Stella McCartney highlighted animal welfare at her latest fashion show by swapping some of the models for furry mascots.
The British designer has been a trailblazer when it comes to sustainability in the industry, having committed to using eco-friendly and cruelty-free materials in all of her products.
On Monday, McCartney unveiled her fall/winter 2020 collection at the Opera Garnier as part of Paris Fashion Week, with the presentation attracting the likes of Janelle Monae, Shailene Woodley, Caitriona Balfe, Ashley Benson, and Isabelle Huppert – though she stunned the crowd by having people dressed as cows, foxes, alligators, rabbits, and a horse walk the runway alongside the regular models.
“What we try to do here at Stella is to sugarcoat a powerful, meaningful message in a little bit of humour and fun, to make our point in a palatable and digestible way so that people listen,” the 48-year-old commented of the concept to The Guardian. “These animals are the ingredients of everyone else’s fashion shows. We are the only luxury fashion house in the world that isn’t killing animals on the runway. I wanted to make that point, but in a joyous way.”
Elsewhere, McCartney made efforts to reduce environmental impacts by reusing seating, sharing invites digitally, repurposing walls, and planting trees. As for the fashion, the designer took inspiration from the work of Russian-born French artist and illustrator Erte, with some of his archival works used for the first time as fashion prints.
“Erte’s artistic vision is translated into Stella’s aesthetic vocabulary. Featuring a compelling tension created by the feminisation of masculine clothing, sculptural silhouettes, and minimal embellishments are balanced with natural textures,” the show notes read. “True to Stella, the palette includes terrestrial tones of mineral, clay, sand, charcoal, walnut, and navy alongside punches of lilac and ginger.”
Highlights of the range included a dark dress with silver beading on the bodice, cosy coats, and oversized suiting.
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