PETA urges Prada to stop using exotic animal skins

Activists at People for the Ethical Treatment of Animals (PETA) have urged Prada designers to stop using exotic animal skins. The Italian label, headed by Miuccia Prada, recently pledged to go fur-free from its spring/summer 2020 collection, which wil…

Activists at People for the Ethical Treatment of Animals (PETA) have urged Prada designers to stop using exotic animal skins.

The Italian label, headed by Miuccia Prada, recently pledged to go fur-free from its spring/summer 2020 collection, which will debut as part of Milan Fashion Week in September.

And while PETA officials applauded bosses at the fashion house for joining the likes of Gucci, Burberry, Chanel, Jean Paul Gaultier and Versace in stopping the use of the product, leaders at the animal rights organisation want more from Prada.

“While PETA applauds Prada for joining the ever-growing list of fashion houses that are dropping fur, we now urge the brand to follow in Chanel’s compassionate footsteps by also removing cruelly obtained exotic skins – including crocodile, lizard, and snake skins – from future collections,” senior vice president Dan Mathews said in a statement. “Most shoppers no longer wish to wear anything from any animal who was electrocuted, bludgeoned, and killed.”

Prada executives made the announcement on social media on Wednesday, revealing they have entered into a collaboration with the Fur Free Alliance (FFA).

“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products,” Miuccia added in her own statement.

The news was welcomed by officials at the FFA, with the group’s chairman Joh Vinding explaining: “The Prada group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”

Currently, fur only accounts for less than 0.1 per cent of the materials used in production at Prada.

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John Galliano no longer using fur

Designer John Galliano is vowing not to use fur in his clothing lines moving forward. The fashion powerhouse, who is the creative director of Paris-based label Maison Margiela, made the decision after a chance vacation meeting with People for the Et…

Designer John Galliano is vowing not to use fur in his clothing lines moving forward.

The fashion powerhouse, who is the creative director of Paris-based label Maison Margiela, made the decision after a chance vacation meeting with People for the Ethical Treatment of Animals (PETA) senior vice president Dan Mathews.

“I was swimming in the sea with Penelope Cruz in Saint-Tropez,” he told Elle. “And just then, Dan’s face popped out of the water. It was like in (movie) Jaws – very frightening!”

His ocean chat with Mathews and general fashion trends combined to make Galliano realise the use of fur has lost its appeal and is no longer necessary to make a bold style statement.

“You can be outrageous and fun without fur! Come and party with us, you’ll see!

“Fur used to be associated with luxury… What is true luxury today?” he said. “It’s authenticity. And inventiveness… Today we don’t want a product, we want ethics, a firm that defends the values that we admire.”

Matthews also spoke to the publication about Galliano’s choice, explaining the gruesome method in which animals are skinned to make certain items.

“It takes 100 chinchillas to make a coat,” he revealed. “They are killed in China, where the regulations are very weak. It’s a bloodbath. They are electrocuted, their living conditions are abominable.”

The Gibraltar-born designer’s encounter with Matthews has also led him to make a major lifestyle change.

“My life is more balanced,” Galliano said. “I really became a vegetarian in order to get in better shape. I play sports, I take care of myself and I’ve never been more clear-eyed. The energy that I get from having fewer toxins in my body is extraordinary.

“The pressure in the fashion industry is the same, but now I know how to step away and meditate, and my life has gone from black to white!”

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