Bella Hadid has been tapped to front the latest swimwear campaign for Calvin Klein.
The model is the face of the American brand’s latest CK Spring 2020 Swim collection, and Bella can be seen channelling her inner mermaid in the ethereal images.
Shot by British fashion photographer Charlotte Wales, the 23-year-old poses underwater in a swimming pool while wearing a black, high leg all-in-one. In another image she rocks a hot pink swimsuit.
And in one black-and-white shot, Bella is seen wearing a stripy, flowing kaftan over a bikini, while resting against a wall.
The ‘90s-inspired pieces feature the classic Calvin Klein logo across the swimsuits, or a retro version on bikinis, and are available in colour ways such as bright yellow and pink, as well as classic black and white styles.
This isn’t the first time the model has fronted a swimwear ad for Calvin Klein. Last year, she was the face of the brand’s summer 2019 swimwear campaign alongside models Abby Champion and Matthew Noszka.
And the Calvin Klein brand ambassador featured in the star-studded #MyCalvins IRL ad campaign with Naomi Campbell, Diplo, Beth Ditto, and Cara Taylor.
Bella also serves as the face of the Jacquemus Spring 2020 campaign, which was shot entirely on the model’s iPhone over FaceTime amid the coronavirus pandemic.
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