What order should we apply skincare?

Ever wondered exactly which order you should be applying your lotions and potions?
Well us too, so we asked skincare guru (and we really mean that) Paula Begoun, founder of Paula’s Choice, to recount for us her daily routine.
Sit back and soak in her skincare 101.
“Skincare ingredients, the general rule of thumb of application is cleanser, toner, exfoliant,” she began. “Though the real rule of thumb after cleanser and toner, generally, actually really the best way is in order of consistency of the product – the thinnest, most liquid products on after the cleanser and toner, and when…