Naomi Campbell and Bella Hadid have stripped off for Calvin Klein Underwear’s latest campaign.
The top models pose in the American label’s new underwear offerings for the fall 2019 marketing imagery, with the shots taken by photographer Daniel Jackson.
Labelled #MYCALVINS IRL (in real life), the pictures show Naomi and Bella in both filtered photos from a photoshoot and more relaxed snaps lensed at home.
“The fall 2019 Calvin Klein Underwear campaign, #MYCALVINS IRL – In Real Life – celebrates two totally different perspectives of what sexy looks like,” a Calvin Klein spokesperson explained of the concept. “The result blurs the line between the public image and private realities of our unapologetic cast and asks the question, how do you do sexy? Perfectly filtered or IRL raw?”
Other celebrities to feature in the campaign include DJ/producer Diplo, actor Jacob Elordi, NFL star Odell Beckham, Jr., actress Jelly Lin, musicians Beth Ditto and Lay Zhang, as well as models Matthew Noszka and Cara Taylor.
One half of Diplo’s image shows him standing with a serious gaze as he models a pair of boxer briefs, while the other half depicts him demonstrating a yoga pose. Euphoria star Jacob is also shown appearing to remove his sweatpants in his candid image, and Ditto models a black lacy bra as she reclines on a grey sofa.
The stars also front an accompanying campaign video directed by Bardia Zeinali.
“The #MYCALVINS IRL campaign brings a unique point of view on sexy by capturing both the posed and stripped-back sides,” they added. “The campaign brings to life the playful and pure perspective of sexy; one that encourages self-expression and underscores the idea that sexy is a state of mind.”
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