Alexa Chung drew on her own memories when designing her first ever collection for Barbour.
The 35-year-old, who has signed a two-year, four-season deal with the 125-year-old British label, revealed in a chat with Vogue.co.uk her earliest memory of slipping on one of the iconic waxed jackets was to muck out her pony in Hampshire, England as a child.
“I was happy as Larry,” she grinned. “I have so many memories wearing Barbour but the earliest are the most nostalgic and therefore special.”
So the decision to collaborate with Barbour was a no-brainer for the TV presenter-turned-designer.
“It was an opportunity for me to explore how the Alexa Chung brand interprets an iconic and historic label that is woven into the British psyche,” she explained.
Taking a research trip to Barbour HQ in South Shields, England was a “waxy dream” for Chung, who was “let loose, like a kid in a candy store, into a room filled with every single Barbour piece through history”.
Her first collection launched earlier this month, with a second drop due in August, which features a quilted green coat with corduroy collars and cuffs.
Chung’s debut for Barbour included shorter sleeves, snugger silhouettes and exterior label detailing, with a bold logo features a lighthouse motif and both brand names.
“Look at any image of me in Barbour from yesteryear and you will see that I often turn up the sleeves of the jackets to show off the lining,” she explained.
The Barbour by Alexa Chung collection is priced from £249 ($316) to £429 ($544), and available from Barbour.com/alexachung, Alexachung.com and selected stockists worldwide.
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