Beanie Feldstein and Lana Condor have been tapped as brand ambassadors for Aerie.
Executives at the lifestyle label, known for its inclusive collections of intimates, apparel, activewear and swimwear, announced on Thursday that the Booksmart actress and the To All the Boys I’ve Loved Before star have been selected as #AerieREAL Role Models, alongside the likes of model/writer Hari Nef, actress Ali Stroker, sustainability activist Manuela Baron, Smile On Me founder Dre Thomas, DJ and wellness advocate Tiff McFierce, and scientist Keiana Cave.
“Truly so, so excited to be included alongside these inspiring women as one of the #AerieREAL role models for 2020!!! These gals are the REAL deal. They are making the changes they want to see in the world and I couldn’t be more honoured to be a part of this group,” Beanie, 26, wrote on her Instagram page. “I’ve loved Aerie for a long time: they never retouch their photos and all of their clothes are deliciously cosy and all I ever want to be is cosy!”
Meanwhile, Lana insisted she was “over the moon” to be involved with the company.
“Being a role model is a dream come true @Aerie not only gives me the power to feel sexy and proud of the skin I’m in, but also gives me a platform to speak about what’s most important to me: loving yourself and others, and the power of education,” the 22-year-old added. “It’s rare to find a brand that is so devoted to making the world a better more positive place, so this is truly a partnership I cherish.”
The new set of #AerieREAL Role Models join current brand ambassadors including Aly Raisman, Iskra Lawrence, Brenna Huckaby, Molly Burke, and Jenna Kutcher.
In addition to the campaign, Aerie bosses have also launched an initiative to donate $400,000 (£305,000) to 20 real-life changemakers who are making a difference in their communities.
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