Adidas pledges to end plastic waste by 2024

Executives at Adidas have announced an ambitious plan to cut back on plastic waste.With sustainability and protecting the environment now at the forefront of many consumers’ minds, and plastic waste proving to be one of the biggest polluters of oceans …

Executives at Adidas have announced an ambitious plan to cut back on plastic waste.

With sustainability and protecting the environment now at the forefront of many consumers’ minds, and plastic waste proving to be one of the biggest polluters of oceans around the world, bosses at the German sportswear giant have committed to minimising use of the product through innovation and partnerships.

“We believe that through sport we have the power to change lives, and we are dedicated to creating that change,” said James Carnes, vice president of brand strategy. “Since 1998, we’ve been developing and introducing innovations to End Plastic Waste. Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular company.”

Since 2012, leaders at Adidas have backed sustainability-focused partners such as environmental organisation Parley for the Oceans and designer Stella McCartney.

But over the next decade, they are pledging to do much more, with 50 per cent of all polyester used in products to be recycled this year, key U.S. sports partners will transition to sustainable uniforms next year, and in 2024, Adidas will use only recycled polyester in all products across the business. Bosses hope to achieve climate neutrality by 2050.

The news comes after actor Jonah Hill announced he had directed Adidas Originals’ new team-themed campaign, titled Change Is a Team Sport, earlier this week. The advertisement features a diverse range of stars, including skater Jennifer Soto, actress Yara Shahidi, entertainer Kerwin Frost, K-pop sensation Blackpink, and Pharrell Williams.

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Beyonce’s Ivy Park collection criticised for excluding plus-size customers

Beyonce’s new Ivy Park line has received criticism for failing to cater to plus-size customers.The superstar’s Adidas x IVY PARK collection, a gender-neutral line featuring activewear such as jumpsuits, cycling shorts, hoodies, and sports bras, was rel…

Beyonce’s new Ivy Park line has received criticism for failing to cater to plus-size customers.

The superstar’s Adidas x IVY PARK collection, a gender-neutral line featuring activewear such as jumpsuits, cycling shorts, hoodies, and sports bras, was released over the weekend and quickly sold out.

However, many customers were disappointed to discover that the range only went up to an XL, which translates to a U.S. size 16-18 or U.K. size 20-22, and took to social media to criticise Beyonce for using inclusivity to promote the line but not including larger sizes.

“I love Beyonce. I am a noted member of the Beyhive. It is also incredibly disappointing that a woman who has made inclusion a part of her brand willfully excluded plus-size people from her athleisure line. And this isn’t the first time,” one user wrote, referring to Beyonce’s first Ivy Park release with Topshop in 2016.

“We can love her and still say Bey is wrong for Ivy Park’s size exclusion. You can’t celebrate the inclusivity of your other projects, having plus-size dancers and background singers, but ignore us *again* when it comes to this,” another fired. “The exclusion is intentional and I’m tired.”

To promote the line, Beyonce told Elle magazine that she was making the clothing gender-neutral after realising how many men were fans of her 2016 Ivy Park release, and also sent the entire collection to an inclusive range of celebrities including Ashley Graham, Reese Witherspoon, Zendaya, and Lizzo.

On Monday night, the 38-year-old took to Instagram to thank her fans for making the new collection a success.

“I want to say a huge thank you to all of the incredible human beings who stood in those long lines in the snow and rain,” she wrote. “All the beautiful people who waited in the waiting room online. All of the friends and family who took the time to film videos and dress up in the unboxing. I am humbled, grateful and proud. Y’all look so good in your IVY PARK. I love you deep. B.”

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Jonah Hill confirms collaboration with Adidas

Jonah Hill has confirmed he’s collaborating with Adidas.The Wolf of Wall Street actor officially announced on Tuesday via Instagram that he has teamed up with executives at the German sportswear giant for an unspecified project. “This is the official…

Jonah Hill has confirmed he’s collaborating with Adidas.

The Wolf of Wall Street actor officially announced on Tuesday via Instagram that he has teamed up with executives at the German sportswear giant for an unspecified project.

“This is the official announcement that I’m partnering with adidas,” he wrote in the caption besides a video showing the Adidas logo besides his name handwritten in capital letters. “Thank you adidas for trusting me and believing in my ideas and pushing them to become even better. This is a dream for me to start the journey of creating with a team I respect and love. Thrilled to show you all what we’ve been working on. More coming very soon. @adidasoriginals.”

In the comments, his celebrity friends showed their support for the partnership, with Naomi Campbell posting a series of clapping and heart emojis, Olivia Wilde writing, “Coooool” with a clapping emoji, and his mother Sharon Feldstein, who called herself a “proud mama”.

The 36-year-old didn’t reveal any further details about the collaboration, which he had teased a year ago on the Failing Upwards podcast.

However, it was rumoured on social media earlier this month that they were releasing two colourways of the Samba shoe and a new iteration of the Superstar shoe. These details haven’t been confirmed.

Jonah has been a longtime fan of the Adidas brand and helped promote their updated Lxcon sneakers on his Instagram account in October 2018 before their official release.

The star joins the likes of Kanye West and Beyonce, who have developed their Yeezy and Ivy Park collections with the company.

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Beyonce gifts Reese Witherspoon and Cardi B new Ivy Park collection

Celebrities including Reese Witherspoon, Cardi B, and Zendaya have been gifted Beyonce’s upcoming Adidas x IVY PARK collection.The superstar originally launched the athleisure company in 2016 with Topshop tycoon Philip Green, but after buying his share…

Celebrities including Reese Witherspoon, Cardi B, and Zendaya have been gifted Beyonce’s upcoming Adidas x IVY PARK collection.

The superstar originally launched the athleisure company in 2016 with Topshop tycoon Philip Green, but after buying his shares to assume full ownership of the brand, Beyonce revealed in April she was partnering with Adidas bosses to release the new Ivy Park, which is due for release on Saturday.

To promote the line in the run-up to the launch, the Formation hitmaker decided to send the entire unisex collection, contained in a big orange box on wheels, to a bunch of celebrities, who took to social media to gush about their coveted gift.

The Legally Blonde star shared a video on Instagram of her mother wheeling the orange box up her driveway before the pair unclipped the front. The footage then turned into a montage of Reese stepping out of the box and posing or dancing in a variety of Ivy Park ensembles, such as the purple jumpsuit, the purple form-fitting dress, sneakers, and a beanie hat.

“Does this officially make me the newest member of the #Beyhive?” she wrote in the caption. “Thank you, @Beyonce for the #IvyPark swag!”

Cardi also posted a video of her standing in front of the orange box before filming herself sifting through items on the rail.

“So, I just got home and look what I got. B**ch Beyonce done give me a closet… I gotta open it,” she can be heard saying.

Zendaya simply shared a picture of her posing in front of the orange box on her Instagram Stories and thanked Beyonce in the caption, while model Hailey Bieber shared a video of her going through the rail and called it “the coolest thing I’ve ever been sent”. She was photographed wearing the purple crop top and matching tracksuit bottoms while she visited a dance studio on Wednesday.

Actresses including Laverne Cox, Yara Shahidi, and Issa Rae were also sent the surprise gift.

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Miuccia Prada named GQ’s Designer of the Year

Miuccia Prada has landed the top honour at GQ’s first-ever fashion awards.The 70-year-old has been named 2019 Designer of the Year of editors at the publication, and in an accompanying interview, she opened up about her passion to “free” men from tradi…

Miuccia Prada has landed the top honour at GQ’s first-ever fashion awards.

The 70-year-old has been named 2019 Designer of the Year of editors at the publication, and in an accompanying interview, she opened up about her passion to “free” men from traditional tailoring.

“Doing fashion with men, I thought that they never wanted to exaggerate. When it’s too much ‘fashion,’ it’s never right,” she explained, before adding that her contribution to men’s clothing has been “to make a little bit of fashion to free them, but not too much”.

Miuccia, who is known in the industry as Ms. Prada, also revealed that she takes a unique approach when designing and creating pieces for her menswear collections.

“I imagine myself as a man,” the designer stated. “Imagination in our job is everything.”

The businesswoman also touched on Prada’s recent collaboration with Adidas, despite her previously negative feelings towards teaming up with other brands for limited-edition capsule collections.

“Everybody asks us. But I always thought that those collaborations were just for selling,” she shared. “I wanted to find a much deeper reason. The truth is that we are seriously interested in doing things in a good way. My husband and I never wake up in the morning saying, ‘We will have to make money.'”

Her lengthy career in fashion is going from strength to strength, and Miuccia is determined to keep going so she can carry on transforming men’s fashion.

“(I want to) empower women and to make men more human. Or gentle,” she added.

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Beyonce creating unisex Ivy Park collection

Beyonce decided to make her upcoming collection for Ivy Park unisex because she saw so many men wearing her earlier lines. The music superstar launched the athleisure company in 2016 with Topshop tycoon, Philip Green, but brought back his shares to as…

Beyonce decided to make her upcoming collection for Ivy Park unisex because she saw so many men wearing her earlier lines.

The music superstar launched the athleisure company in 2016 with Topshop tycoon, Philip Green, but brought back his shares to assume full ownership of the brand in late 2018 after he was hit with a series of sexual assault allegations. It was announced in April that she was partnering with bosses at sportswear giant Adidas to release Ivy Park, which will relaunch in January.

Discussing her first collection with Adidas in a rare interview, Beyonce revealed that she decided to make it unisex after seeing how men have embraced her designs in the past.

“I focused on designing a unisex collection of footwear and apparel because I saw so many men in Ivy Park. The way they have embraced the brand is an unexpected gift,” she explained to Elle magazine in a cover interview. “I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”

The 38-year-old posed in new Ivy Park outfits for the magazine and also offered a sneak peek at the new range on her Instagram page on Monday, when she announced the collection would be released on 18 January. The Instagram posts showed an Ivy Park gold grill and earring, a wine-coloured, long-sleeve bodysuit, and white sneakers with Adidas’ iconic three stripes in a deep purple hue – Ivy Park’s first footwear offering.

“I am excited for you to see the campaign for the first collection of this new partnership,” Beyonce told the publication. “It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power.”

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Beyonce: ‘I feel more womanly and secure with my curves’

Beyonce pays no attention to comments about her fluctuating weight because she feels “more womanly and secure with her curves”.In a rare cover interview with Elle magazine, the music superstar answered questions submitted by fans via social media and e…

Beyonce pays no attention to comments about her fluctuating weight because she feels “more womanly and secure with her curves”.

In a rare cover interview with Elle magazine, the music superstar answered questions submitted by fans via social media and email, and when asked how she feels about people constantly commenting on her appearance, she explained that growing up and having three children has helped her value herself beyond her looks.

“If someone told me 15 years ago that my body would go through so many changes and fluctuations, and that I would feel more womanly and secure with my curves, I would not have believed them,” she replied. “But children and maturity have taught me to value myself beyond my physical appearance and really understand that I am more than enough no matter what stage I’m at in life. Giving zero (f**ks) is the most liberating place to be. Also knowing true beauty is something you cannot see. I wish more people focused on discovering the beauty within themselves rather than critiquing other folks’ grills.”

Beyonce, who is mother to Blue Ivy, seven, and two-year-old twins Sir and Rumi, admitted that she sometimes reacts to negative comments but during those vulnerable moments she tries to “remind myself I’m strong and I’m built for this”.

“Thank God most of the noise bounces off of me after all of these years,” the singer added.

When asked about self-care routine, the 38-year-old revealed she uses acupuncture, meditation, visualisation, and breathing exercises, researches homeopathic medicines and tries to maintain a healthy diet.

Beyonce gave the interview to help promote the relaunch of her athleisure brand Ivy Park, which is now a creative collaboration with Adidas. The collection will drop on 18 January.

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Stella McCartney: ‘Adidas took a lot of convincing to make vegan Stan Smiths’

Stella McCartney spent a lot of time Adidas bosses to make vegan versions of their classic Stan Smith sneakers.The British designer is a champion of sustainable and cruelty-free fashion, and was inspired to create an eco- and animal-friendly alternativ…

Stella McCartney spent a lot of time Adidas bosses to make vegan versions of their classic Stan Smith sneakers.

The British designer is a champion of sustainable and cruelty-free fashion, and was inspired to create an eco- and animal-friendly alternative after getting a vegetarian pair of Stan Smiths for her birthday from husband Alasdhair Willis.

“It got me thinking… so every time I saw the Adidas team, I’d say, ‘Why can’t you make all your Stan Smiths veggie?’ It took a lot of convincing, and then finally we collaborated on the first pair of vegan Stan Smiths last year,” the 48-year-old told Vogue.com.

Since their debut in 2018, the trainers are now made from a mix of man-made materials, which are not harmful to the environment.

“The ‘leather’ upper is synthetic. The Stans usual glues were replaced with animal-free alternatives because glues typically used in the production of shoes and accessories derive from fish or animals, and are full of chemicals which are harmful to the environment,” she explained.

Stella’s vegan Stan Smiths feature tiny punched-out stars instead of the iconic Adidas stripes, and the designer even included rainbow laces on the shoe in an effort to be inclusive.

“The Stella Stan Smith is unisex as it was important that the theme was inclusive and for everyone,” Stella added, noting that she was “very proud” of the new design.

With the launch of her latest vegan shoe with the sports giant, the designer is aware that consumers are more conscious of sustainability in fashion, and noted that she and Adidas now have a whole new customer base.

“So many young people came into our stores to enquire about the Stan Smith, asking questions about what the trainer was made with, telling our staff about why it was important for them to choose a vegan shoe over a leather one and what it represented. This is the future,” Stella added.

The iconic sneakers are priced at $302 (£235) and available to buy from 2 December.

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Prada collaborating with Adidas on footwear collection

Prada is collaborating with designers at Adidas on an exclusive footwear collection.Rumours have swirled in recent weeks suggesting bosses at the Italian fashion house and the German sportswear giant were partnering on a line. On Thursday, the speculat…

Prada is collaborating with designers at Adidas on an exclusive footwear collection.

Rumours have swirled in recent weeks suggesting bosses at the Italian fashion house and the German sportswear giant were partnering on a line.

On Thursday, the speculation was confirmed, with a Prada representative posting a picture of two Adidas shoe boxes in a white Prada shopping bag on Instagram with the caption, “#Pradaforadidas @adidas@adidasoriginals. Coming soon.”

No further details were given in the post. However, on Prada’s website, a spokesperson for the company explained that the limited-edition footwear would be made entirely in Italy.

“Prada and the industry-leading sportswear brand Adidas have joined forces to start a new collaborative journey. The aim of this partnership is to investigate the realms of heritage, technology, and innovation – and to challenge conventional wisdom through unexpected strategies,” they commented. “Adidas’ sporting heritage and visionary approach to technological development merges with Prada’s world-renowned history in leather-goods and unparalleled perspective on luxury and quality, synonymous with the label Made in Italy.”

And while fans of the labels are yet to get a glimpse of the shoes, it appears there will be a design made especially for the Luna Rossa sailing team. Luna Rossa was established in 1997 and heralded Prada’s participation in the America’s Cup – the world’s most prestigious international sailing competition.

“At its zenith, this collective effort will result in the release of the new Luna Rossa performance sailing footwear, to be unveiled in 2020,” they concluded.

A specific release date was not announced.

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Top fashion brands commit to Kering-led sustainability pact

Thirty-two top fashion brands and textile companies have committed to Kering’s sustainability pact.Earlier this year, French President Emmanuel Macron asked Francois-Henri Pinault, chairman and chief executive officer of luxury conglomerate Kering, to …

Thirty-two top fashion brands and textile companies have committed to Kering’s sustainability pact.

Earlier this year, French President Emmanuel Macron asked Francois-Henri Pinault, chairman and chief executive officer of luxury conglomerate Kering, to bring together the leading players in the industry, with the aim of setting practical objectives for reducing environmental impacts.

Now, ahead of the G7 meeting at Biarritz in France over the weekend, Pinault has announced that the likes of Adidas, Burberry, Chanel, Ermenegildo Zegna, Gap Inc, Giorgio Armani, H&M Group, Hermes, Karl Lagerfeld, Moncler, Nike, Nordstrom, Puma, Ralph Lauren, Salvatore Ferragamo, Selfridges Group, and Stella McCartney had agreed to be a part of the coalition.

In addition, the so-called Fashion Pact has the backing of Capri Holdings, the parent company of Michael Kors and Versace, Inditex, parent of the Zara chain, Tommy Hilfiger and Calvin Klein’s PVH Corp., and all Kering labels, which include Gucci, Saint Laurent, Balenciaga, and Alexander McQueen.

“Private companies, working alongside nation states, have an essential role to play in protecting the planet. With the Fashion Pact, some leading players in the fashion and textile sector are joining forces for the first time to launch an unprecedented movement,” a Kering representative said in a statement. “A collective endeavour by its nature, the Fashion Pact is open to any company that wants to help to fundamentally transform the practices of the fashion and textile industry, and to meet the environmental challenges of our century.”

The Fashion Pact’s objectives draw on the Science-Based Targets (SBT) initiative, which focuses on stopping global warming, restoring biodiversity and protecting the oceans.

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