Kendall Jenner wowed Cannes in a stunning pink tulle dress from the new Giambattista Valli x H&M collection.
Project Love – the first collaboration between the Italian designer and high street brand – was revealed on Thursday at the Cinema Against AIDS amfAR gala during the prestigious film festival.
Model and reality star Kendall, along with Italian influencer Chiara Ferragni, singer/songwriter H.E.R., French model Bianca Brandolini, Chinese singer Chris Lee and musician Ross Lynch, were all chosen by Valli and Ann-Sofie Johansson – creative adviser at H&M – to debut the pieces from the collaboration.
The collection features the opulent and over-the-top ballgowns and feminine dresses that Valli has become known for, and includes both women and menswear inspired by the elegance and luxurious feel of Valli’s couture collection.
“H&M gives me the opportunity to bring my vision of style and my celebration of beauty to a wider audience,” Valli said of the affordable line. “The goal is to share my love for beauty and to be able to be part of everyone’s ‘happy moments,’ to help create love stories all around the world.”
Kendall was seen sporting a hot pink tulle ballgown with a detachable train – priced at $399 (£315) – which she featured heavily on her Instagram before attending the amfAR event. Posting clips on her Stories, she is seen posing on the balcony of her hotel room at sunset, while being filmed by a camera crew.
“I’m so happy to be wearing one of the first pieces from the Giambattista Valli x H&M collaboration here at the amfAR gala,” Jenner said in a statement. “This dress is everything – gorgeous, dramatic and fiercely feminine – and I can’t wait to see what the rest of the collection will be like.”
A limited selection of Project Love pieces will hit 12 H&M stores across the world on Saturday, with the full collection available on 7 November.
This is the first collaboration with a high-street retailer for Giambattista Valli, while H&M has a history of teaming with high-end fashion brands, including Karl Lagerfeld, Moschino, Comme des Garcons, Kenzo and Alexander Wang.
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