Kate Upton wants to use her new partnership with Canada Goose to raise awareness about climate change.The 27-year-old model has been named as the face of the Canadian outerwear brand’s spring 2020 campaign, and is also using her new role to help Polar …
Kate Upton wants to use her new partnership with Canada Goose to raise awareness about climate change.
The 27-year-old model has been named as the face of the Canadian outerwear brand’s spring 2020 campaign, and is also using her new role to help Polar Bears International (PBI), an organisation that focuses on the endangerment of the species.
For every jacket sold from Canada Goose’s Polar Bears International collection, $50 (£38) will be donated directly to PBI, providing critical funding for polar bear and environmental research.
Since the launch of the PBI line in 2007, brand executives have donated more than $3.5 million (£2.7 million) to the non-profit.
Upton first began working with the apparel label back in 2013 when she wore a Canada Goose white Chilliwack Bomber jacket in the first-ever fashion shoot in Antarctica for the Sports Illustrated Swimsuit Edition.
And the mother-of-one is hoping to empower people to get involved in environmental conservation with her latest gig.
“I first discovered Canada Goose when I was in Antarctica and temperatures were as low as -20°F… that jacket kept me from freezing! I’ve used their products from the most extreme cold temperatures to rainy downpours and their quality is second-to-none,” she shared in a statement. “After being a longtime fan, I’m proud to officially partner together and to support the incredible work they do for the environment.”
The Polar Bears International spring 2020 collection features five styles, including rainwear and lightweight options for men, women, and children.
© Cover Media
Kate Upton was targeted by angry animal rights activists on Wednesday over her partnership with officials at winter clothing company Canada Goose.The model and actress was in the middle of co-hosting her Strong4Me Fitness class in New York City when a …
Kate Upton was targeted by angry animal rights activists on Wednesday over her partnership with officials at winter clothing company Canada Goose.
The model and actress was in the middle of co-hosting her Strong4Me Fitness class in New York City when a number of protesters forced their way into the studio and interrupted the workout.
The group’s leader, a man wearing a cap with the word “VEGAN” emblazoned across the front, held up a sign reading, “Kate Upton Animal Abuser”, and began verbally attacking the blonde beauty for promoting Canada Goose, which is known for using goose down and coyote fur to make its coats.
“Shame on Kate Upton for promoting a company that has been exposed for animal cruelty! Shame on you..!” he shouted, as his fellow demonstrators echoed his words. “Canada Goose has blood on their hands…! Coyotes get shot in the head, and are strangled to death!”
Video footage of the confrontation shows an unfazed Upton looking on as staffmembers try to apprehend the activists and escort them out of the class, while the man continued to blast the model.
“What is the matter with you?” he ranted. “You’re an influencer, you’re supposed to be promoting kindness and yet you’re promoting violence! Shame on you, you murderer! Shame on you!”
Upton, who received backlash for partnering with Canada Goose in November, is yet to comment on the incident, but bosses at the company have maintained all their animal products are sourced humanely.
She is just the latest celebrity to face verbal attacks from furious animal rights activists – this year, Chrissy Teigen, Jennifer Lopez, and Lil’ Kim have all also had to deal with in-person confrontations over their past fashion choices.
© Cover Media