Mugler switching to new see-now-buy-now model

Mugler is spearheading a new see-now-buy-now-wear-now business model.The see-now-buy-now way of trading has been popular for the past few years, with the likes of Alexander Wang, Mulberry, and Tommy Hilfiger all previously using the direct-to-consumer …

Mugler is spearheading a new see-now-buy-now-wear-now business model.

The see-now-buy-now way of trading has been popular for the past few years, with the likes of Alexander Wang, Mulberry, and Tommy Hilfiger all previously using the direct-to-consumer initiative.

And now Mugler is getting in on the action, although the fashion house is adding its own ‘wear-now’ spin.

“We don’t want to deceive the customer again by presenting a product that’s not for sale,” Pascal Conte-Jodra, managing director of Mugler, mused to WWD, adding that collections are shown too early and typically have no relation to weather conditions when presented.

“It’s not that we are cutting the size and volume of collections – we are just promoting and selling them differently.”

Mugler plans to present the first part of its spring collection in September, with the designs going on sale a month later.

The addition of wear-now is to distinguish the business model from previous attempts at see-now-buy-now that sold or took advance orders on clothes for future fashion seasons.

Conte-Jodra, who said the decision predated the coronavirus pandemic, joined the label in 2018 and enjoys a close working relationship with creative director Casey Cadwallader, and together, they have continued Mugler’s legacy of diversity.

“It’s not just a marketing tool, it’s what we fight for and aim for, in terms of social engagement as well,” Conte-Jodra said. “Under Casey’s vision, he took that legacy and brought it to another level and you can see it within our teams, our casting. It’s core with us.”

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Kylie Jenner suffered last-minute wardrobe malfunction before 2018 Met Gala

Kylie Jenner suffered a last-minute wardrobe malfunction just before the Met Gala back in 2018.The reality star took to her Instagram Stories on Monday to share her favourite memories of the prestigious fashion bash, and told her 178 million followers …

Kylie Jenner suffered a last-minute wardrobe malfunction just before the Met Gala back in 2018.

The reality star took to her Instagram Stories on Monday to share her favourite memories of the prestigious fashion bash, and told her 178 million followers that she managed to rip her black Alexander Wang gown dress while “squeezing” herself into it.

Kylie arrived at the Heavenly Bodies: Fashion and the Catholic Imagination-themed event with boyfriend Travis Scott, just three months after giving birth to her first child, daughter Stormi Webster.

And she revealed that getting ready for the Met Gala didn’t go quite to plan.

“Three months after I gave birth in 2018,” Kylie wrote alongside a snap from her on the red carpet. “Fun fact: this dress wasn’t supposed to have a zipper but it ripped as I was squeezing into it so we added it on the way out the door. But it worked out, I love it.”

Last year, the Keeping Up with the Kardashians star wore a custom-made lavender Versace gown, which featured crystal mesh, Swarovski crystals, ostrich feathers, and large feathered sleeves.

And she told her fans that sister Kendall Jenner was originally supposed to wear a green or pink coloured Versace dress for the Notes on Camp-themed event, so they could’ve co-ordinated on the red carpet.

“I realllyy (sic) wanted her outfit to be pink but she wanted green or orange. The orange looked fire in the end,” Kylie shared.

The 2020 Met Gala, which was due to be held on 4 May at the Metropolitan Museum of Art in New York City, has been postponed indefinitely due to the Covid-19 pandemic.

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Julia Garner steers away from fashion trends

Julia Garner has no interest in following fashion trends.The Ozark actress has opened up about her approach to style in a candid interview with Porter magazine, noting that she always tries to stay true to herself.”I think art is most interesting when …

Julia Garner has no interest in following fashion trends.

The Ozark actress has opened up about her approach to style in a candid interview with Porter magazine, noting that she always tries to stay true to herself.

“I think art is most interesting when it contradicts itself. I try to do that with my acting, just like I try to do that with my fashion,” the star commented, before insisting that the secret to her classic Hollywood glamour is self-assurance. “I think the most important thing with fashion is confidence. You can wear something beautiful and if you don’t feel good in it, it’s not going to look great.”

Garner proved her credentials last December when she donned a custom-made Danielle Frankel pantsuit to wed musician Mark Foster at a town hall in New York, and over the past few years, has fronted a campaign for Miu Miu, featured in a Pirelli calendar alongside Misty Copeland and Gigi Hadid, and walked the runway during Alexander Wang’s last Balenciaga show in 2015.

Of this last event, Garner – who stands at 1.65 metres – conceded she struggled to keep up with the professional models.

“I had to walk so fast because the model behind me was just walking normally and (that) was like me running!” the 26-year-old recalled.

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Lizzo wows in white gown at 2020 Grammy Awards

Lizzo channelled Old Hollywood glamour at the 2020 Grammy Awards on Sunday night.The Juice hitmaker, who won three of the top prizes at the annual music ceremony held at the Staples Center in Los Angeles, wore a curve-hugging Atelier Versace gown that …

Lizzo channelled Old Hollywood glamour at the 2020 Grammy Awards on Sunday night.

The Juice hitmaker, who won three of the top prizes at the annual music ceremony held at the Staples Center in Los Angeles, wore a curve-hugging Atelier Versace gown that featured delicate silver embellishment as she made her entrance.

She completed the look with a faux fur white stole, her hair in soft waves, Lorraine Schwartz diamonds, and silver jewelled Rene Caovilla sandals.

Billie Eilish rocked a unique Gucci black and neon green suit as she scooped six awards, including Best New Artist, Record, and Album of the Year. The 18-year-old matched her hair and nails to the suit and finished the outfit with a neon green and black surgical mask on her face, along with a pair of sunglasses.

Chrissy Teigen was a hit in her orange Yanina Couture gown, which featured huge tulle puffball sleeves, a plunging neckline, and two thigh-high splits.

She had earlier told her Twitter followers that she had finally found her dress, but that they wouldn’t be impressed.

“Found a Grammy dress. hope u hate it. like to keep u busy (sic),” the star joked.

Best New Artist nominee Lil Nas X also got in on the neon craze and sported head-to-toe pink custom Versace with a matching cowboy hat and cap-toe neon cowboy boots.

Spanish singer Rosalia rocked a red leather shirt dress with fringing by Alexander Wang, and Grammys host Alicia Keys wowed in a floor-length silver shimmery gown by Atelier Versace.

Ariana Grande had not one, but two show-stopping gowns on the red carpet, making her Grammys comeback with a Giambattista Valli grey tulle creation, and later a Schiaparelli crop top and skirt.

Elsewhere, Game of Thrones star Sophie Turner accompanied her husband Joe Jonas in a custom Louis Vuitton mini dress, while Bebe Rexha looked chic in a Christian Cowan tuxedo with wide-leg trousers and a jewelled sheer turtleneck.

Billy Porter debuted a Baja East turquoise beaded suit and lampshade-like hat and Maggie Rogers made a splash in a vintage Chanel dress which she teamed with an eco-friendly water bottle holder.

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Pete Davidson models for Alexander Wang

Pete Davidson has been tapped to appear in Alexander Wang’s latest marketing imagery.The Saturday Night Live star walked the runway during the fashion designer’s spring 2020 show held at the Rockefeller Center plaza in New York City last May, where he …

Pete Davidson has been tapped to appear in Alexander Wang’s latest marketing imagery.

The Saturday Night Live star walked the runway during the fashion designer’s spring 2020 show held at the Rockefeller Center plaza in New York City last May, where he joined the likes of professional models including Kendall Jenner, Binx Walton, and his rumoured girlfriend Kaia Gerber.

Now, Wang has teamed with Davidson once again, this time on a set of photos posted on Instagram. The picture shows the 26-year-old posing in two-tone jeans, a white tank top, and a black leather jacket while holding up a small motorcycle.

“Pete pulled up ’cause we signed the NDA,” a brand representative wrote in the caption, referencing reports circulating last month that Davidson makes fans sign a $1 million (£773,500) non-disclosure agreement before they’re welcomed into his shows.

It remains unclear whether the comedian’s photos are part of a wider campaign for the Alexander Wang brand or if they will only be shared on social media.

Meanwhile, Davidson has also taken part in a Q&A video with Wang for the label’s YouTube channel. When asked about his current state of mind, he explained that he found participating in a fashion photoshoot to be rather hilarious.

“I think it’s pretty funny that I’m doing this, that I’m a super-duper model,” said Davidson. “Anwar Hadid was unavailable, Jaden Smith was also not available, and Adam Devine is booked. So, Pete is here.”

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Rosie Huntington-Whiteley to host beauty series

Rosie Huntington-Whiteley is to host and produce a series about the beauty industry. The model, who launched her own beauty website Rose Inc. last year, is taking her love for the cosmetics industry to the next level by executive producing and hosting…

Rosie Huntington-Whiteley is to host and produce a series about the beauty industry.

The model, who launched her own beauty website Rose Inc. last year, is taking her love for the cosmetics industry to the next level by executive producing and hosting a programme for the upcoming short-form mobile video platform Quibi.

According to Variety, the show will feature Rosie getting up close and personal with icons of the beauty world, highlighting their stories in a way that magnifies the industry’s intersection of art and commerce. It will feature a mix of interviews and beauty segments.

“The beauty industry is in the midst of a revolution and emerging brands led by pioneering founders are at the forefront. I’m thrilled to bring the stories of these creatives and entrepreneurs to Quibi, a platform that can so brilliantly showcase their journeys,” she said in a statement.

The series will be produced by Alfred Street Industries, the production company founded by Project Runway producers Dan Cutforth and Jane Lipsitz earlier this year.

“Rosie is a remarkable talent whose expertise in both beauty and business makes her the ideal guide to the success stories of industry titans, as well as budding stars,” added Lipsitz and Cutforth. “Together, we’re eager to reveal the inner workings and unique inspirations that make the beauty world so alluring.”

The 32-year-old is the latest fashion star to be developing a show for Quibi, which is scheduled to launch in April 2020. Fashion designer Alexander Wang is hosting Potty Talk, in which he’ll interview celebrity guests in bathrooms, Cara Delevingne is producing and hosting a practical joke show, and Kendall Jenner is producing a series starring the man behind the Kirby Jenner parody Instagram account.

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Kendall Jenner to develop series about ‘twin brother’ Kirby Jenner

Kendall Jenner is to executive produce a new series about her “twin brother” Kirby Jenner.The model will develop a show centring on a parody Instagram account in which the fictitious social media personality named Kirby is digitally inserted into her i…

Kendall Jenner is to executive produce a new series about her “twin brother” Kirby Jenner.

The model will develop a show centring on a parody Instagram account in which the fictitious social media personality named Kirby is digitally inserted into her images.

Kendall has signed up her mum, Kris Jenner, to co-produce the series, which will air on new streaming platform Quibi.

“I’m thrilled that Quibi viewers will get an inside look at the life of my twin brother and he’ll finally have the opportunity to shine in this series,” the Keeping Up with the Kardashians star said in a tongue-in-cheek statement.

The short-term small screen venture, titled Kirby Jenner, will be developed by The Babysitter director McG, Howie Mandel, and Ryan Seacrest.

Meanwhile, Kirby has also taken to Instagram to share his excitement over the news.

“Umm I guess I have my own @quibi show now?? We’re gonna call it ‘Kirby Jenner’ cause it’s easy for me to remember and mom said, ‘It’s fine.’ #KirbyOnQuibi #ComingSoon,” he wrote.

Kendall, 24, has long followed Kirby’s Instagram account, which currently boasts 1.2 million fans. Previously, the performance artist has received Webby and Shorty Awards nominations in the social humour, best photography, and parody accounts categories.

It is not known when the show will begin airing, but Quibi is set to officially launch on 6 April 2020.

Alexander Wang, Cara Delevingne, Zac Efron, and Joe Jonas are also working on projects for the short-form mobile video platform.

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Alexander Wang ditches pre-fall show for ‘something bigger’ in 2020

Alexander Wang is skipping his pre-fall show in December in favour of “something bigger” to celebrate his brand’s 15th anniversary in 2020.The 35-year-old designer has taken the difficult decision to avoid the lucrative off-season schedule in order to …

Alexander Wang is skipping his pre-fall show in December in favour of “something bigger” to celebrate his brand’s 15th anniversary in 2020.

The 35-year-old designer has taken the difficult decision to avoid the lucrative off-season schedule in order to focus on the exciting milestone.

“A show in December felt like it maybe wasn’t the best place to put our focus. I don’t want to say that this is a decision that means we won’t return to a fashion show again, or that we don’t believe in the format, but it just felt like the right moment for us to do something different,” Wang told Vogue.com.

The American designer explained that the 15th anniversary show next year will bring together his previous fashion shows – such as when comedian Pete Davidson made his catwalk debut in New York in June – and make it an experience for the audience.

“It was always more than just a fashion show. We want to be able to look at this from a different point of view that will allow us to be a little more experimental. That’s really where the intention to do something bigger next year came from,” he shared.

Wang is brainstorming new ways to connect with his loyal customer base and his fans and stated that product wasn’t necessarily his top priority.

“I said to the team: ‘It doesn’t even matter if we’re showing product,'” he stated. “I think that today, the relationship between brand and customer is much deeper than that. At the end of the day I think that anyone can buy product anywhere. We want to be deeper than that. I think it’s more important to build and establish our roots so that we can be around for another 15 years, that is really my main message.”

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Cara Delevingne to host practical joke show

Cara Delevingne is to host and produce an all-female practical joke show for upcoming streaming platform Quibi. In each episode of the currently untitled show, the model/actress and a group of female accomplices will wreak havoc by executing a new stu…

Cara Delevingne is to host and produce an all-female practical joke show for upcoming streaming platform Quibi.

In each episode of the currently untitled show, the model/actress and a group of female accomplices will wreak havoc by executing a new stunt or practical joke which ranges from the ridiculous to the extreme, putting themselves in “unwieldy and unpredictable situations in the process”.

“I am so excited to be partnering with such a revolutionary streaming service like Quibi and cannot wait to unleash some necessary mischief,” Delevingne said in a statement. “As someone who watches so much content on my phone, this feels like such a perfect partnership.”

The series will be produced for the streaming service by ITV America’s Sirens Media, with the company’s president Jessica Sebastian serving as executive producer.

“Cara’s an icon in so many ways, and it’s a privilege to partner with her to develop something that authentically encapsulates her unique energy and sensibility,” Sebastian added. “As far as I know, a series in this space with this level of female guidance and representation, both in front of and behind the camera, is unprecedented, and we’re ecstatic to bring this new take on the genre to the ideal platform in Quibi.”

The 27-year-old isn’t the only fashion star to have their own show on the short-form video-streaming platform – designer Alexander Wang recently announced he would be the host of Potty Talk, in which he will interview celebrity guests in the toilets of exclusive events. Each episode will feature him alongside a guest host acting as bathroom attendants while they interview stars and take part in unusual games.

Quibi is set to launch in April 2020.

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Anna Wintour praises 2019 CFDA/Vogue Fashion Fund winners

Anna Wintour has lauded the winners of the 2019 CFDA/Vogue Fashion Fund.Members of the Council of Fashion Designers of America (CFDA) held their annual gala dinner in partnership with Vogue magazine at the Cipriani South Street in New York on Monday ni…

Anna Wintour has lauded the winners of the 2019 CFDA/Vogue Fashion Fund.

Members of the Council of Fashion Designers of America (CFDA) held their annual gala dinner in partnership with Vogue magazine at the Cipriani South Street in New York on Monday night, with the likes of Ashley Graham, Ben Platt, and sisters Gigi and Bella Hadid in attendance.

During the dinner, Christopher John Rogers was crowned the winner of the sixteenth CFDA/Vogue Fashion Fund, with Danielle Hirsch of Danielle Frankel and Reese Cooper named as runners-up.

“With this year’s Fashion Fund finalists, we’ve seen not only great design and talent, but a wonderful commitment to progressive and inclusive values,” said Wintour, editor-in-chief of U.S. Vogue. “Fashion should never be divorced from the values of the world and this year’s designers have taken that to heart.”

Rogers will receive $400,000 (£310,000), while the two runners-up walk home with $150,000 (£116,000) each. The three designers will also regularly meet with an assigned business mentor.

Winning the top prize in the prestigious competition marks a major moment in the career of Brooklyn-based Rogers. Born in Baton Rouge, the designer is quickly building up a reputation for his bold use of colour and playful silhouettes, with celebrities including Lizzo, Rihanna, Regina King, and Tracee Ellis Ross having worn his creations to events.

He follows in the footsteps of past winners such as Proenza Schouler, Alexander Wang, Joseph Altuzarra, Brock Collection, Telfar, and Pyer Moss.

“The CFDA/Vogue Fashion Fund continues to foster not only creative design talent but also an entrepreneurial spirit required in today’s changing fashion landscape,” added CFDA president and chief executive officer Steven Kolb. “This year’s finalists represent the best of American fashion’s future.”

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