Adam Selman swapping ready-to-wear for athleisure

Adam Selman is swapping his ready-to-wear line for an athleisure collection.The American designer, who is known for creating custom pieces for the likes of Rihanna, Beyonce, Katy Perry, and Lorde, launched his namesake range in 2013, and just three yea…

Adam Selman is swapping his ready-to-wear line for an athleisure collection.

The American designer, who is known for creating custom pieces for the likes of Rihanna, Beyonce, Katy Perry, and Lorde, launched his namesake range in 2013, and just three years later, was named as the runner-up for the prestigious CFDA/Vogue Fashion Fund Award.

Selman last presented a womenswear line as part of New York Fashion Week in February 2018, and now he has announced that he is switching his focus to creating athletic clothing.

“With this pivot, I would rather be ahead of something as opposed to hearing about how we’re in so much trouble,” he said in an interview with Business of Fashion. “I wanted a new challenge. I wanted growth.”

With his Adam Selman Sport (A.S.S.) athleisure range, Selman has injected his signature playfulness into the creations, with pieces including striped tops, leopard print combinations, an ’80s-inspired black two-piece workout ensemble with crystal edging, as well as leggings and sports bras.

And by targeting a specific category, the fashion star is hoping that retailers will be able to place the new A.S.S. collection front and centre in boutiques.

“(Adam Selman) wasn’t a contemporary idea, but it was a contemporary price point,” the designer commented. “People got confused about where to put it in their store. That was a big lesson.”

Prices for the A.S.S. garments have not yet been announced. However, items will begin selling on Net-a-Porter later this week (ends27Jan19), before launching in major department stores such as Nordstrom and Selfridges, as well as on a dedicated e-commerce website.

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Lauryn Hill fronts new Woolrich campaign

Lauryn Hill is fronting her very first major fashion campaign.Doo Wop singer Lauryn is currently on her The Miseducation of Lauryn Hill 20th Anniversary Tour, though she recently had to cancel some show dates due to “unforeseen production issues”. But…

Lauryn Hill is fronting her very first major fashion campaign.

Doo Wop singer Lauryn is currently on her The Miseducation of Lauryn Hill 20th Anniversary Tour, though she recently had to cancel some show dates due to “unforeseen production issues”.

But as well as hitting the road all over the U.S., Lauryn has also found time to pose for Pennsylvania-based clothing brand Woolrich.

“Lauryn Hill does what Lauryn Hill wants to do,” stylist Mel Ottenberg, who worked on the shoot, told Vogue. “She marches to her own beat, and with this project, she got to completely show her instincts as a creator. So much of her vibe is in the pictures, it’s so cool.”

In addition to posing in Woolrich’s fall/winter 2018 collection for the “American Soul Since 1830” adverts, Lauryn, 43, also took creative control behind the camera.

Mel, who has recently been tapped as the new creative director of the revamped Interview magazine, went on to explain that he loved dressing Lauryn up in the label’s signature patterns, denim and workwear pieces.

“It was fun to style Lauryn in outfits that display real American grit,” he gushed. “These pieces have been part of the American vocabulary for over a hundred years, and they are definitely part of my soul as a stylist, and Lauryn’s identity.”

Lauryn even contributed to some of the designs, including jackets that have been screen-printed with collages of her debut solo album The Miseducation of Lauryn Hill.

And although Mel, the partner of designer Adam Selman, is used to working with stars, he was genuinely blown away by his most recent client.

“I rarely get starstruck, but she was a force to be reckoned with. She’s a tough cookie, but so beautiful… A megastar, with such modern style,” he smiled.

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Interview magazine set for return

Interview magazine is set to rise from the ashes with help from Rihanna’s stylist Mel Ottenberg.It was announced last week (ends27Jun18) that legendary New York-based magazine Interview was closing down, after nearly 50 years. The mag, created by Andy …

Interview magazine is set to rise from the ashes with help from Rihanna’s stylist Mel Ottenberg.

It was announced last week (ends27Jun18) that legendary New York-based magazine Interview was closing down, after nearly 50 years.

The mag, created by Andy Warhol and British journalist John Wilcock in 1969, revolutionised how the A-list were interviewed, with celebrities chatting to their fellow stars from the world of fashion, music and cinema.

But all is not lost, as according to Fashion Week Daily, the magazine is set to return in September with a new team in place.

Despite filing for Chapter 7 bankruptcy and liquidation, Interview chief revenue officer Jason Nikic has stated that the magazine will be back.

“We are equally committed (to) bringing the same set of creativity, acumen, and devotion to the business of Warhol’s legacy as we have always brought to the editorial side,” Nikic said in a memo, reports the fashion website. “When we look into our crystal ball, it tells us the future looks bright indeed! And we hope that you, our patrons, continue to have faith in the importance Interview has played in its role as the ‘Crystal Ball of Pop’ by supporting its rebirth and giving this icon a chance to driving pop culture for the next fifty years.”

Ottenberg, the partner of designer Adam Selman, is replacing Karl Templer as creative director, with editor-in-chief Nick Haramis returning at the helm.

The stylist appeared to confirm the news on Instagram by posting a video of Warhol eating a hamburger.

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