Alessandro Michele has made a bold political statement with his latest Gucci cruise collection.
The creative director showed off his latest designs in Rome on Tuesday; an eclectic mix of retro cuts, bold colours and preppy sportswear.
In among the designs were even bolder statements, with Michele referencing the recent anti-abortion laws in some American states with the phrase “My Body My Choice” stitched across the back of one purple blazer, and the date May 22, 1978 – when Italian lawmakers passed the law for legal abortion – also included on pieces. The designer even embroidered an image of the female reproductive system onto one gown.
“My new cruise collection is, as usual, an homage to many things and to different cultures and historical moments,” Michele told WWD. “Among other citations, there are some references to the ’70s, a moment in time when boundaries were blurred compared with nowadays. A specific moment in time when different cultures were intermixed. It was a historical moment when women – finally – rejected all the constraints that were imposed in the previous centuries and they became free.
“That’s why I am paying homage to the Italian law regarding abortion, the law number 194. It’s unbelievable that around the world there are still people who believe that they can control a woman’s body, a woman’s choice. I will always stand behind the freedom of being, always.”
The fashion star went on to credit Gucci president and chief executive officer Marco Bizzarri for allowing him total freedom when it comes to the messages he wants to put across through his clothes.
Michele called it a “great opportunity” to be the head of one of the most famous and powerful fashion brands in the world, and he vowed to carry on mixing politics with design.
“My clothes, my shows, my campaigns and all the projects I am producing for Gucci are my voice, ‘my weapon’ of choice. I have been lucky, I’ve been the megaphone and I really want to use it for a purpose,” the 47-year-old stated.
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