Emma Roberts and Laura Harrier have been tapped to front the campaign for the new BOSS Alive fragrance.Executives at BOSS Parfums have selected the Hollywood duo, alongside Brazilian star Bruna Marquezine and Agents of S.H.I.E.L.D. actress Chloe Bennet…
Emma Roberts and Laura Harrier have been tapped to front the campaign for the new BOSS Alive fragrance.
Executives at BOSS Parfums have selected the Hollywood duo, alongside Brazilian star Bruna Marquezine and Agents of S.H.I.E.L.D. actress Chloe Bennet, as the face of the new perfume. Designed to represent the “modern, multifaceted face of the BOSS woman,” the marketing imagery depicts the women posing casually in a range of black and white outfits.
“As an actress, I’m used to playing a character so it was liberating to be myself for this campaign,” said Emma, 28, of the experience. “I felt so confident while we were shooting and there’s really no better feeling than that.”
While Spider-Man: Homecoming actress Laura noted that she particularly enjoyed working alongside female talent both behind and in front of the camera.
“It’s great to be a part of a project that is completely female driven. I love the idea of all these innovative forces coming together to create something new,” the 29-year-old shared.
The BOSS Alive scent features top notes of sparkling apple and plum, a powerful floral heart of jasmine sambac, and a contrasting base that fuses woody notes with vanilla absolute.
And Chloe, 27, is thrilled to be working with a brand that embraces inclusivity.
“The other campaign talents are all awesome and working together is great because we all have so much in common, and yet, are so different at the same time. Any young woman can look up to any one of us and see themselves in a different part of each of us,” she added.
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Orlando Bloom is fronting the new campaign for Boss’ eyewear collection.The Lord of the Rings actor recently took to Instagram to announce his latest gig and share a slideshow of black-and-white snaps of the marketing imagery. “Excited to share a sneak…
Orlando Bloom is fronting the new campaign for Boss’ eyewear collection.
The Lord of the Rings actor recently took to Instagram to announce his latest gig and share a slideshow of black-and-white snaps of the marketing imagery.
“Excited to share a sneak peak (sic) preview of my new eyewear campaign with @boss. Stay tuned for more to come… #BOSSeyewear,” he captioned the pictures.
One image shows Orlando holding a pair of black glasses up to his face, while another depicts him wearing a pair of glasses with square frames and gazing into the distance.
The star’s post quickly attracted thousands of likes from fans, as well as a comment from his fiancée Katy Perry, who simply wrote: “Last photo.”
Full campaign imagery is expected to drop shortly.
Previously, Orlando starred in the advertisements for the Boss Orange fragrance for men, with the debut campaign released all the way back in 2010.
“Boss Orange is a brand with which I immediately identify a sense of casual attitude and spontaneity,” he said at the time. “The new campaign makes sense for me and I am proud to represent the company. It has been really fun.”
Of late, One Direction singer Liam Payne has also starred in a Hugo Boss underwear campaign and Chinese actor Li Yifeng has just been announced as the face of the company’s 2020 Chinese New Year Capsule collection.
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