Members of the Council of Fashion Designers of America (CFDA) and British Fashion Council (BFC) are joining forces to call for an industry-wide “reset”.
The coronavirus pandemic has hit the fashion business hard, with retailers forced to close stores temporarily and designers having to postpone collections due to manufacturing restrictions.
In light of the onset of the Covid-19 crisis, officials from the CFDA, led by chairman Tom Ford, and the BFC, overseen by chief executive Caroline Rush, have been in “close communication” and are sharing feedback about the ways the industry will need to “rethink and reset” in the coming months.
Among the initiatives set out in a statement issued on Wednesday was a call for the fashion system to change “at every level”.
“We encourage our brands, designers and retailers, who are used to fashion’s fast, unforgiving pace, to slow down. For a long time, there have been too many deliveries and too much merchandise generated. With existing inventory stacking up, designers and retailers must also look at the collections cycle and be very strategic about their products and how and when they intend to sell them,” they outlined, before encouraging designers to focus on delivering only two collections per year. “We firmly believe this can provide our talents with the time they need to reconnect to the creativity and craft that makes our field so unique in the first place.”
Elsewhere, the CFDA and BFC leaders urged designers and company executives to re-evaluate delivery schedules, harness sustainable fabrics and techniques wherever possible, and utilise virtual presentations to show collections to buyers and journalists.
“The need to align as a global industry during these times has become more apparent. We will continue to work side-by-side, while each city will develop its own local initiatives. Fashion is a business of creativity and new ideas and difficult times are also ones for innovation. We will work to our industry’s benefit as we reimagine and create, with our members and partners, a successful future,” the statement concluded.
© Cover Media