Ariana Grande had debuted her latest perfume on social media.
The 7 Rings hitmaker took to her Instagram Stories to announced the new fragrance R.E.M., named after a track on her fourth studio album Sweetener.
Sharing a short clip of the unboxed perfume, Ariana revealed that the futuristic packaging, which features a Barbarella-inspired cartoon of the singer on the box, was inspired by her Break Free music video from 2014.
“In my dreams… I’m always the version of myself I was in break free tbh,” she wrote. “I always wanted to spend more time as this character/in this world… so maybe that’s just what I’ll do. So much to look forward to.”
R.E.M. is set to be released later this month on Ulta Beauty.
This is the sixth perfume from Ariana, as she’s previously created scents including Moonlight, Ari by Ariana Grande, Sweet Like Candy, and Thank U, Next. Her last offering, which was the ethereal Cloud fragrance in 2018, won Fragrance of the Year at the Fragrance Foundation Awards.
She made the announcement while on vacation in Utah with boyfriend Dalton Gomez, as the clip of her inboxing the R.E.M. perfume featured amongst a slideshow of images and videos of her enjoying the sun-kissed break while at a five-star resort.
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