Meghan, Duchess of Sussex has been named the Most Powerful Dresser of 2019.
As part of their annual Year in Fashion report, analysts at Lyst have looked at data, queries, page views, and sales metrics across six million fashion products from over 12,000 online stores as well as the global media coverage and social media mentions generated by the biggest brands and trends.
As part of this research, they also rounded up the 10 celebrities whose personal style choices have driven the biggest spikes over the last 12 months, and crowned Meghan, 38, in the number one spot.
“Meghan Markle was the most powerful dresser of 2019 and her outfits sparked, on average, a 216 per cent increase in searches for similar pieces,” a Lyst representative commented of the royal, who wed Britain’s Prince Harry in May 2018. “After she wore five different shirt dresses on the royal tour of South Africa, searches for the category grew 45 per cent over a month. The Club Monaco dress sold out in less than 24 hours, following a 570 per cent spike in searches and wearing a J Crew skirt saw a 102 per cent increase in searches for the brand.”
Timothee Chalamet landed in second place in the category, while Zendaya came third. Rounding out the top 10 was Billie Eilish, Cardi B, Lisa of K-pop band Blackpink, Kylie Jenner, Lizzo, Harry Styles, and Billy Porter.
“Billy Porter was responsible for some of the most talked-about red carpet moments of the year. When he wore a custom tuxedo-gown by Christian Siriano to the Oscars, searches for the designer increased 101 per cent in 24 hours,” the spokesperson added of the Pose star.
Sustainability and inclusivity were among the main movements in the fashion world, with the breakout brands including Bottega Veneta, Pyer Moss, Jacquemus, Paco Rabanne, Molly Goddard, Richard Quinn, Saks Potts, and Telfar.
Bottega Veneta’s The Pouch bag and Stretch sandals garnered the most interest when it came to accessories, with Gucci’s GG logo belt, Jacquemus’ Le Chiquito Bag, and Prada’s bucket hat completing the top five in the category.
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