Alicia Silverstone has signed on to be the face of Crystal Deodorant.
The Clueless actress, who abides by a vegan lifestyle and is a longtime advocate for animal welfare, has announced that she is teaming with executives at the brand.
“I’ve used Crystal Deodorant for over 20 years because it’s safe, vegan and most importantly it works!” she said. “I am proud to partner with a company that shares my values and is committed to making healthier and kinder products.”
Crystal Deodorant products are made with mineral salts and are available in roll-on and sprays. The formulas are non-toxic, offered in unscented and scented versions, and are contained in eco-friendly packaging.
In light of the partnership, Martin Floreani, chief executive officer and president of Crystal, commented that the star is the perfect fit for the company.
“It makes perfect sense that we would choose Alicia, who has been such a devoted, longtime fan of our products, to represent our brand,” he praised. “There couldn’t be a more authentic partnership, and we are excited to work with her.”
Alicia recently hosted an event sponsored by Crystal at The Gentle Barn, a non-profit animal sanctuary.
The 42-year-old has previously teamed up with mykind Organics on a range of vitamins and stripped off for a People for the Ethical Treatment of Animals (PETA) campaign in which she called for people to stop buying clothing made from animals, including leather and wool.
Alicia is the latest star to join forces with a deodorant company, with Justin Bieber divulging earlier this year that he was working on a natural formula called Here + Now alongside bosses at U.S. body product brand Schmidt’s.
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