Executives at Tiffany & Co. have pledged to donate $1 million (£813,000) to organisations helping tackle the coronavirus pandemic.
Representatives for the luxury jewellery brand announced they were making the donation commitment via The Tiffany & Co. Foundation on Monday. The donation will be split between two organisations, with $750,000 (£610,000) going to the World Health Organization’s Covid-19 Solidarity Response Fund and the other $250,000 (£203,000) going to The New York Community Trust’s NYC Covid-19 Response & Impact Fund.
In addition, the foundation will match employee donations to any qualified nonprofit organisation supporting Covid-19 relief, dollar for dollar.
“Since its inception in 1837, Tiffany & Co. has been guided by the belief that a successful company has a responsibility to the greater community,” representatives wrote in a statement. “Today, more than ever, there is a need for communities to come together. This commitment allows us to respond to the urgent needs on a global scale, while also supporting our hometown of New York City.”
“During this global health crisis, we must all be responsive to the urgent needs of our global communities. We are proud to support organizations providing immediate relief for communities impacted by Covid-19, including our hometown of New York,” added Anisa Kamadoli Costa, chairman and president of The Tiffany & Co. Foundation.
Executives at the foundation, which was established in 2000 to provide grants to those working in environmental conservation, have signed Philanthropy’s Commitment During Covid-19 Pledge, a commitment to supporting their grantees throughout the crisis.
Tiffany & Co. follows in the footsteps of brands including Versace, Ralph Lauren, and Michael Kors in making donations towards coronavirus relief efforts, while New York-based designers such as Christian Siriano and Brandon Maxwell have begun making protective equipment for medical personnel.
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