Cara Delevingne and Olivier Rousteing were inspired by boxing when designing their new collaboration with Puma.
The model and Carnival Row star has teamed up with the creative director of French fashion house Balmain to create a 35-piece collection in partnership with the sportswear giant. The Puma x Balmain line features boxing shorts, bomber jackets, tracksuits, sweatpants, sports leggings, and T-shirts, among other items.
In an interview with WWD, the duo explained the collection has a boxing theme as they are both fans of the sport, with Rousteing getting in the ring to practice five times a week when he’s not preparing for a show.
“It’s a total release and it allows me to get rid of my energy, both positive and negative. Boxing is extremely constructive to feel more calm in the face of life’s problems,” he said.
“It’s not just about boxing, but about dancing, fighting, conflict, connection – the boxing ring of life,” Cara added. “I do box and do Muay Thai a lot, so I have a major passion for the sport, too, but it’s deeper than that. It’s not about violence at all. It’s about how we treat ourselves.”
The British model approached Rousteing, a close friend, to work with her on a collection for Puma and she had a clear idea of the aesthetic she wanted to achieve.
“She has a very clear fashion vision, so she’s also very attentive to what she creates. She has a strong point of view, which is great, because it was a real exchange,” he gushed. “With Cara, we sit down together, we draw, we call each other, we WhatsApp, we Skype. We work together any way that’s convenient.”
Delevingne has a relationship with both companies – she been working with Puma since 2016 and has appeared in campaigns for Balmain.
Puma x Balmain created with Cara Delevingne will launch on 21 November.
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