Cher starring in Dsquared2 fashion campaign

Cher has been tapped to headline Dsquared2’s latest fashion campaign.The Hollywood icon is starring in the new spring/summer 2020 marketing imagery for the Milan-based label, helmed by twin brothers Dean and Dan Caten. Shot by photography duo Mert Alas…

Cher has been tapped to headline Dsquared2’s latest fashion campaign.

The Hollywood icon is starring in the new spring/summer 2020 marketing imagery for the Milan-based label, helmed by twin brothers Dean and Dan Caten.

Shot by photography duo Mert Alas and Marcus Piggott, the black-and-white image depicts Cher gazing into the distance while wearing ripped jeans and a black sweater with the word “Icon” emblazoned across the front.

“This Is What Happens When The Three Of Us Get Together. Dean, Dan & Cher. #D2SS20 Happy 25TH Anniversary,” the 73-year-old captioned a snap of the campaign on her Instagram page.

The Catens also posted the campaign to their Twitter feed along with the word: “ICONIC”.

The imagery was directed by Giovanni Bianco, with Serena Radaelli tasked with styling Cher’s signature brunette locks and Isamaya Ffrench in charge of make-up.

It is not known if Cher will be appearing in other imagery for the brand.

The Catens launched their company in 1995, and over the years, have built up a reputation for offering edgy sportswear, elegant dresses, and sharp suiting, counting the likes of Madonna, Britney Spears, and Beyonce as fans.

To mark the 25th anniversary of the brand, the duo celebrated by having Sister Sledge perform during their Milan Fashion Week presentation in January.

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DSquared2 collaborate with Drake’s OVO label on new capsule

Dsquared2 and Drake’s lifestyle label October’s Very Own (OVO) are going into business together.The two fashion brands are teaming up on a capsule collection which will feature laid back pieces like a denim jacket, jeans, a grey hoodie with coordinated…

Dsquared2 and Drake’s lifestyle label October’s Very Own (OVO) are going into business together.

The two fashion brands are teaming up on a capsule collection which will feature laid back pieces like a denim jacket, jeans, a grey hoodie with coordinated fleece track pants, and T-shirts. Two hats – a beanie and baseball cap – complete the line.

And Dsquared2’s twin founders Dean and Dan Caten have put their own spin on OVO’s signature owl motif, duplicating the bird and adding their own logo alongside it.

“We have this intuitive cultural understanding between us, we are all from Toronto, Canada power, working with Drake was like creating with the third D, D cubed to the power of three,” Dean smiled, according to WWD.

“We feel that collaborations unify forces from different industries, whether it is fashion or music, coming together is the way to go,” added Dan.

The capsule drops on Friday at OVO’s seven flagships across Canada, the U.S. and in London, as well as on the OVO website. Prices range from $138 (£107) to $598 (£466).

It marks the latest collaboration for the design brothers, who have also worked with famed fashion photography duo Mert Alas and Marcus Piggott and basketball star Dwyane Wade, Gabrielle Union’s husband, in recent years.

God’s Plan hitmaker Drake founded his OVO clothing brand with entrepreneur Oliver El-Khatib and longtime producer Noah ’40’ Shebib, in 2011. The trio also owns the OVO record label.

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Dsquared2 designers open up about traumatic childhood bullying

Dean and Dan Caten have recalled their traumatic experiences of childhood bullying.The 53-year-old identical twins are founders and owners of fashion label Dsquared2, which is known for edgy sportswear, elegant dresses and sharp suiting, counting the l…

Dean and Dan Caten have recalled their traumatic experiences of childhood bullying.

The 53-year-old identical twins are founders and owners of fashion label Dsquared2, which is known for edgy sportswear, elegant dresses and sharp suiting, counting the likes of Madonna, Britney Spears and Beyonce as fans.

The brothers recently designed a capsule collection with anti-bullying organisation Be Cool Be Nice, and in an interview with British Vogue, they shared details of their own emotional experience.

“(Bullies) beat us up every day. We found new ways of going home so we wouldn’t be attacked by bullies,” Dean explained to the publication. “There’s a certain kind of flower that I can’t even smell because they rubbed it in our faces and beat us up.”

“We came from a poor family. We dressed badly. We were feminine. We were everything possible to pick on. And it was fun for everybody,” added Dan.

The duo were so scared that they slept together in case “something bad” happened, and still share a bed today but “don’t sleep face to face.” In addition to the bullying, the pair suffered additional trauma when their parents could no longer afford to look after them both, and they were separated for a year. This time apart means that Dean and Dan have since vowed to never be apart.

“There was a moment in my life when I thought I was never going to see my brother again,” Dean admitted. “That will never happen again in our life. So if we’re afraid of the dark and need to sleep next to each other then we’re okay because there’s no stronger power than can get us. It’s not sexual, it’s brotherly.”

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