J. Crew is offering curvy customers clothes for the first time after teaming with plus-size brand Universal Standard.
Posting the news on Instagram, the U.S. retailer showed off some of the new designs in a video clip with the help of IMG model Precious Lee.
“Meet @universalstandard for J.Crew… a first-of-its-kind collection of modern essentials for every body,” the caption reads. “We asked five women we admire to try it out & share their style philosophy. First up: @preciousleexoxo. Link in bio to learn more. #setyourstandard.”
In the clip, Precious can be seen twirling around in the label’s high-low maxi dress and also the French terry slit skirt with track stripe teamed with a simple black T-shirt.
“J. CREW Y’ALL! The movement continues,” Precious said in her own Instagram page.
The label also tapped Diana Veras Katherine Howe, Clementine Desseaux and Christine Petric, who have a diverse range of bodies, to model the collection, which is available to buy now.
Sizes range from XXS to 5X in the J. Crew X Universal Standard capsule collection, and nothing costs more than $250 (£188).
Talking about the new line, Lisa Greenwald, J. Crew’s Chief Merchandising Officer, said this is just the start for more inclusive sizing.
“We’re honoured to have partnered with Universal Standard on this collection, which kicks off a much larger rollout of extended sizes, new fits, and fabrications across the brand. We’re on a mission to make great style available to everyone,” Lisa shared in a statement.
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