It can be difficult to find the perfect mascara to address all your eyelash needs; lengthening but thickening, curly, but not clumpy, waterproof but not drying, with the type of brush that gets every last lash.
But the mascara gurus at Eyeko are about to make your life that bit easier with the launch of its online Bespoke Mascara service.
Bespoke beauty or more readily available customisable cosmetics are making their way into the mainstream with brands such as The Body Shop, Illamasqua and Marks & Spencer’s launching products customers can adapt to adjust not only colour, but texture, finish and benefits.
And now London-based brand Eyeko, has made the search for the perfect mascara that bit easier – and more luxe – with its new Bespoke Mascara service, which is designed to help beauty lovers fulfil all their needs when it comes to their lashes.
“It has been my mission to create perfect mascara for everyone because we all know that one size really does not fit all,” explained Nina Leykind, who co-founded Eyeko together with husband Max. “From coining the term Mascara Wardrobe’ to describe more than one mascara to suit your lash look and style, the next logical step was to offer a service for custom-made mascara.”
The original Bespoke Mascara was previously only available in London store Selfridges, Sephora in Paris and Facesss in Hong Kong. But now the team at Eyeko has created an online version of this game-changing custom-made mascara offering which is available to everyone.
Read on for the lowdown on custom made make-up.
What is Bespoke Mascara
It’s an online service that allows you to create your own custom-made mascara in just three easy steps. Whether you want longer, curlier or thicker lashes, Eyeko’s algorithm, which took three years to perfect, will quickly identify your ideal brush and formula combination from over 100 possible options.
How does it work
Log on to Eyeko.com and create your mascara in three easy steps. Type in what your lashes are like without mascara, what kind of flutter you want, and the kind of wand you like – or you can have one recommended. The clever system will then generate your ideal brush and formula combination. Whether you’re after a full-wattage flutter that will last throughout the day or a more natural look, there will be something to suit all beauty tastes
What happens next
As befits a bespoke service, your custom-made mascara will arrive at your home monogrammed and packaged in its own mirrored luxury case, complete with an exclusive lash comb, ready for Insta photo opps, making it the ultimate addition to your lash wardrobe. Go on, have a flutter!
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