Dior to stage cruise show in Marrakech

Dior is heading to Marrakech for its next cruise show.The French fashion house is heading to Morocco in a couple of months, with the show to be staged on 29 April (19), according to WWD. It marks the first time Dior has shown in the North African count…

Dior is heading to Marrakech for its next cruise show.

The French fashion house is heading to Morocco in a couple of months, with the show to be staged on 29 April (19), according to WWD. It marks the first time Dior has shown in the North African country.

While it will be Dior’s inaugural presentation, Morocco has a rich fashion history thanks to its association with late couturier Yves Saint Laurent, who considered the country his second home. In 2017, the Yves Saint Laurent Museum opened in Marrakech.

For fellow Frenchman Christian Dior, he felt most at home outside of his home country in London.

And to honour his link with the British capital, a new retrospective has opened up at the iconic Victoria and Albert Museum in the heart of the city.

Dior’s creative director Maria Grazia Chiuri is in London to help launch the exhibition, titled Christian Dior: Designer of Dreams, which opens to the public on Saturday (02Feb19) and runs until July.

“From the moment I came to Dior, the link with Britain was very clear to me,” she told The Guardian. “People tend to think of the Bar suit as being very feminine, and it is. But when I look at it, what I see is tailoring – really strong British tailoring. Almost severe.

“For anyone who works in fashion at a brand with a history, Britain is fascinating, because it balances modernity with tradition, which is what we try to do.”

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Maria Grazia Chiuri discusses Dior’s links to Britain

Maria Grazia Chiuri has reflected on Dior’s links with Britain ahead of a new exhibition at London’s Victoria and Albert Museum.Christian Dior: Designer of Dreams opens to the public on Saturday (02Feb19) and features a retrospective that spans from 19…

Maria Grazia Chiuri has reflected on Dior’s links with Britain ahead of a new exhibition at London’s Victoria and Albert Museum.

Christian Dior: Designer of Dreams opens to the public on Saturday (02Feb19) and features a retrospective that spans from 1947 to the present day, showcasing the famous couturier’s most beautiful designs.

Dior’s creative director Chiuri, the label’s first female designer, is in the British capital gearing up for the opening, and she spoke to The Guardian about the importance of holding the exhibition in England.

“From the moment I came to Dior, the link with Britain was very clear to me,” she shared. “People tend to think of the Bar suit as being very feminine, and it is. But when I look at it, what I see is tailoring – really strong British tailoring. Almost severe.

“For anyone who works in fashion at a brand with a history, Britain is fascinating, because it balances modernity with tradition, which is what we try to do.”

French designer Dior was a huge fan of his European neighbour during his lifetime, and once stated, “There is no other country in the world, besides my own, whose way of life I like so much. I love English traditions, English politeness, English architecture. I even love English cooking.”

The new exhibition runs until July, with tickets priced between $26 and $31 (£20 – £24).

Talking about her post at Dior, Italian designer Chiuri also admitted that she’s “surprised” most days but still always wants “more”.

“It is not just about me, as a woman. I want this brand to be about women, and I want this brand to care about women,” she smiled.

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