Bella Hadid and Adut Akech front Missoni’s fall 19 campaign

Bella Hadid and Adut Akech are fronting the campaign for Missoni’s fall/winter 2019 collection.The two models travelled to the surreal volcanic landscape of Cappadocia, Turkey for the photoshoot, which was helmed by photographers Mert Alas and Marcus P…

Bella Hadid and Adut Akech are fronting the campaign for Missoni’s fall/winter 2019 collection.

The two models travelled to the surreal volcanic landscape of Cappadocia, Turkey for the photoshoot, which was helmed by photographers Mert Alas and Marcus Piggott under the creative direction of the Italian brand’s artistic director Angela Missoni and stylists Vanessa Reid and Mobolaji Dawodu.

“Geometric forms, sophisticated monochromatic hues, supernatural apparitions silhouetted against the terrain and intergalactic travellers,” a Missoni brand rep captioned a snap of Hadid and Akech on Instagram.

The low-angle shot shows the models posing in front of a rocky terrain with blue sky in the background while sporting colour blocked knitted garments and large, geometric earrings.

A single snap depicts Akech wearing a jumpsuit made from Missoni’s signature knitted fabric, while a group shot includes Hadid alongside male model Alton Mason.

And Akech appeared to be thrilled with the final result, as she shared a gushing post on Instagram alongside a series of images from the campaign.

“Excited for the new @missoni FW19 campaign shot by my sweethearts @mertalas @macpiggott in turkey,” the 19-year-old wrote. “@missbrunello (Angela Missoni) and your entire team thank you for having me and for an unforgettable trip to the beautiful city of Cappadocia Turkey I’ve never seen anything like it and I’ll never forget. I’m so lucky I got to shoot this campaign with some of my favourite people ever. Thank you to everyone that worked so hard on and offset you guys were the absolute dream team!”

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Angela Missoni declares she is tired of streetwear

Angela Missoni and Roberto Cavalli’s Paul Surridge have both turned their back on streetwear.Missoni and Roberto Cavalli’s Fall/ Winter 19 collections were unveiled during Milan Fashion Week on Saturday (23Feb19), with both fashion houses showcasing pr…

Angela Missoni and Roberto Cavalli’s Paul Surridge have both turned their back on streetwear.

Missoni and Roberto Cavalli’s Fall/ Winter 19 collections were unveiled during Milan Fashion Week on Saturday (23Feb19), with both fashion houses showcasing print-heavy looks.

Talking before her show, Missoni revealed to Vogue that she was done with streetwear.

“I’m going back into something cleaner and more elegant,” she said. “I’m tired of streetwear and sportswear.”

Surridge had a similar mindset when it came to designing his latest line for Roberto Cavalli.

His show in Milan was full of high-end leather pieces, swirling prints and his take on the label’s signature animal prints.

“I think it’s about the protection of luxury,” he mused. “With the mania of logo and sneakers, maybe we went too far down a road.

“We’ve been so engulfed and saturated in urban sportswear and sophisticated leisure that it’s now about self-protection for the industry: going back to a product that’s hard to replicate, whose quality is hard to match, which feels loved when you touch it.”

And on Sunday, Dolce & Gabbana designer Domenico Dolce highlighted that the younger generation want more than just sporty options when it comes to their clothes.

“When we work with the new generations, we now understand that tuxedos and brocades are aspirational to them. At first they were asking if they could have the sportswear, but eventually they wanted the tailoring,” he said.

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Margherita Missoni named creative director of M Missoni brand

Margherita Missoni has been named as the new creative director of the M Missoni line.The fashion heiress, who is the granddaughter of brand founders Ottavio and Rosita Missoni, has designed accessories and modelled for the Italian company over the year…

Margherita Missoni has been named as the new creative director of the M Missoni line.

The fashion heiress, who is the granddaughter of brand founders Ottavio and Rosita Missoni, has designed accessories and modelled for the Italian company over the years.

Now, Margherita has announced that she is to return to the family business in an official capacity as the head of the M Missoni diffusion range, which is targeted at a younger demographic.

“After bringing the @mmissoni ready-to-wear license in house, the @missoni Group is working on a plan to innovate both the style and positioning of the collection and this project will be led by the new creative director, ME,” the 35-year-old wrote on her Instagram page on Wednesday (03Oct18). “After a few years spent pursuing other professional projects, some of which I am still working on, being identified as the person who can lead the future course of the new @mmissoni fills me with pride.”

Missoni executives brought the M Missoni brand back in-house in April, after a deal with the Valentino Fashion Group had expired. It is expected that the M Missoni spring/summer 2020 collection will be the first under Margherita’s creative direction.

“I am both proud and overjoyed to welcome Margherita back into the Missoni Group as the creative director of M Missoni,” added Margherita’s mother Angela Missoni, who is the president and creative director of the group. “In her professional trajectory within and outside the company, Margherita has demonstrated her considerable skills. Together with her natural understanding of style and her forward thinking creative capacities, she also proved to be an authentic and successful communicator of the house codes. I am confident that Margherita’s talents will make M Missoni a relevant brand for the years to come.”

The news comes after it was announced in June that the Varese-based Missoni family had sold a 41.2 per cent stake in the company to Italian state-backed private equity group Fondo Strategico Italiano (FSI).

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Missoni family sells minority stake in brand

Missoni has sold a minority stake in the company to an equity fund.The Varese-based fashion house, known for its colourful knitwear designs, was founded by Ottavio and Rosita Missoni in 1953 and is now controlled by son Luca and daughter Angela Missoni…

Missoni has sold a minority stake in the company to an equity fund.

The Varese-based fashion house, known for its colourful knitwear designs, was founded by Ottavio and Rosita Missoni in 1953 and is now controlled by son Luca and daughter Angela Missoni.

However, on Friday (15Jun18) a representative for the brand announced that the Missoni family had sold a 41.2 per cent stake to Italian state-backed private equity group Fondo Strategico Italiano (FSI).

“I am happy. I see a better stronger future for my children,” Rosita told The Financial Times of the deal, with a brand spokesperson adding that the new partnership would see Missoni become “a modern and global player with an adequate organisational structure and size to compete in the global fashion and luxury industry”.

The remaining shares will remain with the Missoni family members, with the investment carried out primarily through a capital increase.

In addition, former managing director of Salvatore Ferragamo, Michele Norsa, has been appointed as deputy chairman of Missoni.

Last year, Angela celebrated 20 years as creative director of business, expanding the brand to include eveningwear, swimwear and accessories, over the years. Luca is in charge of the company’s art projects and archives. Eldest brother Vittorio Missoni, who previously led the business aspects of the brand, was killed in a plane crash in 2013.

The deal comes one day after Belgian designer Dries Van Noten announced that he had sold a majority stake in his label to Spanish fashion conglomerate Puig, after holding his company privately for 32 years.

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