Ralph Lauren launches line inspired by Jennifer Aniston’s character on Friends

Ralph Lauren has launched a workwear collection inspired by Jennifer Aniston’s much-loved Friends character, Rachel Green.The line coincides with the 25th anniversary of the U.S. sitcom, and the company’s new range features chic pieces from Polo and LA…

Ralph Lauren has launched a workwear collection inspired by Jennifer Aniston’s much-loved Friends character, Rachel Green.

The line coincides with the 25th anniversary of the U.S. sitcom, and the company’s new range features chic pieces from Polo and LAUREN Ralph Lauren that were influenced by Rachel’s classic looks throughout the show’s 10 seasons.

The collection is a sweet nod to the iconic character, who quits her waitressing job and begins working as an assistant in Bloomingdale’s in season three, and eventually lands her dream job at Ralph Lauren in season five.

The ‘One Where They All Wear Ralph Lauren’ collection, named in the style of each of the Friends episodes, will also be available to buy in select Bloomingdale’s stores in the U.S., and on RalphLauren.com.

To celebrate the launch, the Bloomingdale’s flagship store in New York City will be handing out complimentary cups of coffee in a replica of the iconic Central Perk coffee shop, with the venue complete with the set’s famous couch.

A recreation of Rachel’s Ralph Lauren office will also be on display in the store for shoppers and fans to discover.

Imagery from the campaign features the models posing in Central Perk, Monica Geller’s apartment, and on the couch in front of the fountain, which featured in the opening credits of the sitcom.

The new collection features trousers, midi and miniskirts, cashmere turtleneck sweaters, jackets, suits, blazers and equestrian-inspired accessories in a variety of designs, such as navy, plaid, leopard print, and faux fur.

Prices range from $39.50 (£32) for a classic T-shirt, to $2,998 (£2,400) for a leopard-print calf hair coat.

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Ralph Lauren: ‘Good taste is not enough to build a 50-year company’

Ralph Lauren is adamant that keeping things fresh is more important than fine taste when it comes to building a brand.The designer celebrated half a century in business with a show in New York last month (Sep18), which was attended by famous faces incl…

Ralph Lauren is adamant that keeping things fresh is more important than fine taste when it comes to building a brand.

The designer celebrated half a century in business with a show in New York last month (Sep18), which was attended by famous faces including Kanye West, Oprah Winfrey and Jessica Chastain, in addition to fellow designers such as Diane von Furstenberg and Michael Kors.

Talking about his success, the fashion veteran is adamant that it’s a result of his willingness to take chances.

“Good taste alone is not going to build a company that lasts for 50 years. You know, good taste can be boring taste, and classics can be uninteresting,” he explained in a cover interview with Town and Country magazine. “If all I had was good taste, people would say this is just an old man designing clothes. I try to make things that are fresh and different, even if they are inspired by classic things.”

Bloomingdale’s have also recently launched a campaign in honour of Lauren’s milestone, which includes a limited-edition collection of Ralph Lauren neckwear, a nod to the designer’s first foray into fashion – a tie line.

The 78-year-old added that his ideas often come from his heart, and he previously decided to do what he felt was right instead of attending focus groups.

“It was instinctual, and very passionate. When I started out, my goal was to express myself,” Lauren insisted. “It wasn’t about fashion, it was about what I wanted. And then, all of a sudden, I realised I was building a world, telling a story about the things that I loved.”

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Ralph Lauren honoured in 50th anniversary Bloomingdale’s campaign

Bloomingdale’s is celebrating Ralph Lauren’s 50th anniversary with a new campaign.The American fashion house marked five decades in business with a show in New York last month (Sep18), which was attended by famous faces including Kanye West, Oprah Winf…

Bloomingdale’s is celebrating Ralph Lauren’s 50th anniversary with a new campaign.

The American fashion house marked five decades in business with a show in New York last month (Sep18), which was attended by famous faces including Kanye West, Oprah Winfrey and Jessica Chastain, in addition to fellow designers such as Diane von Furstenberg and Michael Kors.

Now, Bloomingdale’s has decided to pay tribute to Ralph Lauren’s legacy in a re-envisioning of its The Heart of New York campaign, which the department store launched in April.

The strategy features notable New Yorkers including model Taylor Hill and actors Bobby Cannavale and Audra McDonald, who will share their favourite memories of Ralph Lauren, Bloomingdale’s and New York.

The retailer is also commending the fact it was the first to buy the brand’s first collection of neckwear by offering an exclusive, limited-edition collection of ties. Consisting of five pieces, the range has been inspired by the label’s history and include Scottish tartans, paisley prints and club emblems, as well as a 50th anniversary label.

Only 50 sets have been produced, and each collectable box will be available to purchase for $900 (£688).

Additionally, Bloomingdale’s has decided to dedicate the windows at its 59th Street flagship to the 78-year-old designer.

“This anniversary for Ralph Lauren is a significant milestone and given our rich history together we wanted to create something special,” Tony Spring, chairman and chief executive officer of Bloomingdale’s, told WWD. “Earlier this year, we launched our Heart of New York campaign celebrating our 59th Street store’s iconic heritage and customising the campaign specifically to the RL50 seemed like a natural evolution.”

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Martha Hunt tapped as face of contemporary label Ramy Brook

Martha Hunt has been named as the face of contemporary women’s brand Ramy Brook.The American model has previously fronted campaigns for Hugo Boss, Y-3, Max & Co., as well as Albion Cosmetics, and walked the runway for the likes of Balmain, Chanel, Tory…

Martha Hunt has been named as the face of contemporary women’s brand Ramy Brook.

The American model has previously fronted campaigns for Hugo Boss, Y-3, Max & Co., as well as Albion Cosmetics, and walked the runway for the likes of Balmain, Chanel, Tory Burch and Victoria’s Secret.

For her latest gig, Hunt has been tapped as the face of Ramy Brook, founded by designer Ramy Brook Sharp in 2010. She will appear in the label’s first national advertising campaign, photographed by Sebastian Faena at Pier 59 in New York, which is expected to drop around 14 February (18).

“Brand awareness is something we’re working on,” Cory Cole, head of marketing at Ramy Brook, told WWD of the advertising push. “It’s the first step to a bigger programme for the year.”

Cole added that the company is looking to raise its profile and blonde star Hunt was a natural fit. The Free People spokesmodel is also channelling her efforts into a collaborative capsule collection with Sharp, which will launch exclusively at Bloomingdale’s in March (18).

“She’ll get behind it in a big way,” Cole said, mentioning that Hunt is directly involved in the design process and will be making personal appearances to promote the line.

Ramy Brook has a loyal following among celebrities like Cindy Crawford, Julianna Marguiles, Kate Beckinsale, Alyssa Milano and Constance Zimmer, and is currently available to purchase from high-end retailers worldwide, including Neiman Marcus, Saks Fifth Avenue and Bloomingdales, as well as the flagship Ramy Brook boutique in Soho, New York.

“My vision is for women who wear Ramy Brook to feel beautiful and exude confidence, knowing they are sexy, wearing something special, and looking their absolute best,” the designer previously shared of her inspiration for the brand.

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