Busy Philipps won’t promote products on Instagram if she hasn’t tested them herself.
The Dawson’s Creek actress is known for documenting the ups and down of her life on Instagram Stories, through which she regularly gives her two million followers unfiltered access to unretouched photos and videos.
Thanks to her status as an Instagram celebrity, Busy is often approached by brands to promote their products on her page, but she will only agree to the deal if she has tested the item and approves of it.
“If I haven’t used a product before I always ask (for the brand to) send it because I want to know that the thing I’m going to represent is based in truth,” she explained to DailyMail.com. “I think that one of the reasons why my social media has been successful and why I have been successful is because we have been really picky in terms of the brand deals I choose. I’m just not a person whose interested in lying in order to make money, and I think that the people – mostly women – who follow me fundamentally understand that and get that sense from me.”
The 40-year-old, who is a longtime ambassador for skincare brand Olay, currently stars in the company’s latest marketing imagery alongside comedian Lilly Singh and model Denise Bidot. The campaign is the first to feature the Olay Skin Promise logo, which means the photos have been unretouched, and Busy found the job found empowering.
“For me as a woman who has turned 40, and (has) never done Botox or filler… I have had moments where I’ve seen flawless skin with zero fine lines and thought, “Oh is that what I’m supposed to look like?'” she shared. “Doing this campaign and being involved with Olay has really empowered me to think of my skin as one of my strengths and (to see that) the way it is naturally can be even more beautiful than some thing that’s not real.”
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