Coach is joining forces with basketball superstar LeBron James on his new drive to get more Black citizens voting.
James recently announced the launch of More Than a Vote, a nonprofit he set up with Maverick Carter aimed at ending voter suppression and encouraging Black Americans to vote.
Now U.S. accessories brand Coach, headed up by designer Stuart Vevers, has joined the pair in their mission.
“The foundation of democracy is the right to vote,” said Jide Zeitlin, chairman and CEO of Coach’s parent company Tapestry, in a statement. “America cannot resolve systemic racism and inequality without ending voter suppression. We are proud to partner with More Than a Vote and to work toward equal access to the ballot box for every single eligible American.”
The label will be using all its resources, including its employees, collaborators, and retail stores, to “energise, educate and protect voters in U.S. cities where voter suppression and misinformation are rampant,” the businessman added.
Coach’s chief marketing officer Carlos Becil further shared his enthusiasm for the new partnership.
“When we looked at what we could do to fight systemic inequality and racial injustice, particularly in the Black community, voter rights were at the forefront. What drew us to MTAV was their commitment to specifically addressing voter suppression and misinformation. For them, it’s more than just getting out the vote, it’s making sure citizens’ rights are protected,” he said.
After Donald Trump’s first term as U.S. leader, America will vote for its next or returning president in November.
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