Catherine Zeta-Jones and Carys Douglas have been tapped to star in Fendi’s latest campaign.
The Hollywood actress and her 16-year-old daughter, whom she shares with husband Michael Douglas, appear in a short film and still imagery as part of the latest instalment of #MeAndMyPeekaboo, promoting the launch of the new versions of the popular Peekaboo bag, which was first released by the Italian fashion house in 2008.
In the clip, which is set to Mary J. Blige’s song Family Affair, Catherine and Carys are seen showcasing the Peekaboo handbags while posing together in front of historical buildings in Rome.
“Catherine and Carys, mother and daughter, show their unique yet special family-bond celebrating the renovation of life by blending tradition and innovation and recalling the Fendi dualism and DNA,” a brand rep shared of the campaign. “Keeping their authentic daily rituals, they elegantly dance under the colonnade of Palazzo Altemps, a Roman historical building, and lovingly play among the statues of Palazzo Della Civilte Italiana, the Fendi HQ in Rome, nourishing the dialogue between classic and contemporary where the Fendi Peekaboo bag becomes the real protagonist.”
The duo shows off the regular and extra small versions of the Peekaboo bag in the video, as well as the distinctive Pequin design.
In April 2018, the first instalment of the #MeAndMyPeekaboo campaign was unveiled, with the pictures depicting Fendi creative director Silvia Venturini Fendi and her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi, while the second set was released that July, with the images starring Kim Kardashian, her six-year-old daughter North West, as well as the reality TV star’s mother Kris Jenner. The campaign also included portraits of actor Ewan McGregor’s daughters, Clara and Esther, as well as South Korea-based sisters Jessica and Krystal Jung.
© Cover Media