Brad Pitt named brand ambassador for Brioni

Brad Pitt has been appointed as a brand ambassador for menswear label Brioni. The Italian luxury house, which is owned by Kering, has tapped the Once Upon a Time in Hollywood star to front its upcoming advertising campaign, which is due to be released …

Brad Pitt has been appointed as a brand ambassador for menswear label Brioni.

The Italian luxury house, which is owned by Kering, has tapped the Once Upon a Time in Hollywood star to front its upcoming advertising campaign, which is due to be released in January 2020 to mark the 75th anniversary of the company.

“Brioni is pleased to announce legendary actor Brad Pitt as its brand ambassador. An icon of cinema and style, Pitt embodies and reinforces Brioni’s bond with Hollywood. #Brioni #BradPitt #TailoringLegends,” a brand representative posted on social media.

Alongside the announcement on Instagram, the reps also shared a close-up picture of a label that had the words “Brad Pitt for Brioni” stitched into some black fabric.

Pitt follows in the footsteps of Samuel L. Jackson, Anthony Hopkins, and Pierce Brosnan, who have all appeared in previous campaigns for Brioni, which is known for its made-to-measure men’s suits, sartorial ready-to-wear collections, and leather goods.

The 55-year-old is no stranger to the company, having worn black bespoke Brioni suits at recent red carpet events, including the Cannes Film Festival premiere of Once Upon a Time in Hollywood in May and the Venice Film Festival premiere of Ad Astra in August.

Pitt, who will likely be making many appearances during the upcoming awards season, has previously served as brand ambassador for watch company Breitling and was made the first male face of iconic perfume Chanel No. 5 back in 2012.

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Matt Dillon tapped to star in Brioni campaign

Matt Dillon is fronting menswear brand Brioni’s fall/winter 2019 campaign.The Hollywood actor has been tapped to star in the Italian label’s latest marking imagery, which has been captured by photographer Gregory Harris. Titled Tailoring Legends, one …

Matt Dillon is fronting menswear brand Brioni’s fall/winter 2019 campaign.

The Hollywood actor has been tapped to star in the Italian label’s latest marking imagery, which has been captured by photographer Gregory Harris.

Titled Tailoring Legends, one of the black-and-white campaign images depicts Dillon looking directly at the camera while standing in a suit and tie, while another shows him glancing sideways while sitting in a chair and sporting a suit and sneakers.

“(The) images highlight the strong personality of the actor who brings his individual sense of style to a selection of the brand’s finest tailoring, ready-to-wear and eveningwear,” a brand representative said in a statement. “Considered one of the most respected actors of his generation, Dillon reinforces the brand’s bond with Hollywood.”

In the photos, Dillon is also seen wearing a trench coat, a smart jacket, as well as a black shirt and blazer combination.

In landing the prestigious gig, the 55-year-old follows in the footsteps of previous campaign stars such as Pierce Brosnan, Anthony Hopkins, and Samuel L. Jackson.

The casting of Dillon continues Brioni’s return to its classic tailoring roots after former creative director, Justin O’Shea, launched a number of edgy ads with heavy rockers Metallica during his six-month stint at the helm in mid-2016.

Known for his versatility and roles in films like My Bodyguard, Crash, and There’s Something About Mary, Dillon most recently appeared onscreen in movies Head Full of Honey, Running for Grace, and The House That Jack Built. He is now working on action-drama Proxima and biographical crime-drama, Fonzo.

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Pierce Brosnan tapped to front Brioni campaign

Pierce Brosnan has been unveiled as the new face of fashion house Brioni.The 65-year-old actor suits up for a series of black-and-white images for the Italian label’s autumn Tailoring Legends advertising campaign, in which he models both tailored cloth…

Pierce Brosnan has been unveiled as the new face of fashion house Brioni.

The 65-year-old actor suits up for a series of black-and-white images for the Italian label’s autumn Tailoring Legends advertising campaign, in which he models both tailored clothing and sportswear.

The striking portraits were shot in Los Angeles by Gregory Harris, the same photographer who captured the two previous faces of the brand, Anthony Hopkins and Samuel L. Jackson, over the last 18 months.

It marks the latest development in a long-standing partnership between the menswear company and Pierce, who was dressed by the brand in his first outing as James Bond in GoldenEye in 1995 and the three subsequent Bond films he appeared in.

The fashion house was also responsible for suiting and booting Daniel Craig in his first Bond film, Casino Royale.

The casting of Pierce continues Brioni’s return to its classic tailoring roots after former creative director, Justin O’Shea, launched a number of edgy ads with heavy rockers Metallica during his six-month stint at the helm.

The Kering Group-owned brand subsequently appointed Nina-Maria Nitsche in 2017, who began the shift back to older Hollywood legends, hiring Pulp Fiction star Samuel, 69, to front the spring 17 advertisements and 80-year-old Anthony as the face of the brand for the past two seasons.

Nina-Marie exited the company in July following Brioni’s spring show, however, no successor has yet been named.

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Christopher Kane in talks to buy back brand from Kering

Christopher Kane is in talks to buy back his namesake fashion brand from Kering.The Scottish designer studied at Central Saint Martins in London before founding his label alongside his sister Tammy in 2006, with celebrity fans of his creations includin…

Christopher Kane is in talks to buy back his namesake fashion brand from Kering.

The Scottish designer studied at Central Saint Martins in London before founding his label alongside his sister Tammy in 2006, with celebrity fans of his creations including Lara Stone, Alexa Chung and Kate Bosworth.

While Kane agreed to sell a 51 per cent stake in his company to fashion conglomerate Kering in 2013, he is now in negotiations to take back ownership.

“Kering is announcing that discussions are underway with Mr. Christopher Kane about the conditions in which the designer could take back full control of the eponymous brand,” a representative for Kering said in a statement on Thursday (21Jun18). “Christopher Kane and Kering wish to continue to collaborate with the aim of achieving a gradual and harmonious transition.”

Neither Kane nor Kering chairman and chief executive officer Francois-Henri Pinault have commented further on the deal.

Kering executives plan to list the stake under “non-current assets held for sale and discontinued operations” in its half-yearly accounts to June 30, set to be published on July 26.

In addition to Kane’s label, Kering controls fashion houses such as Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen and Brioni.

The Paris-based luxury giant also managed Stella McCartney’s brand for 17 years, until the designer made moves to regain full control of her brand back in March.

Previously, Kane spoke of his desire to spearhead a revival of British high fashion.

“I don’t think anyone knows what good or bad taste is,” he told Porter magazine last August. “If designers don’t go out there and change perceptions, then where it’s the newness? Where is the thrill in buying something and wearing it? We all need to put more of a thrill back into fashion.”

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Stella McCartney regains full control of her fashion brand

Stella McCartney has regained full control of her eponymous fashion brand.After a stint at French fashion house Chloe, the British designer launched her own label in partnership with fashion conglomerate Kering in 2001. Focusing on using sustainable an…

Stella McCartney has regained full control of her eponymous fashion brand.

After a stint at French fashion house Chloe, the British designer launched her own label in partnership with fashion conglomerate Kering in 2001.

Focusing on using sustainable and vegan-friendly fabrics, over the years McCartney has expanded the company to include swimwear, footwear, children’s clothes and activewear, and on Wednesday (28Mar18) confirmed she had made a deal with Kering chairman and chief executive officer Francois-Henri Pinault to buy back her business.

“It is the right moment to acquire the full control of the company bearing my name. This opportunity represents a crucial patrimonial decision for me,” she said in a statement. “I am extremely grateful to Francois-Henri Pinault and his family and everyone at the Kering group for everything we have built together in the last 17 years. I look forward to the next chapter of my life and what this brand and our team can achieve in the future.”

McCartney is acquiring Kering’s 50 per cent stake, meaning the 46-year-old will become the sole owner of the brand in its entirety. Though she is parting ways with the luxury giant, which also owns Gucci, Saint Laurent, Brioni and Balenciaga, McCartney plans on retaining a relationship with her former partners and will remain a board member of the Kering Foundation, which is dedicated to stopping violence against women, as well as an adviser on the field of sustainable fashion.

“It is the right time for Stella to move to the next stage. Kering is a luxury group that empowers creative minds and helps disruptive ideas become reality,” added Pinault. “I am extremely proud of what Kering and Stella McCartney have accomplished together since 2001. I would like to thank Stella and her team wholeheartedly for everything they have brought to Kering – far beyond business. Stella knows she can always count on my friendship and support.”

McCartney’s collections are currently available in more than 100 countries at wholesale, and through 51 free-standing stores including London, Los Angeles, Tokyo, Hong Kong and Dubai.

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