Jamie Dornan talks low-maintenance grooming regime

Jamie Dornan does not prioritise grooming due to his laidback lifestyle.The actor worked as a model until he landed his first onscreen role in Sofia Coppola’s Marie Antoinette, and went on to become a Hollywood sex symbol after being cast as Christian …

Jamie Dornan does not prioritise grooming due to his laidback lifestyle.

The actor worked as a model until he landed his first onscreen role in Sofia Coppola’s Marie Antoinette, and went on to become a Hollywood sex symbol after being cast as Christian Grey in the Fifty Shades film series.

In spite of frequenting many best-dressed lists over the years, Jamie has now insisted that he takes little care of his appearance when he’s at home with his wife Amelia Warner, and daughters Dulcie, four, and Elva, two.

“We live out in the English countryside, where it’s not really about looking or smelling good,” he explained in an interview with WWD. “You sort of get up and go, really. It’s the life we’ve chosen, and we love it. I have two very small kids, and it’s the last thing in your mind in the morning – how you look and how you present yourself.”

Jamie recently made a return to the fashion industry when he was announced as the new face of Hugo Boss’ BOSS The Scent alongside Dutch model Birgit Kos.

The new advertising campaign goes live from 1 September (18), and the film star admitted he feels bolstered when wearing the iconic scent.

“It does give you a bit of a lift – it does elevate you a bit, and it’s a nice feeling,” the 36-year-old smiled. “I don’t like anything too fresh, fruity or floral usually. I just find it a bit distracting, and it makes me a bit dizzy. I prefer the earthier, woodier, leather sort of stuff.”

Jamie also added that the emotions and memories linked to a particular fragrance “never fails to blow my mind”.

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Jamie Dornan lands Hugo Boss fragrance campaign

Jamie Dornan has been tapped as the new face of Hugo Boss’ BOSS The Scent.The popular fragrance is available in versions for men and women, and the Irish actor will front the latest campaign alongside Dutch model Birgit Kos, who has previously walked t…

Jamie Dornan has been tapped as the new face of Hugo Boss’ BOSS The Scent.

The popular fragrance is available in versions for men and women, and the Irish actor will front the latest campaign alongside Dutch model Birgit Kos, who has previously walked the runway for Fendi, Alexandre Vauthier, Versace and Roberto Cavalli.

And Jamie, who previously enjoyed a modelling career after appearing on British television show Model Behaviour in 2001, was honoured to embody the brand’s classic ethos.

“For me, Boss represents sophistication, masculinity and elegance,” he said in a statement released to WWD.

Of the collaboration, Birgit, 22, added: “Working with Jamie was great. I could not have asked for a better person to work with.”

The Fifty Shades of Grey star has partnered with Hugo Boss in the past, having showcased the label’s ready-to-wear garments and underwear from 2006 to 2008. He also appeared in the German brand’s fall/winter 2011 campaign.

Other luxury collaborations include Aquascutum, Armani, Dior and Calvin Klein, while the actor has been lucky enough to pose with fashion icons including Kate Moss, Gisele Bundchen and Rosie Huntington-Whiteley, as well as actress Eva Mendes.

Though Jamie is pleased to announce his latest venture with Hugo Boss, acting remains his priority and later this year (18) he can be seen in movies including Otto Bathurst’s Robin Hood and Matthew Heineman’s A Private War. The 36-year-old even previously admitted that he never believed modelling was his calling.

“I’ve never felt massively satisfied from standing there while someone takes my photograph,” he told The Evening Standard in 2014. “It’s never given me a thrill, but it would take a very foolish man to turn down the stuff that was offered to me.”

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