Saint Laurent won’t be participating in Paris Fashion Week this year.
Due to the many unknowns caused by the coronavirus crisis, a representative for the French luxury fashion house announced on Monday that the label won’t be presenting collections as part of any “pre-set” schedules in 2020.
“Conscious of the current circumstance and its waves of radical change, Saint Laurent has decided to take control of its pace and reshape its schedule,” they said in a statement posted on social media. “Now more than ever, the brand will lead its own rhythm, legitimating the value of time and connecting with people globally by getting closer to them in their own space and lives. With this strategy firmly in place, Saint Laurent will not present its collections in any of the pre-set schedules of 2020.”
However, the spokesperson also indicated that Saint Laurent bosses and creative director Anthony Vaccarello were considering alternative formats.
“Saint Laurent will take ownership of its calendar and launch its collections following a plan conceived with an up-to-date perspective, driven by creativity,” they added.
The Paris Couture Week and Paris Fashion Week: Men’s schedules originally set for late June and early July have been cancelled, though the dates for Paris Fashion Week in late September remain on the calendar.
Speaking about the decision to skip the event in an interview with WWD, Vaccarello insisted the move was about being as proactive as possible.
“It’s about being positive, not passive. We have known for years that something has to change. The time is now,” the designer commented. “There is no good reason to follow a calendar developed years ago when everything was completely different. I don’t want to rush a collection just because there is a deadline. This season, I want to present a collection when I am ready to show it.”
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