Ralph Lauren will no longer use mohair in any products.
Following pressure from officials at animal rights organisation People for the Ethical Treatment of Animals (PETA), representatives from the Ralph Lauren Corporation, founded by designer Ralph Lauren in 1967, have confirmed that they are ditching mohair, a silk-like fabric or yarn made from the hair of the Angora goat.
The ban will apply to all of the New York-based retail giant’s brands, including Ralph Lauren Home, Polo Ralph Lauren, Chaps, Club Monaco and American Living.
“Because a credible animal welfare standard for sourcing mohair does not currently exist, we will not include it in our product pipeline going forward,” a Ralph Lauren spokesperson said, according to The New York Post.
The decision comes after PETA campaigners conducted an expose of the mohair industry in South Africa, where more than 50 per cent of the world’s mohair is sourced. Video footage depicted shearers working quickly and carelessly, leaving angora goats with gaping wounds.
In addition, unwanted goats were slaughtered in agonising ways – with PETA’s legal team asking law enforcement agencies in the nation to investigate and file charges, as appropriate, for potential violations of the Animals Protection Act.
“PETA’s expose pulled back the curtain on the violent mohair industry, and Ralph Lauren responded by banning the cruelly produced material,” added Anne Brainard, PETA director of corporate affairs, in a statement. “Ralph Lauren has joined the growing list of fashion brands that recognise that today’s shoppers don’t support cruelty to animals in the fashion industry.”
Other fashion brands that have banned mohair include Zara, Gap, Banana Republic, H&M, Topshop, Uniqlo, Diane von Furstenberg and Brooks Brothers, among others.
© Cover Media