Cindy Crawford and Irina Shayk are among the stars who feature in Carine Roitfeld’s new T-shirt calendar.
For the 2020 edition of the CR Calendar, the former editor of Vogue Paris decided to ditch the traditional paper version in favour of creating 12 recycled cotton T-shirts which each feature a model striking a pose to represent their associated star sign.
Shot by Brianna Capozzi, the project features Cindy underwater for Pisces, Irina as Capricorn, Doutzen Kroes under a waterfall for Aquarius, Stella Maxwell in brown thigh-high boots as Taurus, and Candice Swanepoel in a complex yoga pose for Libra.
Carine told WWD that she wanted to create the T-shirt calendar for 2020, as opposed to a traditional paper one, in an effort to be more sustainable.
“We have to change, no? We have to make surprise,” she explained. “We did two already and did so many before with Vogue Paris so we decided to do a T-shirt because, first of all, less paper, so it’s more eco-friendly.”
All of the models posed for the calendar for free and 100 per cent of the proceeds from sales of the T-shirts will go to their chosen charities.
Roitfeld explained she was drawn to using star signs for the unique calendar because horoscopes are a big deal in the fashion industry.
“In fashion, people really ask it,” the 65-year-old shared. “Even Riccardo Tisci, one of the first things he asks someone when he meets them is ‘what is your sign.’ People are very excited to know the sign of the other one. It’s a way to break the ice.”
She also believes that working with a people who have a specific star sign is the key to success.
“Twenty-five years working with Tom Ford. He’s a Virgo. I’m a Virgo. 10 years with Karl Lagerfeld. He was a Virgo. I’m a Virgo,” she mused.
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