favourite cleansers for normal skin is SkinCeuticals Simply Clean. The gel cleanser formula boasts a hydroxy acid blend with botanical extracts—chamomile and aloe, to be exact—to help smooth out rough skin texture and gently remove impurities, excess oil, and make-up.

Combination skin

Garnier Clean + Pore Purifying 2-in 1 Clay Cleanser Mask is infused with charcoal and clay to draw out surface impurities like a magnet. It can be used as a daily cleanser and as a mask to help purify pores. Use it as a cleanser with your electronic cleanser, and on days your skin needs a little extra TLC, slather it on as a facemask and leave it on for up to five minutes before rinsing off for glowing skin.

All skin types

Clarisonic Refreshing Gel Cleanser is a purifying, foaming gel cleanser that gently removes impurities and diminishes imperfections while controlling excess shine, leaving skin feeling supple and looking refreshed.

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Feed your face for better skin

Stuffing our faces isn’t usually a problem, but we’re not talking greasy takeaways or sugary treats.Beauty isn’t just about what you put on your skin, but also about what you put into you body. There’s no point spending hundreds on a miracle cream,…

Stuffing our faces isn’t usually a problem, but we’re not talking greasy takeaways or sugary treats.

Beauty isn’t just about what you put on your skin, but also about what you put into you body. There’s no point spending hundreds on a miracle cream, only to run on a diet of food that contains none of the good stuff. By all means feel free to “treat yo’self” every once in a while, but there’s a host of skin-boosting foods that will help you reach your goal of a flawless complexion sooner rather than later. Whether your problem is fine lines, spots or dark circles, there’s a foodie solution for you.

Read on for tips on how to eat better for your skin.

Dark circles beneath the eyes

Tackling dark circles starts with every beauty expert’s top tip – drink plenty of water, a minimum of one and a half litres per day. And if your eye baggage is really causing you problems, cook up plenty of potassium and magnesium-rich foods in the form of leafy greens such as Swiss chard, dark cabbage and kale – together with autumnal squashes, and sweet potato (skin on). And instead of sweet treats, pick citrus fruits and papayas for afters.

Eat celery to calm puffiness

Puffy skin is usually due to fluid retention, especially if you’ve been drinking alcohol.

So chow down on natural diuretic foods like fennel, celery, cucumber and chicory to rid the body of extra fluid or salt. Just add them into a salad with your favourite protein source.

Fats for frown lines

Colder temperatures are notoriously tough on our complexions, with indoor heating an additional stressor, leaving skin dryer and lines more noticeable. Plump them up by adding skin-friendly fats from plant oils such as olive, rapeseed and flax to juices or smoothies. Or stash a bottle of good-quality olive oil in your desk draw for drizzling over a lunchtime bowl of soup.

Oily fish for flaking skin

Omega-3 is the queen of fatty acids but it can be difficult to get enough into your diet, especially if you’re not a fish eater. Combined with a great moisturiser, these fatty acids will disappear your flaky patches leaving you with smooth, supple skin ready to apply your foundation.

Beauty experts recommend boosting your Omega-3 intake with oily fish such as herring, mackerel, pilchard, sardine, salmon and tuna. And if you’re vegan, flaxseed and rapeseed oils contain a similar essential fatty acid profile, so just add to salads and juices.

Smoothies for a spotty T-zone

Sugar certainly doesn’t help when it comes to breakouts, but as well as cutting back on the sweet stuff, spot sufferers should aim to eat more alkaline-forming foods such as asparagus, celery and endive together with hedgerow berries, fresh grapefruit, lemons and limes which can help keep the area across the forehead, down the nose and over the chin calm and clear. The easiest way to get the healthy stuff into your diet is to make a tasty green juice using ingredients like peeled pink grapefruit, spinach, asparagus and celery stalks.

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