Busy Philipps has appeared unretouched in a campaign for skincare brand Olay. The actress, a longtime Olay ambassador, stars along comedian Lilly Singh and model Denise Bidot in the American company’s new advertising campaign, the first to be labelled…
Busy Philipps has appeared unretouched in a campaign for skincare brand Olay.
The actress, a longtime Olay ambassador, stars along comedian Lilly Singh and model Denise Bidot in the American company’s new advertising campaign, the first to be labelled with the “Olay Skin Promise” logo, which indicates that the images have not been airbrushed or retouched.
Speaking to Allure, Busy admitted she was so impressed with her skin in the advertising that she thought she had been retouched.
“I sent an email back that said, ‘I’m confused; I thought we weren’t doing retouching. Could you please send me the unretouched image?'” she recalled. “They were like, ‘That is the unretouched image.’ I’m not afraid to say that I think I look really good!”
The campaign marks the beginning of Olay’s new commitment to stop retouching images throughout all of its advertising by the end of the year, and Busy is thrilled that people will be able to see normal, imperfect faces fronting promotional pictures.
“I think people are so conditioned to see a ‘perfect’ face staring back at them on Instagram,” the Dawson’s Creek star continued. “And the more those (types of retouched) images get out there, the more it reinforces a normal that is not normal.
Busy was particularly pleased to see that her moles, which were often removed digitally from photoshoots early on in her career, remained intact in the Olay imagery.
“My moles are such defining characteristics of my skin – it’s who I am,” she stated. “So to have that message sent to me in the beginning of my career caused a lot of self-doubt.”
The 40-year-old made an appearance on Good Morning America wearing no foundation on Wednesday to promote the Skin Promise pledge, and was excited when she saw her unretouched face advertised on the digital billboards in New York’s Times Square.
© Cover Media
Denise Bidot has opened up about the importance of self-love and the major role that it plays in empowering women.The plus-size model made the remarks during a recent appearance at Rolling Stone’s Women Shaping the Future brunch, in honour of the magaz…
Denise Bidot has opened up about the importance of self-love and the major role that it plays in empowering women.
The plus-size model made the remarks during a recent appearance at Rolling Stone’s Women Shaping the Future brunch, in honour of the magazine’s March (19) issue – which celebrates women from a variety of backgrounds.
Bidot joined a number of key leaders from the worlds of fashion, media and politics for the event, which featured Planned Parenthood president Leana Wen, U.S. Representative Jahana Hayes and broadcast journalist Tamron Hall as speakers.
Speaking to Footwear News, the Curvy Girls star stressed the importance of taking time to put oneself first.
“There are so many layers to what makes you feel empowered,” she stated. “Obviously, self-love. If you can’t get into that, you can’t get into moving to care about others and changing the world.”
The 32-year-old, who has modelled for brands including Levi’s, Nordstrom and Old Navy, went on to discuss her personal style and emphasised that women shouldn’t be afraid to experiment with fashion.
“Honestly, it’s a trial and error scenario,” the Miami native confessed. “It’s a matter of the material, the quality… I just try on everything. I don’t get scared. I become fearless in every shopping scenario.”
The model also revealed her wardrobe staples and suggested that she favours pieces that are both stylish and practical.
“I love a good boot, I’m such a New York girl,” she laughed. “I can wear a boot all year round.
“Most of my shoes are booties!”
© Cover Media