Serena Williams debuts size-inclusive dress

Serena Williams has unveiled a size-inclusive dress that she designed “for every body”.The tennis ace shared a video on Instagram showing her wearing the $120 (£99) red Twist Front Dress from her eponymous clothing collection alongside six other women…

Serena Williams has unveiled a size-inclusive dress that she designed “for every body”.

The tennis ace shared a video on Instagram showing her wearing the $120 (£99) red Twist Front Dress from her eponymous clothing collection alongside six other women.

Serena, who is mother to daughter Alexis Olympia, explained that the confidence-boosting long-sleeved dress can be worn by women of every size, as she designed the garment to be fully inclusive.

“We’re having a red-hot summer over @serena. I designed the Twist Front Dress for everybody and every BODY,” the 37-year-old captioned the video.

“No one in the world looks exactly the same,” the Grand Slam winner says at the beginning of the clip. “We all are different people, we have different personalities, we have different traits. We all look different and we’ve got to bring our personalities out.”

She then asks the other women to share how they feel wearing her Twist Front Dress.

“I’m curvy, but feel confident in my curves,” one states, while another jokes: “I feel spicy like a jalapeno.”

The knee-length dress is also available in black, and in sizes XS to 3XL at serenawilliams.com.

Serena, who wed Reddit co-founder Alexis Ohanian in 2017, launched her eponymous label with a 12-piece capsule collection in May 2018. The sports star said the line was “inspired by femininity and strength” and explained that she had an ‘S’ embroidered into each of the garments to help women find their own ‘S’ word.

“My ‘S’ is strong and sure,” Williams said. “I have a really good friend of mine, who’s been through a lot and her ‘S’ word is ‘survivor.’ That really touched me. My mom’s ‘S’ word is ‘steadfast’ and boy, is she steadfast.”

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Serena Williams unbothered by criticism of her style

Serena Williams is never worried about what people think of her personal style.The tennis champ, who recently lost to Simona Halep in the Wimbledon Ladies Singles final, has come out on top of U.S. magazine Sports Illustrated’s fourth annual Fashionabl…

Serena Williams is never worried about what people think of her personal style.

The tennis champ, who recently lost to Simona Halep in the Wimbledon Ladies Singles final, has come out on top of U.S. magazine Sports Illustrated’s fourth annual Fashionable 50 list, which honours the most fashionable athletes.

While Serena is known for her bold style on and off the tennis court, and has often been targeted by critics for her choices, she admitted to the publication that she spends very little time worrying about the opinions of others.

“People always have things to say when you’re wearing fashion. It could be good things. It could be bad things. I don’t care what people say. I’m like just so past it-you could say whatever you want to say,” the star, who shares 22-month-old daughter Olympia with husband Alexis Ohanian, commented. “Honestly, you’re allowed to have your opinion. My life is far too complicated to worry about people that want to say mean things. I have a daughter, I have a family, I have a career. I have too much to worry about.”

Elsewhere in the interview, Serena explained that her whole career “has been really about tennis and fashion”.

She studied at fashion school as a teenager and while her previous clothing collections, including her Signature Statement collection for the Home Shopping Network (HSN), didn’t catch on, she is adamant her new S by Serena line will be different.

“I tried it before and it didn’t work. Then I sat down and invested in myself and really put a really good effort behind it. Now I really get to express myself. I get to see how you can wear fashion so many different ways and how you can represent yourself. I have this whole big vision of what S by Serena is going to be,” the 37-year-old added.

Other athletes on Sport Illustrated’s list included Odell Beckham Jr., Lewis Hamilton, Maria Sharapova, Cristiano Ronaldo, Tom Brady, LeBron James, and Dwyane Wade.

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Virgil Abloh designs new Nike kit for Serena Williams

Virgil Abloh and Serena Williams have teamed with Nike for one of sport’s hottest collaborations.The Off-White founder, who was appointed artistic director of Louis Vuitton’s menswear in March (18), has created The Queen Collection for tennis champ Ser…

Virgil Abloh and Serena Williams have teamed with Nike for one of sport’s hottest collaborations.

The Off-White founder, who was appointed artistic director of Louis Vuitton’s menswear in March (18), has created The Queen Collection for tennis champ Serena to wear for this year’s U.S. Open, which kicks off at the end of August.

“With Serena, we have one of our generation’s most powerful, inspiring athletes as the muse,” said Abloh in a statement. “I was trying to embody her spirit and bring something compelling and fresh to tennis.”

The collection is made up of three sneaker styles; the NikeCourt Flare 2 and limited editions of The Ten: Nike Air Max 97 and The Ten: Nike Blazer Mid SW, a performance tennis dress, created in black and white colourways, a bag and a jacket.

Williams’ name and the word Logo are printed across all the garments, some of which will also be available to buy, retailing at between $130 and $900 (£100-£700). Fans can pick up the dress, jacket and two of the Ten sneaker styles at select Nike locations later this month.

“What I love about tennis is the gracefulness. It’s an aggressive and powerful game, but it takes touch and finesse,” Abloh continued. “So the dress is feminine, but combines her aggression. It’s partially revealing. It’s asymmetrical. It has a sort of ballerina-esque silhouette to symbolise her grace. It’s not about bells and whistles and tricks. It’s just about it living on the body and expressing Serena’s spirit with each swing of the racket.”

Williams, who is known for her bold on-court style, made a return to tennis in May, just under nine months after welcoming her first child, daughter Alexis Olympia, with husband Alexis Ohanian.

However, the 36-year-old recently pulled out of the Rogers Cup tournament in Canada citing “personal reasons”, and revealed in an Instagram post that she has been struggling with “postpartum emotions” after suffering the worst defeat of her professional career to Johanna Konta at the 2018 Silicon Valley Classic.

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Serena Williams locks down rights to start beauty brand

Serena Williams is getting ready to serve up a winning beauty line after securing the trademark rights for a new lifestyle venture.The tennis superstar is known for wearing eye-catching outfits on court and has previously partnered with sportswear gian…

Serena Williams is getting ready to serve up a winning beauty line after securing the trademark rights for a new lifestyle venture.

The tennis superstar is known for wearing eye-catching outfits on court and has previously partnered with sportswear giants Puma and Nike on clothing lines.

In 2004, Serena unveiled her own range of apparel under the label Aneres, her name spelled backwards, and it appears that she is now looking to expand the company with a range of cosmetics.

According to documents posted by the United States Patent and Trademark Office, Serena has been granted the trademark for Aneres, and the ability to use the word on skincare, cosmetics, make-up, colognes, perfumes, lotions, soaps and body wash.

Following in the footsteps of beauty mogul Kylie Jenner, the sportswoman has also obtained permission to trademark a line of make-up kits comprised of lipstick, lip gloss, eyeshadow, powder, foundation, eyeliner, and mascara, and additionally received the rights to create a haircare line under the brand name, with the trademark extending to include shampoo, dry shampoo, eyeliner, hairspray and hair gel products.

As well as her Aneres clothing line, Serena also helms the Signature Statement collection, a range of apparel and accessories, which is mainly sold on the Home Shopping Network (HSN).

And while she is busy juggling her sport career with caring for her baby daughter Alexis Olympia Ohanian Jr., who she shares with her Reddit co-founder husband Alexis Ohanian, the 36-year-old is fully invested in her fashion venture.

“I’ve always loved fashion. I was always that girl that played with my dolls, and I went to fashion school, so it’s not just made up for me. It’s actually something that I really enjoy and that I have a lot of fun with,” she told Vogue in 2015. “I love seeing something on paper and then seeing it in real life.”

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