Beanie Feldstein and Lana Condor fronting Aerie campaign

Beanie Feldstein and Lana Condor have been tapped as brand ambassadors for Aerie.Executives at the lifestyle label, known for its inclusive collections of intimates, apparel, activewear and swimwear, announced on Thursday that the Booksmart actress and…

Beanie Feldstein and Lana Condor have been tapped as brand ambassadors for Aerie.

Executives at the lifestyle label, known for its inclusive collections of intimates, apparel, activewear and swimwear, announced on Thursday that the Booksmart actress and the To All the Boys I’ve Loved Before star have been selected as #AerieREAL Role Models, alongside the likes of model/writer Hari Nef, actress Ali Stroker, sustainability activist Manuela Baron, Smile On Me founder Dre Thomas, DJ and wellness advocate Tiff McFierce, and scientist Keiana Cave.

“Truly so, so excited to be included alongside these inspiring women as one of the #AerieREAL role models for 2020!!! These gals are the REAL deal. They are making the changes they want to see in the world and I couldn’t be more honoured to be a part of this group,” Beanie, 26, wrote on her Instagram page. “I’ve loved Aerie for a long time: they never retouch their photos and all of their clothes are deliciously cosy and all I ever want to be is cosy!”

Meanwhile, Lana insisted she was “over the moon” to be involved with the company.

“Being a role model is a dream come true @Aerie not only gives me the power to feel sexy and proud of the skin I’m in, but also gives me a platform to speak about what’s most important to me: loving yourself and others, and the power of education,” the 22-year-old added. “It’s rare to find a brand that is so devoted to making the world a better more positive place, so this is truly a partnership I cherish.”

The new set of #AerieREAL Role Models join current brand ambassadors including Aly Raisman, Iskra Lawrence, Brenna Huckaby, Molly Burke, and Jenna Kutcher.

In addition to the campaign, Aerie bosses have also launched an initiative to donate $400,000 (£305,000) to 20 real-life changemakers who are making a difference in their communities.

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Barbara Palvin ‘disappointed’ by cancellation of 2019 Victoria’s Secret Fashion Show

Barbara Palvin was “very disappointed” when she heard the 2019 Victoria’s Secret Fashion Show had been cancelled.The Hungarian model was first cast in one of the U.S. lingerie brand’s presentations back in 2012 but didn’t appear in a show again until t…

Barbara Palvin was “very disappointed” when she heard the 2019 Victoria’s Secret Fashion Show had been cancelled.

The Hungarian model was first cast in one of the U.S. lingerie brand’s presentations back in 2012 but didn’t appear in a show again until the 2018 event.

Earlier this year, Victoria’s Secret bosses promoted Barbara to Angel status, and in a new interview with U.K. Harper’s Bazaar, she explained that she was a little sad to learn the annual show had been canned as it would have been the first time she was able to wear her angel wings.

“I was very disappointed,” the 26-year-old told the publication, before adding: “But (the company leaders) know what they’re doing, and I trust the process. I feel like the world is changing around us, and everyone needs to go with it, and that’s their way of doing it.”

After months of speculation about the future of the Victoria’s Secret Fashion Show, executives at L Brands, the label’s parent company, announced last month that the event will not happen this year.

In recent years, Victoria’s Secret has been hit by the growth of contemporary underwear labels like Third Love, Aerie, and Rihanna’s Savage X Fenty, while bosses have also been accused of failing to embrace diversity and inclusivity in its marketing imagery and shows.

And during a recent chat on the TODAY Show, former Victoria’s Secret Angel Karlie Kloss argued that it is time for the brand to undergo a major transformation.

“I think it’s a reflection of the world we live in today,” she said of the cancellation. “And, you know, consumers demand that brands are inclusive and body positive and sustainable. And I think brands have to evolve.”

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Iskra Lawrence was ‘confused’ by her body as a teenager

Iskra Lawrence was “confused” by her body as a teenager and struggled with body dysmorphia.The British model launched her career when she was just 13, and immediately began comparing herself to other girls, which led to her developing an unhealthy obse…

Iskra Lawrence was “confused” by her body as a teenager and struggled with body dysmorphia.

The British model launched her career when she was just 13, and immediately began comparing herself to other girls, which led to her developing an unhealthy obsession with her changing body.

“Relatively, I was just a normal, healthy-looking teen. But I developed body dysmorphia and an eating disorder because I had these unrealistic comparisons,” she told Women’s Health magazine.

Unhappy with how she looked, Iskra became fixated with her legs, which she thought were too big and chunky – and spent hours measuring every part of herself.

“I never wore ankle boots, never wore skirts that cut me off at the wrong height, and even seeing knee-high boots on set would make me nervous,” the 28-year-old recalled, as she revealed she was once on a mission to get a thigh gap. “My thighs rub together. Even if I was unhealthfully restricting and trying every fad diet possible, I could never get a thigh gap.”

But Iskra confessed it was a shoot for underwear and swimwear brand Aerie in 2014 that changed everything.

“They made me feel so accepted for who I was,” she gushed.

Elsewhere in the interview, Iskra candidly opened up about her current body hang-ups too.

“I’m trying to figure out why I feel uncomfortable about it. I love my legs. I love that they’re big and thick. I know they’re not perfect, and they are vein-y and have lumps, but I wonder what it is,” the star commented, adding that she is a big fan of giving herself daily compliments, as self-love and acceptance takes hard work. “It’s something you have to do daily until you get to a strong, confident place. And it’s something that you have to revisit when you’re questioning yourself.”

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Aly Raisman helping sexual abuse survivors with new Aerie campaign

Olympic gymnast Aly Raisman is hoping to aid survivors of sexual abuse as part of her new clothing line with Aerie. The athlete is the latest star to join the forces with the brand, which promotes body positivity, and serve as a #AerieReal Role Model …

Olympic gymnast Aly Raisman is hoping to aid survivors of sexual abuse as part of her new clothing line with Aerie.

The athlete is the latest star to join the forces with the brand, which promotes body positivity, and serve as a #AerieReal Role Model – joining the likes of Busy Philipps and Jameela Jamil.

For the venture, Raisman drew on her fight against sexual abuse, a crusade she began after coming forward to reveal she was one of over 100 members of the U.S. gymnastics team assaulted by doctor Larry Nassar. The 24-year-old maintains Nassar began abusing her when she was 15.

Fifteen per cent of proceeds will go towards her organisation Flip the Switch, which she launched as a means of raising awareness surrounding abuse within sport.

The athletic wear collection is designed to encourage “strength, wellness and mindful living”, according to a press release from the label, and includes leggings, sports bras, and T-shirts.

“I’m so grateful and appreciative (to Aerie) because (that 15 per cent) is going to help provide a lot of free training for adults out there,” Raisman tells Fashionista. “When an adult takes the course, they’re better able to understand the warning signs and red flags (of child sexual abuse), and they can save a child from going through that abuse, which is really, really amazing.”

For the star, helping women feel good about their bodies is an important step in lowering the risk of abuse.

“When you’re insecure about your body, it makes you more susceptible for an abuser to be able to groom you and take advantage of you,” she tells the publication.”When you’re confident in yourself and your body, I think you’re able to have more awareness and feel comfortable speaking up if something doesn’t feel right or if someone is making you feel uncomfortable, so to have Aerie spread the message about preventing child sexual abuse and also to be so incredibly body positive makes a big difference.

“I’m just grateful that Aerie is willing to not only have this conversation but to also be very supportive of it.”

Raisman is also thrilled to be part of Aerie’s self-acceptance campaign, revealing it has helped her build confidence.

“I think the fact that Aerie doesn’t retouch anything has been really empowering for me and helped with my confidence,” she says. “When you’re doing a photoshoot and you’re in a bra and underwear, you’re seeing yourself in all different angles, and that created a lot of awareness of how much time I spent worrying about how I look. I’d spend time worrying about really stupid things that don’t matter. As long as I feel healthy, I have energy and I’m happy, that’s all that really matters.”

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Busy Philipps posed in her underwear to show daughters different side of beauty

Busy Philipps signed on to front lingerie firm Aerie’s latest campaign for her daughters.The actress and TV host has shared a lengthy Instagram post explaining her decision to pose in her underwear for the label, alongside British actress Jameela Jamil…

Busy Philipps signed on to front lingerie firm Aerie’s latest campaign for her daughters.

The actress and TV host has shared a lengthy Instagram post explaining her decision to pose in her underwear for the label, alongside British actress Jameela Jamil and The Handmaid’s Tale star Samira Wiley, revealing her own beliefs align with Aeire’s philosophy.

“I cannot explain to you what an honour it is to join @aerie as an #AerieREAL Role Model,” she began her post, alongside one of the campaign images. “Since 2014, Aerie has committed to using NO RETOUCHING on their models and the brand has been a champion for body positivity and inclusiveness. @aerie is about empowering women and girls by showing images of real unretouched bodies.

“I know for a fact I want my daughters to grow up in a world where they know and understand that true beauty comes from the inside out and true beauty doesn’t ever look just one way. The more we can have images out in the world that reflect that to us, the more that will become our reality.”

Busy, who has 10-year-old Birdie and Cricket, five, with her screenwriter spouse Marc Silverstein, went on to detail how she has wasted “so much time” hating her stomach over the years, but she has finally come to accept it.

“I wish I hadn’t been sold the lie that to achieve true happiness I needed a flat tummy and no hips so I could look like a model in an ad,” the star said.

As well as showing off her toned body in the campaign images, the 39-year-old also has her distinctive moles on full display.

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Jameela Jamil’s body image struggles led her to front Aerie campaign

Actress Jameela Jamil was motivated by her own self esteem issues to join the body positive campaign launched by bosses at intimates brand Aerie. The Good Place star, 32, recently joined her peers Busy Philipps and Samira Wiley for the latest shoot in…

Actress Jameela Jamil was motivated by her own self esteem issues to join the body positive campaign launched by bosses at intimates brand Aerie.

The Good Place star, 32, recently joined her peers Busy Philipps and Samira Wiley for the latest shoot in the #AerieREAL Role Models movement to help inspire young women to have a healthy self image.

The stars are helping to promote the brand’s stance against photoshopping promo pictures and Jamil couldn’t be more thrilled to be a part of spreading a message of self-acceptance.

“I wanted to work with Aerie because they’re one of the only brands I’ve ever seen actually take inclusion seriously, and it’s not performative,” she tells Elle. “It runs throughout the entire brand: their desire to reflect, on their website and in their stores, what we see outside in everyday life, which just never happens.

“Seeing people from all walks of life and all ages modeling underwear and modeling clothes was just such a breath of fresh air. When I walked into their store I realised how much I could’ve benefited from having a store like that and a company like that when I was younger, so I was very excited to be a part of it.”

The British-born beauty has been open about her own self-image struggles and learning to take care of her body after battling an eating disorder.

“I also stopped menstruating when I had an eating disorder, so my body has been in jeopardy so many times that I’ve, frankly, by the age of 30, a little bit late but better late than never, learned to treat it with lots of kindness and respect,” she shares.

Jamil has had to work hard to stop her own negative thoughts regarding her appearance, aiming to become her “own best friend”.

“I don’t talk s**t to myself anymore,” she reveals. “Every time it crops up I stick up for myself the way that I would for a friend or for a stranger even. The things that women say to themselves in their head, they would never tolerate being said to someone that they love. So I’ve decided to be my own best friend.”

Jameela, Busy, and Samira join fellow celebrities like Yara Shahidi and Rachel Platten in the ongoing #AerieREAL Role Models campaign.

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Iskra Lawrence hopes plus-size modelling helps people to love themselves

Iskra Lawrence believes plus-size modelling can “empower people with confidence,” regardless of accusations that such models could promote obesity.The British model is renowned for her curvaceous figure and positive attitude to body image, which she tr…

Iskra Lawrence believes plus-size modelling can “empower people with confidence,” regardless of accusations that such models could promote obesity.

The British model is renowned for her curvaceous figure and positive attitude to body image, which she tries to instil in her 4.3 million Instagram followers through inspirational and authentic posts. Though plus-size modelling is sometimes seen as a controversial practice, Iskra, who has posed for brands like Aerie and L’Oreal Paris, is adamant that there are significant benefits.

“People say plus-size models encourage obesity, but what about making people feel so s**t about themselves they can’t do anything with their lives?” she questioned in an interview with Hello! Fashion Magazine, adding that she often received messages from young girls who are too self-conscious to wear a swimsuit.

“That’s worse. Empowering people with confidence enables them to try new things, to go out there, even to start a new relationship – to learn to love themselves. That’s why, for me, body shaming is so detrimental to us individually and as a society.”

The 28-year-old recalled that started to believe something was wrong with her body when her 36-and-a-half inch hips were two and a half inches larger than the criteria established by an agent in the early days of her fashion career. After an unhealthy routine of starving and working out, Iskra decided to join a local agency near her home in Worcestershire – which didn’t offer the most glamorous jobs.

“There are thousands of pictures of me modelling fancy dress costumes online,” she giggled. “If you Google ‘sailor outfit’ then there I am; or ‘chef’s outfit’ and that’s me; or ‘Fiona from Shrek’ and there I am painted green.”

However, Iskra is adamant that she wouldn’t change anything about her journey to success.

“It’s taking a hell of a long time for me to get here – about 14 or 15 years,” she pointed out. “If it had happened overnight, I can’t imagine I’d have the same respect for it.”

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Iskra Lawrence urges men to get creative with compliments

Iskra Lawrence is adamant that men should stop telling women they “look pretty”.The British model has gained widespread attention for her curvy figure and is currently a global role model for lingerie line Aerie, an offshoot brand of American Eagle.Isk…

Iskra Lawrence is adamant that men should stop telling women they “look pretty”.

The British model has gained widespread attention for her curvy figure and is currently a global role model for lingerie line Aerie, an offshoot brand of American Eagle.

Iskra recently opened up to reporters at British GQ, where she shared her top tips for giving the perfect compliment.

“I’ve had friends saying their partner tells them every day that, ‘You look pretty, you look pretty, you look pretty’, and it almost wears thin because it feels like they stop believing it,” she explained to the publication. “With the compliments, switch them up; be a bit more creative. There’s a million and one ways to tell your partner that they are special and different from anyone else in this world and you know that, you’re around them all the time. If you love the way that they laugh, tell them that.”

The 27-year-old is a fan of “adventurous” dates and believes that relationships should be celebrated all the time, and not just on Valentine’s Day or occasions that feel “compulsory”.

Iskra also asserted that sharing technology can be used to boost a spouse’s confidence.

“A friend and I would swap phones and put in cute little mottos or things that make us feel good as calendar alerts,” she recalled. “Imagine if your partner’s struggling at work and you know they didn’t get the promotion, you can put a little note in their phone and say, ‘I’m thinking of you, don’t forget how brilliant you are.'”

Iskra also shared that she loves working out with a boyfriend but insisted that others shouldn’t feel “pressured” to do the same.

“There’s no pressure or perfect way to be a couple,” she added.

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Nina Agdal lands lingerie campaign after speaking out over body shaming

Nina Agdal is not letting her experiences with body shaming hold her back as she has just landed a new lingerie campaign.The Danish model revealed on social media in January (18) that because her “athletic build and healthy curves” didn’t fit into a sa…

Nina Agdal is not letting her experiences with body shaming hold her back as she has just landed a new lingerie campaign.

The Danish model revealed on social media in January (18) that because her “athletic build and healthy curves” didn’t fit into a sample size, she was dropped from a cover shoot with an unnamed magazine.

Fans praised the slim blonde for calling out the fashion industry, and now the Sports Illustrated Swimsuit Issue star has proved just how enviable her frame is with a sizzling new campaign for lingerie brand Leonisa.

Posing in the new season underwear, with a wind machine blowing her long hair back, the model oozes body confidence.

Nina, who has worked with Leonisa on previous campaigns, also stripped off for a snap taken by her beau Jack Brinkley-Cook, son of model Christie Brinkley, which was posted on her Instagram account on Tuesday.

“When the light and your boyfriend are cute, you gotta do what you gotta do,” the 26-year-old captioned the photo, which depicts her completely nude and standing by a tree.

Nina has also recently posed in swimwear for American Eagles’ body-positive brand Aerie and will be starring in the label’s groundbreaking unretouched #AerieReal campaign.

The star, who used to date Leonardo DiCaprio, previously credited her social media post about body shaming with garnering her the Aerie gig.

“The conversation happened naturally after my post about my experience with body shaming,” she told Glamour. “It was like walking into a family – I met Iskra (Lawrence), Yara (Shahidi), the new Aerie Real campaign girls. I started talking to everyone, and it made sense for me to come back (to Aerie) after everything that I’ve gone through.

“I’m not just going to do swimsuit clients where there’s a lot of retouching. I thought (this campaign) would be perfect for me to put myself out there again and show people who I really am.”

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Iskra Lawrence defends Victoria’s Secret over inclusivity debate

Iskra Lawrence has called out those who criticise Victoria’s Secret for the lack of inclusivity in the label’s fashion shows and campaigns.The curvy star models for lingerie line Aerie, owned by American Eagle Outfitters, and made her catwalk debut at …

Iskra Lawrence has called out those who criticise Victoria’s Secret for the lack of inclusivity in the label’s fashion shows and campaigns.

The curvy star models for lingerie line Aerie, owned by American Eagle Outfitters, and made her catwalk debut at New York Fashion Week for Chromat last October (17) after 13 years of modelling.

The British beauty has also made a name for herself as a body positivity advocate and doesn’t allow any of her Instagram photos to be retouched.

However, Lawrence has jumped to the defence of labels like Victoria’s Secret, which has been the subject of controversy due to the lack of diversity in its models’ body types.

“We shouldn’t shame Victoria’s Secret for not being more inclusive,” she explained to British Harper’s Bazaar.

“The more we celebrate brands and companies rather than shaming brands and companies is how we move forward. A brand is only going to want to be more inclusive if they feel like it’s going to be good for business as well as making the consumer feel good – so we have to encourage people to do that. Consumers have to stand up and say, ‘I have power, my pound or dollar is how I vote’. Invest in brands that make you feel good and that you believe in.”

The model went on to praise Aerie for their “completely un-retouched” campaigns, and also voiced her disapproval of the phrase plus-size, claiming while many find the term empowering, she has concerns over grouping women based on the way they look.

“So, when the term translates to the fact people mention my size in an article, what’s that doing to all the women reading it?” she asked. “We’re being defined by our size or shape or colour and men usually aren’t.”

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