Christelle Kocher is to serve as a guest designer for Italian fashion house Pucci.
The French designer, who founded her label Koche in 2015, has been tapped by bosses at the LVMH-owned brand to create a collection for the upcoming fall/winter 2020 season.
Kocher’s range will be presented on 20 February as part of Milan Fashion Week.
“I am very proud to collaborate with Pucci. This house has a magnificent heritage,” she said. “I have always been impressed by its elegant silhouettes, striking prints and colours. It is such a pleasure to deep dive into the brilliant history and universe of Emilio Pucci.”
Founded by Florentine designer Emilio Pucci in 1947, the company remains known for its geometric prints in a kaleidoscope of colours. But since Pucci’s death in 1992, the label has undergone many changes within the creative team, with his daughter Laudomia Pucci, and a variety of other designers, including Christian Lacroix, Matthew Williamson, and Peter Dundas, all taking on the head designer gig throughout the 2000s.
But executives at the label are now opting for a guest designer model, following in the footsteps of Moncler’s Genius concept, which has attracted the likes of Pierpaolo Piccioli and Richard Quinn.
“Pucci’s creative strategy is evolving: the Maison has decided to open its fabulous archives to ‘creative voices’, entrusting them to deliver innovative interpretations of Pucci’s heritage prints, lifestyle and collections,” a brand rep commented. “Pucci’s first collaboration will be with Christelle Kocher, a designer already spotted by LVMH on the occasion of the LVMH prize, and recognised for her unique blend of couture and street. We love her energy and are confident that her take on Pucci will be incredibly interesting and beautiful.”
The Pucci x Koche line will be available to buy in September.
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