Chanel has served up conservative chic for its spring/summer 2020 couture collection.
Creative director Virginie Viard unveiled her latest line at the Grand Palais as part of Paris Couture Week on Tuesday, with the presentation drawing in the likes of Pharrell Williams, Eva Green, G-Dragon, and Caroline, Princess of Hanover to the front row.
The venue was transformed to resemble a cloister garden, complete with fountain and white sheets hanging on a clothesline, with the theme inspired by brand founder Coco Chanel’s childhood spent at a convent in the Aubazine region of Nouvelle-Aquitaine.
“What I immediately liked was that the cloister garden was uncultivated,” Viard stated in her show notes. “It was really sunny. The place made me think of the summer, a breeze fragranced with flowers. I wanted floral embroideries like an herbarium, delicate flowers. What interested me in this decor was the paradox between the sophistication of haute couture and the simplicity of this place.”
The show opened with Vittoria Ceretti in a black and white dress matched with white tights, socks, and black flats. A number of monochromatic ensembles followed, such as a tweed suit with lace collar and long dress coats.
Gigi Hadid evoked a mother superior vibe in a belted black dress with white Peter Pan collar, and Kaia Gerber modelled a white lace dress with black tulle detailing attached to the neckline.
Towards the end of the spectacle, Viard introduced a range of dresses with floral embroidery and appliques, with Adut Akech sporting a white top with long black tiered skirt, and Rebecca Longendyke serving as the “bride” in a wedding dress with a knee-length hem made of white crepe georgette with triple Peter Pan collar, and a veil embroidered with branches of wisteria.
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