Adidas pledges to end plastic waste by 2024

Executives at Adidas have announced an ambitious plan to cut back on plastic waste.With sustainability and protecting the environment now at the forefront of many consumers’ minds, and plastic waste proving to be one of the biggest polluters of oceans …

Executives at Adidas have announced an ambitious plan to cut back on plastic waste.

With sustainability and protecting the environment now at the forefront of many consumers’ minds, and plastic waste proving to be one of the biggest polluters of oceans around the world, bosses at the German sportswear giant have committed to minimising use of the product through innovation and partnerships.

“We believe that through sport we have the power to change lives, and we are dedicated to creating that change,” said James Carnes, vice president of brand strategy. “Since 1998, we’ve been developing and introducing innovations to End Plastic Waste. Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular company.”

Since 2012, leaders at Adidas have backed sustainability-focused partners such as environmental organisation Parley for the Oceans and designer Stella McCartney.

But over the next decade, they are pledging to do much more, with 50 per cent of all polyester used in products to be recycled this year, key U.S. sports partners will transition to sustainable uniforms next year, and in 2024, Adidas will use only recycled polyester in all products across the business. Bosses hope to achieve climate neutrality by 2050.

The news comes after actor Jonah Hill announced he had directed Adidas Originals’ new team-themed campaign, titled Change Is a Team Sport, earlier this week. The advertisement features a diverse range of stars, including skater Jennifer Soto, actress Yara Shahidi, entertainer Kerwin Frost, K-pop sensation Blackpink, and Pharrell Williams.

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Jonah Hill and Yara Shahidi headline team-themed Adidas Originals campaign

Jonah Hill and Yara Shahidi have been tapped to star in Adidas Originals’ new team-themed campaign.The actor/filmmaker recently confirmed he was collaborating with the German sportswear giant, and earlier this week, announced he was appearing in and ha…

Jonah Hill and Yara Shahidi have been tapped to star in Adidas Originals’ new team-themed campaign.

The actor/filmmaker recently confirmed he was collaborating with the German sportswear giant, and earlier this week, announced he was appearing in and had directed an advertisement titled Change Is a Team Sport.

The clip follows skater Jennifer Soto as she makes her way through a facility, where creators and Adidas brand ambassadors, all decked out in black tracksuits and Superstar sneakers, come together to work for change.

“There’s no knowledge without the older generation who did it first,” Jonah said of the concept. “And there’s no change or progression without the new generation. So, if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.”

In addition to Jonah, Yara, and Jennifer, the commercial also features cameos from famed gamer Ninja, entertainer Kerwin Frost, K-pop sensation Blackpink, Pharrell Williams, skaters Mariah Duran, Blondey, Mark Gonzales, and Tyshawn Jones, basketballers Liz Cambage and Tracy McGrady, soccer star Paul Pogba, designer/DJ Nigo, rapper Jackson Wang, dancer Mette Towley, and fashion designer Anna Isoniemi.

“Change Is a Team Sport campaign celebrates the idea that when creators join together, we can drive and inspire change,” added Torben Schumacher, general manager of the Adidas Originals & Style Global Brand. “Much like the way the adidas Superstar has been the shoe for game-changing creators and teams for 50 years and counting, we’ve looked to our Adidas family to inspire the next generation and create a new legacy for one of the most iconic shoes of all time.”

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Opening Ceremony stores to close

Opening Ceremony is to shutter its four boutiques this year.On Tuesday, co-founders Carol Lim and Humberto Leon announced that the brand had been acquired by executives at Milan-based company New Guards Group, which also oversees labels including Virgi…

Opening Ceremony is to shutter its four boutiques this year.

On Tuesday, co-founders Carol Lim and Humberto Leon announced that the brand had been acquired by executives at Milan-based company New Guards Group, which also oversees labels including Virgil Abloh’s Off-White, Palm Angels, Heron Preston, and Kirin by Peggy Gou.

Lim and Leon are remaining with the brand as creative directors, but in a lengthy statement posted on the Opening Ceremony Instagram page, they confirmed that the firm’s two stores in New York and boutiques in Tokyo and Los Angeles will shutter.

“We’ve made a decision to focus on growing Opening Ceremony collection and brand with our new partners, New Guards Group, and expand the designs of Opening Ceremony. Our brand takes the beautiful spirit of experimentation, fun, and collaboration embodied in our stores and imbues this energy into the clothing we make,” they wrote. “We know our decision may surprise you and it may be interpreted in many different ways. Ultimately, in this time of immense change in the way that people shop, we still believe in the power of passionate and unique retail. But we also believe in the necessity for change, reflection and an opportunity to refresh. This is a moment of transition for Opening Ceremony and, together with our new partners, we are taking the chance to step back and evaluate the future of our Opening Ceremony retail experience.”

Since launching in 2002, Opening Ceremony has become known for offering an eclectic mix of clothing and accessories, as well as for its collaborations with brands such as Rodarte, Disney, Adidas Originals, and Reebok.

And to conclude their statement, Lim and Leon explained that they are “immensely proud” of what they were able to achieve over the years.

“With our constant desire to reinvent, we will return to creating stores, but with a different mindset and perspective in order to wow people who are self-proclaimed shop-til-we-drops like us,” the pair added. “Our deepest thanks goes to our dedicated employees, without whom Opening Ceremony would not have the humanity, kindness, and spirit of friendship that it is known for.”

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Alexander Wang teams with Uniqlo on summer basics line

Alexander Wang is partnering with Uniqlo on a collection of summer basics.The New York-based designer, known for his signature use of black fabric and edgy sportswear, previously teamed with executives at the Japanese high street retailer on a limited-…

Alexander Wang is partnering with Uniqlo on a collection of summer basics.

The New York-based designer, known for his signature use of black fabric and edgy sportswear, previously teamed with executives at the Japanese high street retailer on a limited-edition collection last October (18), with the minimalist items utilising Uniqlo’s Heattech fabric, a lightweight high-tech material which actually creates heat.

Now, Wang has announced that he is working with the designers at Uniqlo once again, but this time, he has created a range with the objective of keeping wearers cool.

“Working with Uniqlo on the second season of the collaboration, it felt like there was a mutual understanding of not only aesthetics but of each other’s work ethic,” he said in a statement. “It was easier coming together this time around to accomplish a similar goal. Innovation has always been at the forefront of our design and creative process, and functionality serves a huge purpose in the way I and our customers dress.”

The basics collection includes seamless T-shirts, bras, bodysuits, tops, camisoles and bike shorts for women and tank tops and underwear for men. Items are available in an array of neutral colours, such as light pink, light blue, grey, and black, and incorporate AIRism fabric, which a Uniqlo representative described as “comfort conditioning technology”.

Wang’s designs for Uniqlo will be priced from $10 and $30 (£7.50 – £23). They are due to hit selected stores on 11 April.

Wang is no stranger to collaborations, having first worked with Uniqlo on a ready-to-wear collection in 2008, and more recently teaming with the likes of H&M, Adidas and Adidas Originals on various projects.

Other designers who recently partnered with Uniqlo on capsule collections have included Jonathan Anderson and Tomas Maier.

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Kylie Jenner: ‘Adidas has always been a part of my family’

Kylie Jenner is adamant that Adidas has always held a place in her heart.The reality TV personality’s famous family members have long been associated with the sportswear brand, with her sister Kendall Jenner acting as a brand ambassador for Adidas Orig…

Kylie Jenner is adamant that Adidas has always held a place in her heart.

The reality TV personality’s famous family members have long been associated with the sportswear brand, with her sister Kendall Jenner acting as a brand ambassador for Adidas Originals and her brother-in-law Kanye West partnering with the company on his Yeezy footwear line, though Kylie made waves in 2016 when she was named as the new face of rival label Puma.

Now, Kylie has turned her allegiance to Adidas, having been tapped to front the new Falcon sneaker campaign, and she has shared that she is very comfortable with her decision.

“Adidas is a creators’ brand which is something I can identify with and respect,” she told Refinery29. “Adidas is and has always been part of our family, I’m happy to be involved as the face of the Falcon campaign.”

In the marketing imagery for the Falcon, Kylie poses in a black and pink Adidas tracksuit as she models the chunky footwear.

And even though she was only a newborn when the original Falcon Dorf was released in 1997, she is pleased it has been brought back.

“I like the bold and bigger silhouettes of that time, and the colours,” the 21-year-old commented.

An official release date for the Falcon has not yet been announced.

However, the make-up maven will undoubtedly show a wide range of ways on how to style the shoe with outfits.

“There are no written rules, nowadays a sneaker is worn with almost every kind of outfit. Being bold and trying something new is almost the best way to create a look that’s individual to you – wear every sneaker with confidence and it’s automatically a look, I love pairing sneakers with a cute dress, it’s the perfect balance,” she added.

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Barbie Ferreira hopes to destigmatise the word ‘fat’

Barbie Ferreira has described how she felt when she decided to reclaim the word “fat”.The New York-born model first entered the fashion industry when she landed an American Apparel campaign and has since gone on to work for the likes of Aerie, Lane Bry…

Barbie Ferreira has described how she felt when she decided to reclaim the word “fat”.

The New York-born model first entered the fashion industry when she landed an American Apparel campaign and has since gone on to work for the likes of Aerie, Lane Bryant and Adidas Originals.

While curvy models are still breaking down barriers within the fashion industry, Barbie has now described how important it was for her to take ownership of one word with a lot of stigma attached.

“Fat was a terrible, terrible word for me growing up,” she told Oyster magazine. “When I was able to reclaim it and call myself fat, and identify with it, that was the best moment ever. That was the moment I really started to feel free. Like, all those times those kids made fun of me and called me fat – well, I don’t care. I’m making money off of being fat. What are you doing?”

Since launching her career, Barbie has built up a reputation for embracing her figure and refusing to have photoshoot imagery digitally altered. And she hopes that she can encourage others to shake off certain labels.

“I call myself and my friends fat all day, but that’s because we’re all using it lovingly, and understand the total s**t we’ve all had to go through. Of course, if you’re using it in a derogatory way, that’s terrible. But we are fat. Plain and simple. We’re fat in an industry of size zero girls,” the 21-year-old IMG model shared. “So, it’s fun to let go of that heaviness of this word that has had so much weight to it – no pun intended.”

In her interview, the brunette beauty also spoke about how she has grown personally and professionally in the past two years. Specifically, she’s no longer afraid to advocate for her beliefs.

“Before, I’d always felt like I’m just some stupid girl. But now I know I’m here for a reason,” she smiled.

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Alexander Wang: ‘Streetwear is changing fashion’

Alexander Wang likes the fact that streetwear is challenging the status quo in fashion.Wang has always infused street elements into his garments, and his work with sportswear giant Adidas Originals has meant his designs have become accessible to even m…

Alexander Wang likes the fact that streetwear is challenging the status quo in fashion.

Wang has always infused street elements into his garments, and his work with sportswear giant Adidas Originals has meant his designs have become accessible to even more people.

His latest line with Adidas, his third to date, was inspired by production errors and factory inconsistencies, with models Binx Walton and Hanne Gaby Odiele starring in the campaign.

“(Street fashion) is becoming a point of disruption in this industry. It’s making a lot of people wake up and challenge the status quo,” he mused to vogue.co.uk. “People are looking a lot more at process and the relevancy of fashion shows, and Fashion Week.”

Wang announced in January (18) that he was dropping out of the traditional Fashion Week calendar, swapping his New York Fashion Week shows in February and September for a new biannual schedule in June and December.

Talking about why he focused on factory rejects and quality control for his new 13-piece Adidas line, the 34-year-old said: “In fashion, we’re always chasing this idea of perfection, but sometimes imperfection is just as interesting, if not more so.

“It was really exciting to watch Adidas, who has such a large footprint, open up to that idea. I thought was very brave of them.”

He also praised his campaign stars, crediting Walton and Odiele for being able to create their own “magic and energy” on set without any direction from him or photographer Brianna Capozzi.

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Alexander Wang hits the road to show off new Adidas Originals line

Alexander Wang will make his way to Coachella on Friday (13Apr18) with a “van full” of his new Adidas Originals collection.The California native is driving from Los Angeles to Palm Springs with his model pals Binx Walton, Lexi Boling, Hanne Gaby Od…

Alexander Wang will make his way to Coachella on Friday (13Apr18) with a “van full” of his new Adidas Originals collection.

The California native is driving from Los Angeles to Palm Springs with his model pals Binx Walton, Lexi Boling, Hanne Gaby Odiele and Cat McNeil. The super stylish group will be keeping fans updated with their antics via the @AdidasOriginals Twitter account and using the hashtag WangFest journey.

“Tomorrow, the #Wangsquad will beg, borrow, and trade all the way to the festival,” Wang told his Instagram followers next to a video clip detailing the journey.

“Making our way to Palm Springs tomorrow with a van full of the new #adidasOriginalsxAW collection. Stay tuned to our insta story and @AdidasOriginals to follow our journey.”

The video is a clip of a car driving across the Californian desert, and words flash up explaining the squad will be,“trading the new collection for food, gas, for favours”.

The line marks Wang’s third Adidas collection. He first joined forces with the sportswear giant in 2016, and brought out season two last year.

For his third effort, the high-end designer was inspired by factory rejects and quality control. The 13-piece collection is made up of jackets, track-style tops, shorts, crew neck sweatshirts, graphic tees and transparent ponchos, with the garments all featuring a flaw of some kind, like uneven printing, wrinkled fabrics and pixelated graphics.

Along with the clothes, Wang has also created his version of Adidas’ football shoe, which he’s called the AW Bball Soccer.

Adidas Originals x Alexander Wang season three will be available in store and online from 21 April.

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