Jane Fonda and Lil Nas X tapped to star in environmentally-conscious Gucci campaign

Jane Fonda and Lil Nas X are fronting a new environmentally-conscious campaign for Gucci.Released on Tuesday, the marketing imagery for the Italian luxury label’s first sustainable line, Gucci Off the Grid, was shot by photographer/director Harmony Kor…

Jane Fonda and Lil Nas X are fronting a new environmentally-conscious campaign for Gucci.

Released on Tuesday, the marketing imagery for the Italian luxury label’s first sustainable line, Gucci Off the Grid, was shot by photographer/director Harmony Korine with creative direction from Alessandro Michele and art direction by Christopher Simmonds.

For her photoshoot, Fonda is seen posing in front of a wooden treehouse set within a cityscape while wearing an off-white suit and carrying a yellow tote bag.

And while the Hollywood icon recently pledged to stop buying new clothes, she insisted the campaign aligns with her devotion to promoting environmental causes, such as her Fire Drill Fridays demonstrations.

“Demand that your government officials invest in clean energy infrastructure,” she commented. “Global economists agree that it’s the top investment we can make, both in terms of climate benefits and having the highest stimulus effect during the time of pandemic when so many jobs need to be created.”

Old Town Road hitmaker Lil Nas X, adventurer/environmentalist David Mayer de Rothschild, singer King Princess, and Japanese musician Miyavi, have also been cast in the project, and are depicted sporting pieces from the collection while standing or sitting in the treehouse – with a Gucci representative explaining that the imagery represents opening “the door to a new beginning”.

“@lilnasx is seen in the #GucciOffTheGrid campaign, a new sustainable collection by @alessandro_michele that is also created using ECONYL, a regenerated nylon. The rapper, singer and songwriter has embraced a greener way of living and performing, including being more aware of his environmental footprint while traveling and supporting environmentally friendly companies,” a spokesperson added in an Instagram post.

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Gucci ramps up commitment to social responsibility

Gucci is strengthening its commitment to promoting social and environmental initiatives.This week, the Italian luxury label’s president and chief executive officer, Marco Bizzarri, as well as creative director Alessandro Michele, announced the launch o…

Gucci is strengthening its commitment to promoting social and environmental initiatives.

This week, the Italian luxury label’s president and chief executive officer, Marco Bizzarri, as well as creative director Alessandro Michele, announced the launch of Gucci Equilibrium.

Anchored by three pillars relating to people, nature, and sustainability, the plan is underpinned by a series of targets leaders want to achieve by 2025.

“The fearlessness of this generation to express themselves gives me hope that a future of freedom and equality is possible,” said Michele of the venture, while Bizzarri added: “Gucci is not a company where you must leave your values at the door, but one where they are enhanced, challenged and amplified. Gucci Equilibrium is about us spreading that energy and that positive intent to everyone who loves our brand.”

Among the initiatives is a plan to overturn gender imbalance and inequality, use campaigns to support girls’ and women’s empowerment, as well as show support for organisations responding to increased gender-based violence during the coronavirus crisis.

As for the environment, Gucci leaders are introducing ambitious targets and want to soon guarantee the traceability of 95 per cent of raw materials, reduce the total footprint to 40 per cent, decrease greenhouse gas emissions by 50 per cent, and use only renewable energy by the end of this year.

“Gucci is driven by the issues that are fundamentally influencing and creating our collective future. We are committed to generating positive change for people and for nature across our business,” insisted Bizzarri.

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Gucci to depart from Fashion Week calendar

Gucci will no longer present collections as part of the conventional Fashion Week calendar.While the Italian luxury label has traditionally participated in Milan Fashion Week events, in a series of Instagram posts uploaded over the weekend, creative di…

Gucci will no longer present collections as part of the conventional Fashion Week calendar.

While the Italian luxury label has traditionally participated in Milan Fashion Week events, in a series of Instagram posts uploaded over the weekend, creative director Alessandro Michele announced that he plans to go “seasonless” and will unveil just two lines per year.

“I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call. We will meet just twice a year, to share the chapters of a new story,” he wrote. “Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes, and communication platforms.”

Michele, who has served as head designer at the brand since January 2015, went on to explain that he has had a lot of time to reflect on the industry during the coronavirus lockdown. Accordingly, he has decided the idea of presenting ranges at particular times of year, including cruise and pre-collections, to be rather “stale”.

“That is why I decided to build a new path, away from deadlines that the industry consolidated and, above all, away from an excessive performativity that today really has no raison d’etre (reason for existence). It’s a foundational act, audacious but necessary, that aims at building a new creative universe. A universe that essentialises itself in the subtraction of events and that oxygenates through the multiplication of sense,” the 48-year-old commented, before insisting the Covid-19 pandemic has not dampened his creativity. “Now that we are still apart, my love for fashion burns. Our species, after all, is like that: we live like crazy in the throes of what is missing.”

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Gucci highlights animal conservation efforts with pre-fall 2020 campaign

Gucci has emphasised its commitment to animal conservation efforts with an adorable new campaign.Executives at the Italian luxury fashion house, helmed by creative director Alessandro Michele, unveiled the pre-fall 2020 marketing imagery on Tuesday.Tit…

Gucci has emphasised its commitment to animal conservation efforts with an adorable new campaign.

Executives at the Italian luxury fashion house, helmed by creative director Alessandro Michele, unveiled the pre-fall 2020 marketing imagery on Tuesday.

Titled “So Deer to Me”, the pictures were shot by photographer Alasdair McLellan and feature models in eclectic outfits surrounded by a variety of animals, including deer, rabbits, hedgehogs, squirrels, and ducks.

“An ode to innocence, when as children we revelled in nature and life, is the idea behind the new Gucci pre-fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele and art direction by Christopher Simmonds,” a brand representative commented of the concept. “A childlike imagination is woven through the scenes depicting the beauty and the personalities of a group of men, women and their beloved animals including a frog, an owl, deer, a skunk, squirrel, hedgehog and rabbits. With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance.”

The campaign comes after bosses at Gucci partnered with The Lion’s Share Fund, an organisation that raises money to help protect endangered species and their habitats, last year.

The fashion house has promised to donate 0.5 per cent of its media spend to the fund every time an animal is featured in one of its advertisements.

In addition to the campaign, Gucci has also released a 90-second commercial set to Nancy Sinatra and Lee Hazlewood’s 1967 song Some Velvet Morning.

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Gucci pledges $2.2 million towards coronavirus crisis relief efforts

Gucci has pledged to donate $2.2 million (£1.7 million) towards relief efforts during the coronavirus crisis.Since the outbreak began in Wuhan, China last December, there has been 550,000 reported cases around the world and approximately 24,900 deaths…

Gucci has pledged to donate $2.2 million (£1.7 million) towards relief efforts during the coronavirus crisis.

Since the outbreak began in Wuhan, China last December, there has been 550,000 reported cases around the world and approximately 24,900 deaths. At present, the U.S., France, and Spain are among the worst affected nations, while hospitals in Italy are being overwhelmed with an estimated 62,000 active cases.

In light of the Covid-19 pandemic, executives at Italian fashion house Gucci announced on Thursday that they will be donating $1.1 million (£897,000) to the Italian Civil Protection Department in aid of health services in Italy and another $1.1 million to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization via Facebook’s $10 million Matching Fundraiser. Officials at the health groups are monitoring and collecting data on the spread of the virus to strengthen intensive care units across the world, supplying protection equipment to health personnel, and fast-tracking the creation of vaccines and therapies.

“Gucci has created a world, open and free: a Gucci global community,” creative director Alessandro Michele and chief executive officer Marco Bizzarri said in a joint statement. “We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the coronavirus. We are all in this together.”

Meanwhile, Valentino founders Valentino Garavani and Giancarlo Giammetti are contributing $1.1 million towards the newly established Columbus Covid 2 Hospital in Rome.

“In such a dramatic moment for the whole world, we wanted to give our contribution to win this crucial battle against this invisible, but terrible enemy,” they commented. “Our deepest gratitude goes to those women and men who are fighting night and day to save human lives in our hospitals.”

Other major Italian fashion brands to pledge contributions towards the crisis include Dolce & Gabbana, Giorgio Armani, and Versace.

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Gucci cancels cruise show due to coronavirus fears

Gucci bosses have cancelled the fashion house’s cruise 2021 fashion show in California due to coronavirus fears.A spokesman confirmed the event in San Francisco, scheduled for 18 May, has been postponed in light of “the ongoing uncertainty prompted by …

Gucci bosses have cancelled the fashion house’s cruise 2021 fashion show in California due to coronavirus fears.

A spokesman confirmed the event in San Francisco, scheduled for 18 May, has been postponed in light of “the ongoing uncertainty prompted by the coronavirus outbreak”.

“A decision on the new timing and location of the show will be announced at a later date, once the situation becomes clearer,” a statement reads. “At this time, our thoughts are with all of those affected around the world.”

The virus, named COVID-19, has infected more than 90,000 people across 76 countries, with the global death toll at more than 3,100.

More than 100 cases have been confirmed in the U.S., and six people in the Seattle area of Washington state have died after contracting coronavirus.

Gucci’s creative director Alessandro Michele reportedly chose San Francisco to host the cruise show due to its history as a centre of liberal activism, according to WWD.

The decision by the Italian fashion house follows Prada’s move to postpone its cruise show, scheduled for 21 May in Tokyo, Japan, and a week after Giorgio Armani scrapped his Milan Fashion Week event in Italy over coronavirus fears.

The 85-year-old designer showed his fall/winter 2020 collection behind closed doors on the last day of fashion week, and the future of his cruise 2021 showcase in Dubai next month is unknown.

Chanel is expected to be staging its cruise show in Capri, Italy, in May, and days later, Dior is heading to Lecce, in the Italian region of Puglia, for their highly-anticipated show.

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Gucci demystifies backstage rituals with fall 20 runway spectacle

Alessandro Michele has demystified the backstage rituals of a fashion show with his latest Gucci runway spectacle.The creative director of the Italian fashion house unveiled his fall/winter 2020 womenswear collection titled An Unrepeatable Ritual as pa…

Alessandro Michele has demystified the backstage rituals of a fashion show with his latest Gucci runway spectacle.

The creative director of the Italian fashion house unveiled his fall/winter 2020 womenswear collection titled An Unrepeatable Ritual as part of Milan Fashion Week at the Gucci Hub on Wednesday, with the likes of Dakota Johnson, Yara Shahidi, Florence Welch, and Amandla Stenberg all perched on the front row.

But rather than hold a conventional presentation, Michele chose to unveil exactly what occurs behind the scenes, with guests entering the venue to find themselves in the “backstage” area where the models were getting ready and designers, stylists, and tailors were applying final touches.

“There’s the rapture of a gift, in this unrepeatable ritual. There’s the promise of a precious delivery. Lights out. The congregation lingers, awaiting with open hands,” the designer commented in the show notes. “A pin-drop silence, to receive my uneven heartbeats and my thrills. I offer my poetics to this tribe of emancipated spectators. May they use to wonder. May they help me understand it. They can use it to reawaken dormant questions. Or else, they can simply reject it, if they can’t find a way to open a door of compassion.”

With the stage set on a revolving platform, the models in complete stillness at the front.

As always, Michele drew upon an eclectic mix of references, including ladylike dresses with Peter Pan collars, Tudor-inspired lace with embroidery, ruffled ballgowns, Puritan-esque hats, and conservative tartan skirts paired with high-neck lace tops.

Other highlights included a suit with delicate floral pattern and matching tie, a blue velvet baby doll number worn with orange tights, and a lace dress accessorised with a black leather harness over the top and heavy crucifix necklace.

To conclude, Michele offered up a hippy-inspired look comprised of a peasant top, bandana and torn jeans and a jaunty suit made up of plaid trousers and a tangerine blazer with black silk lapels.

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Saoirse Ronan chose gown made from satin offcuts for 2020 BAFTAs

Saoirse Ronan’s chic Gucci gown for the 2020 British Academy Film Awards (BAFTAs) was made from satin offcuts.The 25-year-old adhered to the dress code for the red carpet on Sunday night, with organisers requesting attendees make environmentally consci…

Saoirse Ronan’s chic Gucci gown for the 2020 British Academy Film Awards (BAFTAs) was made from satin offcuts.

The 25-year-old adhered to the dress code for the red carpet on Sunday night, with organisers requesting attendees make environmentally conscious wardrobe choices by renting, wearing vintage, or selecting pieces made of sustainable materials rather than sporting brand-new clothes.

Saoirse arrived at London’s Royal Albert Hall in a voluminous black satin gown featuring leather straps and complemented the look by having her blonde hair swept off her shoulders and into a twisted-front updo.

Her stylist, Elizabeth Saltzman, told British Vogue that the gown was made by the Italian fashion house’s creative director Alessandro Michele from discarded satin.

“We wanted to create a gown that didn’t waste any resources or people’s time… It’s the first time we’ve gone dead simple, but we’ve been geeking out about the intricate craftsmanship,” she said.

And Elizabeth is a big fan of the pencil-thin leather straps, which she viewed as adding a “naughty kick” to the dress.

“I love that the most classic pieces are often the hardest to make – it feels good to celebrate this unique work,” the style guru smiled.

While Saoirse’s eco-friendly dress was overshadowed by colourful appearances from the likes of Scarlett Johansson in a pink Versace gown and Charlize Theron in a purple Dior number, Elizabeth was pleased with how the black dress allowed the Little Women star to shine.

“(Fashion should) celebrate Saoirse’s talent, rather than overpower her,” she insisted.

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Alessandro Michele wants men to be in touch with their feminine side

Alessandro Michele creates clothes with the aim of helping men get in touch with their feminine side.The creative director of Gucci overhauled male fashion when he joined the Italian house back in 2015, introducing an offbeat and genderless style for m…

Alessandro Michele creates clothes with the aim of helping men get in touch with their feminine side.

The creative director of Gucci overhauled male fashion when he joined the Italian house back in 2015, introducing an offbeat and genderless style for menswear.

He broke boundaries by introducing co-ed runway shows, where male and female models would walk together, but debuted his first male-only show at the Palazzo delle Scintille in Milan for his fall/winter 2020 collection last week.

Alessandro explained his decision to WWD, and while he revealed that he wanted to go back to basics to avoid getting bored, he also wanted to put men’s fashion under the spotlight.

“I think menswear is even more experimental and stranger, because men are allowed less,” the 48-year-old noted, before urging men to fight for their right to be “in touch with their feminine side”.

“In the end, those who do so are the best, because they have no skeletons in their closets, in the sense that in the end a man is made of a very strong feminine part,” he explained.

However, Alessandro insisted that being feminine “does not mean wearing a skirt”, but instead refers to men being able to get in touch with their emotions.

“A man, like a woman, has been programmed and stereotyped, but in reality, the stereotype of the man is really very narrow, claustrophobic,” the designer shared. “Men, I think, are much more else. They have many facets.

“Those among the most fascinating are those that have a very marked feminine side. Which does not mean wearing a skirt, but means being in contact with a certain kind of emotionality, with the sincerity of also being fragile, of having different needs.”

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Harry Styles and Alessandro Michele collaborate on Fine Line merchandise

Harry Styles has teamed up with Gucci’s Alessandro Michele to design a limited-edition T-shirt in support of his new album Fine Line. The Sign of the Times singer and the Gucci creative director have become frequent collaborators and close friends in r…

Harry Styles has teamed up with Gucci’s Alessandro Michele to design a limited-edition T-shirt in support of his new album Fine Line.

The Sign of the Times singer and the Gucci creative director have become frequent collaborators and close friends in recent years, with the One Direction star appearing in campaigns for the Italian fashion house’s tailoring collections and new genderless fragrance as well as wearing Gucci outfits on tour, at the 2019 Met Gala, and on the cover of his new album Fine Line.

To celebrate the release of his second solo record, Harry has teamed up with the fashion designer once again to create a limited-edition white T-shirt which features a line drawing of a red bleeding heart being pierced by a black arrow. The 25-year-old’s name features inside the heart, while the words Fine Line appear on the outside.

The unisex eco-conscious top is made from sustainable materials and is helping raise funds for the Global Fund for Women, a nonprofit foundation funding women’s human rights initiatives.

The Harry Styles + Alessandro Michele Fine Line Tee was unveiled on Harry’s official merchandise site on Monday and will only be available until Thursday. It costs $74.95 (£57) and comes with a copy of Fine Line, which was released on Friday.

In addition, Harry has partnered with officials at Live Nation to create Fine Line pop-up merchandise shops which are running in London, Los Angeles, and New York this week. The temporary stores will stock exclusive designs, including T-shirts, satin bomber jackets, and tote bags, which range in price from $14.50 (£11) to $99 (£75).

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