Fashion designer and entrepreneur Max Azria has died.
One of the most influential names in the Los Angeles fashion scene, Azria passed away at a Houston, Texas hospital on Monday. He was aged 70.
According to WWD, Azria had been battling lung cancer. No further details are known.
Born in Tunisia, the star grew up in France before relocating to Los Angeles in 1981, where he first launched a line of women’s apparel known as Jess, and set up BCBG Max Azria eight years later. Named after the French phrase “bon chic, bon genre,” the brand quickly built up a reputation for its designer looks at affordable price points, and was eventually expanded to included two high-end collections, Max Azria Atelier and Max Azria.
Launched in 2004, the Atelier line mostly focused on couture gowns for celebrity clientele, with fans including Sharon Stone, Fergie, Alicia Keys, Angelina Jolie, and Halle Berry.
Azria also acquired the Herve Leger fashion house, known for its bandage dresses, in 1998, adding to his empire of labels under the BCBG Max Azria Group.
However, the businessman departed BCBG in 2016, and following a period of financial troubles, executives were forced to file for bankruptcy the following year, with the company eventually sold to Marquee Brands and Global Brands Group.
Azria was inducted into the Council of Fashion Designers of America (CFDA) in 1998.
He is survived by his wife Lubov Azria, the former chief creative officer of BCBG Max Azria Group, and their three children, as well as his three adult children from a previous marriage.
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